341: Weathering the Storm w/ Ed Gaskell

Transcript

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Hey everyone, welcome back to Private Club Radio, your industry source for conversations, news, trends and updates.

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I'm your host, denny Corby.

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In this episode I get to chat with an actual friend of mine, an actual good friend of mine.

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His name's Ed Gaskell and he is the general manager of the Southern Yacht Club and his story to getting to SYC is very interesting because he used to.

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He's there.

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He's based out of New Orleans Southern Yacht Club that's where it's at but he originally had his own tennis club.

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Years and years and years ago had his own tennis club, but it got wiped out during Katrina, just totally gone.

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Um, and the weird or sort of strange part is now, um, the club that he manages, southern Yacht Club, is he drives past where his old club used to be.

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Also, be sure to check out our episodes of Member Vetting here on Private Club Radio.

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And now let's welcome to the show from Southern Yacht Club, ed Gaskell.

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It was on land that was leased from the Orleans Levy Board and we actually had an agreement to build a high-rise condominium on it the summer before Katrina.

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Oh, so you were going to take down the courts anyway.

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Yeah, yeah, it was going to be a $50 million project and, of course, katrina put the kibosh on that.

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On that, yeah, it was right next to one of the levees, so, uh, they took its green space.

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Now, I mean, there's nothing there.

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Um, there were a row of townhomes that were along the other side of the levee.

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They demolished all those.

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So any areas adjacent to the levees are now green space, and, of course, they fortified them where they could.

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Although those were earth levees, they weren't affected by Katrina.

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The ones that failed were these inverted T levees.

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So you had concrete here, you had sheet pile like that, and eventually they just failed this way.

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Yeah, did you.

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What was the?

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What was the racket club called West End?

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Tennis and Fitness Club.

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And did you build it?

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Was it there?

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No, it was.

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It was that story.

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It was there before.

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Purchased it from the previous owners, did a bunch of renovations to it.

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It was a small club, six courts, swimming pool, fitness center and a bar and grill.

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But had it for 15 years.

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Wow, yeah.

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And then evacuated and gone.

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Evacuated, came back to the city December of 05, trying to figure out what to do.

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Bokaj hired me in January of 06 and Was there until May of 2019, so 13 years and then here for almost five now.

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At Southern Yacht Club.

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What was going on before you?

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had West End.

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Were you still in the club world.

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Or was that your first intro into it?

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That's when I was coaching at Tulane, so I was the tennis coach there.

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For two years Prior to that I was working at some other clubs on the North Shore.

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Well, one on the South Shore, one on the North Shore Played for a while.

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What was it like going from owning your own place?

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I mean, you worked at clubs.

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What was it like going from there to now owning your own club, to now having a board?

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Well, I had a board at Bokaj too.

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I meant one step back If we go to West End, because West End you owned it, right, right.

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That had to be a challenge, going from you owning it and it being your own jam to now going to Bokaj and having a board, right, right.

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So that had to be a challenge, going from you owning it and it being your own jam to now going to Bocage and having a board.

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Right, so you know when it's your place you're the tennis pro, the chief cook and bottle washer, the plumber, the electrician, you know it was yeah, you had to be handy and then you go.

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It was nice going to a place where there was a board, because now everything that fell on your shoulders before even though it's a GM and when I went to Bocage I was the GM and tennis director Instead of everything literally falling on your shoulders when you're the owner operator, at least some of that's deflected when you've got a board.

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You know that's, that's you're working for.

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Yeah, and fiscally probably a little little less stressful as well too.

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Now, now it's yeah, fix everything before you're like well, maybe we'll wait till next week, right?

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How many members did you have at?

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West end gosh five, six hundred wow so you must have been cranking every day.

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There must, the courts must have been slammed we were doing well.

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Yeah, um hosted a lot of events leagues, tournaments.

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We were very busy.

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Was there any big differences or changes going from West End to Bocage?

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Well, Bocage was just a much bigger facility 6 courts to 22 courts.

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So you're going almost four times the size.

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Is it four times the work?

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Well, I mean, we had a bigger staff at Bokaj too.

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Yeah, so you know where?

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It was a small staff at West End plus me doing everything you know being on the court, doing the accounting, doing the repairs when needed.

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I remember telling Elsa one day that, hey, it was a pretty nice day at work.

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I not only didn't have to do it myself, but I got to tell somebody else to do it, who then did it.

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So that was nice to have a staff did it.

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Yeah, well, that was nice.

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I have a staff.

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That that was.

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Uh, yeah, we had different departments even.

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You know, you had a maintenance department, you had a tennis department.

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Uh, counting staff, admin, it's good, and of course, now it's even bigger here yeah, and now you're at southern yacht club.

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So now, how is that transition going from rackets to now boating?

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So it's funny.

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Everybody knows me from a tennis background.

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They want to know how many tennis courts there are at Southern Yacht Club, and when I tell them there aren't any, they want to know what I'm doing here.

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So what are you doing there?

