WEBVTT
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Hey everybody.
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Welcome to Private Club Radio.
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I'm your host, Denny Corby.
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Let's get it started.
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Welcome back to Private Club Radio.
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Thank you so much for joining everyone.
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I'm your host, Denny Corby Comedy Magician, the Club entertainer.
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If you're looking for fun entertainment for your club, a really fun experience.
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You call me, go to denny corby.com.
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You could check me out.
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Anyway, shameless plug, I am very excited about this episode because I got to go to Omaha, Nebraska.
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I was there going out for a corporate gig and Sean Lyle said, Hey, you have to talk to Ben Lorenzen over at Champions Run.
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And I reached out and the experience was absolutely amazing.
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So what you're gonna be hearing, and if you're watching on YouTube, you can, uh, watch it there if you'd like.
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But, uh, he, they set up their studio for me and we just had a great talk.
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So many good laughs and the experience there that I just had with Ben and Rachel.
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Just shows you and you'll hear how amazing their club is.
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They have something truly unbelievable going on at their club, the engagements and the families.
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It is such a cool ti I I I am borderline speechless because they are just absolutely killing it in my point of view.
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So, without further ado, I'm gonna get straight to the episode.
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This is me and Ben Lorenzen from Champions Run.
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I don't even know this.
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I was, I think I was just so surprised at how nice it was in the welcoming.
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Coming in, I was like, oh,
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there were zero people here.
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Well,
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that, and then B, I've never had someone just be like, wear what you want.
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Yeah.
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I was like, oh, we are very, very casual.
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I would say at Champions, it wasn't even
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so much, it was just, you turn the corner in yellow shorts.
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Just,
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and that's, I mean, that's kind of the vibe we've always gone for is, I mean, we used to be that club that was like, oh, you have to wear like your, your golf tire.
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No hats in the restaurant.
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And like, we were like that.
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And then it was.
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I don't know.
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We had this like, I don't wanna call it a come to Jesus moment, but it was like, like, do, do we really want to be that?
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Like where you're having to go up to people and be like, Hey, uh, take your hat off in the restaurant.
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Even though like people wear hats, right?
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And so we just kind of like, I would say it was probably five years ago, we just changed that whole thing.
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We're just like, our dress codes become gonna become a more lax like people are coming from soccer games, they wanna be able to just like, come here.
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And the other like piece of it too is like you have these people who are like running these huge tech companies who like, they dress so casual at work and they're running these billion dollar companies.
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They expect their club to be the same way.
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We're like, what do you mean I have to wear a suit and jacket when I come for lunch?
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Like, no.
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And so we just kind of like, I don't know, we just changed the whole vibe of it now.
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Is this a member owned?
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Is this a, what
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type of club is this?
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No, so it is a, it was a member owned, it's a developer owned club now.
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So I don't know, some people like, I guess don't give us as much like, you know, um, what I'm looking for.
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They don't take us as seriously cuz like, oh, well you're not a member owned club.
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So, you know, we're different in that sense that, you know, we have more rules and regulations and Yeah, that's true.
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But we also have, you know, we have a board of directors who, at the end of the day, you know, the developers.
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The, the owners are gonna have that final say, but our board of directors is very involved and, and they still have a say.
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And it's not like we don't have committees and things like that.
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So like we still are taking in our members' opinions and stuff, but ultimately, yeah, we're developer owned.
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No,
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that's still interesting.
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What was the member response like?
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Cuz you've been here for quite a while.
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Yeah.
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So what was the member response?
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Did you lose me?
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Like, what was, what was that time like?
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I, I think like, so I forgot, we're on camera now.
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I'm like, hey.
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I think, I mean, like for us, like, it was kinda like, this is the direction we're gonna go.
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Do you want to be on the bus or do you not want to be on the bus?
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And like, there were people we lost, like, they were like, we need to be a traditional country club.
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And it's like, well, that's not what we're gonna be.
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Um, that's just not what we, who we are.
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And, and, uh, and so we did lose people, but now it's like you guys ain't got the people on the bus who want to be on the bus and.
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The other people just are gone.
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I think, I think it's a little hard to like fight the battles, like we're a traditional, but it's like Burlington co-factor is like right there in like eye view.
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Yeah,
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exactly.
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Come on Martha.
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We need all those trees to grow in.
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So you can't see all the, the street traffic.
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But no, it's, I mean, that's just who we are and um, that's kind of a always been our vibe of like, this is who we are, this is who we want to be and we want to be more fun, more casual.
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Now there's still gonna be like rooms that are like, you're gonna get that more formal experience.
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But for the most part, I would say like, 80% of our club is pretty like cash.
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Hmm.
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Sometimes we get a little in trouble for it, but you know, other times it's, we just, you know, flirt the line a little bit.
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Has that
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helped?
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So I'm just, I'm trying to wrap my head around everything now.
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Did you have a, a wait list?
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Like how has things progressed in your favor since doing this whole change?
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This is like a big thing.
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Yeah.
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Like shorts and a clothes like this is, Here are some members spinning in their urns right now?
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Oh yeah.
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Like they are, cannot believe it.
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I think like when, when we started like, or this is just my perception too, like country clubs are always had this like mantra like they were for old people and like, you know, it's, I always describe it as like, I always thought like, and I personally thought, thought this, and I know it offends some people, but like I thought like country clubs like were replaced, like my grandparents went and that's where like, People went to live out their final days before they passed away.
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It's like, well, you know, I'm retired now.
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I'm gonna join the club so I can just live out my last 15, 20 years of my life.
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And then when I got into this industry, I was like, oh boy, okay.
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It's way more than that.
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