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What's been some of the bigger challenges?

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So, what were the bigger challenges?

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What were the bigger challenges?

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Or were there any?

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I don't want to what word am I looking for?

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Any things that caused you?

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I don't want to say anxiety, that's not the right word, but it had to be a little anxious going into that scenario.

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I don't want to say, because you're still managing a club at the end of the day, but what was that transition like?

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From Bocas to the Yacht Club, yeah, so there's a huge focus on food and beverage here.

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We've got a lot of regattas but there's a lot of volunteer staff that help with that and we have a waterfront staff that deal with all the boats.

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But the food and beverage component here, with the number of events that we do and the a la carte dining, is almost 40% of our revenue.

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Wow, yeah, it's huge.

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How much of the revenue is from food and beverage at Bocage?

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So not as much, just because here we're a facility where we can have member dining and events at the same time.

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There it was much smaller.

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So the events that we did have, even when they would take over the whole place, they're not the size of here.

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I mean, we've got small events here, anything from a $1,000 party.

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Got small events here, anything from a thousand dollar party to a $75,000 party.

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And there it was.

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You know, maybe 2,500 might've been your biggest party, oh wow.

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So it's much bigger.

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Oh yeah, I yeah, I guess, oh yeah, Cause the Bokaj only had that one big main room and then you had the uh, and then you had the outdoor by the pool area and then Southern you have the big ballroom that has the cloud walls or whatever.

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Yeah, the air walls, there we go Cloud walls, then you also have the smaller.

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Oh yeah, okay, okay, how big is your staff there at Southern?

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We're 50 year-round, 70 to 75.

00:11:07.730 --> 00:11:14.772
During the summer we run a sailing camp where we have additional people and then swim team.

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You guessed it Concert Golf Partners, going from the racket club to a yacht club.

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What are some of the biggest challenges that you've faced in terms of, like, a general management position?

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I mean, I was so much in the tennis world before it was kind of hard to not have that be part of my daily routine.

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But what's been challenging here, but satisfying in the way that we've tackled some of the issues that this club had in terms of technology communication website, it's been a pleasure to kind of mentor the staff here to do a little better job in interdepartmental communication.

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Simple thing like a closeout report at night that gets emailed at night that our you know multiple staff gets, so that in the morning when our maintenance engineer comes in, whatever needs to be fixed gets fixed and everybody's in the loop with communicating, which you know.

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We've got two-way radios.

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Now we've got the email capability and you know that wasn't going on before I got here.

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So just the communication aspect, uh between really yeah and the same sort of thing at bocage.

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I mean when, when I got to bocage, they had a pager system where you know, if they wanted to get the maintenance guy, they page them and then he would have to come find you or you'd have to go find him, and so we installed the two way radio system there, so between the radio and then, of course, everybody's got a cell phone.

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Now too, nobody could hide, because we were either getting them on the radio or getting them on the cell phone.

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And then we you mean like a, a legit old school pager.

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Yeah, literally when of course this is 2006, right, so I mean painters were 2006, right.

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Pagers were still all the rage.

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Yeah, for a while you were living still out in Baton Rouge and traveling in right.

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You're finally still just now.

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You just have the place in.

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Yeah.

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I commuted for about a year and a half.

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So the funny thing is one I drive past the old West End Tennis Club on the way to and from work every day, which is sort of weird, although you know right Twice a day.

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Two, one thing that people didn't know about me is that I actually grew up sailing and did a lot of it and knew quite a lot about it.

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So it's funny.

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When Lee took the job here, I said what do you know about sailing?

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He goes nothing.

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I was like, well, here, let me give you a few pointers.

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So actually, when I took over here, it was actually a good mix because, like I said, people knew me from the tennis circles.

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But I actually grew up sailing.

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We started with a day sailor.

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We had a 30 foot boat.

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We do summer cruises on all up and down the East Coast, so it gave me an ease of falling into place here and being able to speak the lingo and mesh with the Yacht Club people.

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I can just imagine you coming in and trying to implement all these things.

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It's like, yeah, the guy before you was so much better.

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He already had all these ideas.

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They were just all yours.

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How many members do you have at SYC?

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1,600.

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But a lot of those people are also members of other.

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I believe in that whole Beltway there are members of a couple of other yacht clubs or they're members of a tennis club or some other things as well, too right.

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Well, interesting thing about a yacht club is the reciprocity from one club to another.

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Country clubs racket clubs really don't have that.

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But since people on boats travel, yacht clubs have always had this reciprocity aspect to them where if you show up at another yacht club and of course you always want to communicate ahead of time that you're coming, because if you're on a boat you need to arrange docking etc but you can use a reciprocal club as if you're a member and we're in what's called the gulfachting Association.

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From Texas to Florida there's a certain number of clubs in the GYA.

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All you have to do is show your membership card from your home club in the Gulf Yachting Association You're welcomed as a reciprocal member.

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But the cool thing about SYC, which is known around the world, you can go to Hong Kong, australia, new Zealand, london, spain and get a letter of introduction and go visit yacht clubs all over the world.

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It's a very cool thing and that's one of the things we promote.

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When we have a new member welcome reception, we always let them know hey, this is quite an entry into yacht clubs anywhere in the world, and there's a lot of history at syc too, right a lot of history.

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Uh, second oldest yacht club in the country started in 1849.

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This is actually our 175th year.

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That's awesome.

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Yeah, we've got a big gala planned in october, so, uh, yeah, 175 years.

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So the really cool thing in our trophy case we've got two trophies from when the club was originally formed.

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It was formed by some guys on the Gulf Coast in Pasadena around two regattas and the cups from those first two regattas we actually have in our trophy case here.

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So again when we have our new member welcome reception, we bring them out of the trophy case and set them on a high-top table that's got a nice tablecloth underneath it.

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So when they're watching the video that talks about the history of the club and these two trophies, they're sitting right there in front of them.

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And they were able to be recovered from the hurricane.

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Yeah, so for Katrina, which the club burned down in, many of the trophies were taken off site or stored in a secure location, but some things weren't.

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One of the trophies that was lost was the Lipton trophy, which was actually given to the Sonia Club by Sir Thomas Lipton, who spent some time in New Orleans as a kid, and so there's this annual regatta in the Gulf Yachting Association called the Lipton Cup, and it's been going on for over 100 years.

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So the original trophy was actually burned in the fire, but a replacement was made, and if you look at our history video on our website, it talks about this trophy that was replaced by the original silversmiths that made the first one, so they call it a true second original.

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Wait, the same people who made the first one made the second one.

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Exactly.

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That's cool, yep and the Lipton Tea Company had it made, you know, front of the cost for doing it and then gave it to the club.

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And now I can't remember does it, did they, did they make it look older, or did they just re-create?

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the trophy.

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Yeah, I think it's an exact copy of the first one.

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Gotcha.

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That's so cool.

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That's so cool.

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What are the challenges of working at a yacht club compared to, you know, other clubs or a lawn tennis club?

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So yeah, I mean, if you run a tennis event at a club and at Bocage we ran regional national events, sizable events, but everything has sort of a schedule.

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Weather may play into that.

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But at a yacht club club, if you're hosting regatta, maybe the wind isn't blowing so they can't sail.

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There's always a food and beverage component of the regatta.

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So while you're supposed to have your evening function at a certain time, the wind may be non-existent and all of a sudden they're coming in and now they need their food and beverages.

00:20:26.711 --> 00:20:42.375
You know three hours early when you're not prepared to do that, but if you're at a yacht club you know that there's always plan b what advice do you have anybody getting into the club world now you know you've, you've been in it for for for so long.

00:20:42.596 --> 00:20:45.781
you ingrained Newer people coming into the industry.

00:20:45.781 --> 00:20:46.903
What advice would you have for them?

00:20:47.391 --> 00:20:49.894
Yeah, I mean technology is such a big part of it now.

00:20:49.894 --> 00:21:00.494
I think that's being able to understand financials and to understand what's going on with technology are the two biggest things.

00:21:00.494 --> 00:21:27.884
I was fortunate to install a certain club software at Bocage and was even more fortunate that the Yacht Club was using the same type of software, so it was an easy fit rather than having to come in and learn a new type of software and from that it was then easy to upgrade what was here.

00:21:27.884 --> 00:21:34.917
But I'm understanding the back office side of it, the point of sale side of it, the website side of it, and it's all integrated.

00:21:34.917 --> 00:21:39.601
We even added a branded app that we have now that people use.

00:21:43.191 --> 00:21:47.801
Yeah, so I mean technology and the financial side of it are the two biggest things.

00:21:47.801 --> 00:21:50.919
And of course, you've got to be personable too.

00:21:50.919 --> 00:22:01.898
At any club it's the happiness business, right, so you've got to make people happy that's why they're here and customer service those three things are probably the biggest aspects of club life.

00:22:01.898 --> 00:22:04.186
Gotcha, Mr Gaskell, those three things are probably the biggest aspects of club life.

00:22:05.150 --> 00:22:07.352
Gotcha.

00:22:07.352 --> 00:22:10.035
Mr Gaskell, it has been an absolute pleasure.

00:22:10.035 --> 00:22:11.336
I appreciate you.

00:22:11.336 --> 00:22:14.400
Thanks for being on Private Club Radio and being a good friend.

00:22:15.560 --> 00:22:17.143
My pleasure, good to see you, as always.

00:22:18.163 --> 00:22:21.047
Thank you so much for being on the show, ed, really appreciate it.

00:22:21.047 --> 00:22:30.028
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00:22:30.028 --> 00:22:34.137
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00:22:34.137 --> 00:22:46.061
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00:22:46.061 --> 00:22:48.036
That's this episode.

00:22:48.036 --> 00:22:51.018
Until next time, catch you on the flippity flip.

341: Weathering the Storm w/ Ed Gaskell - Southern Yacht Club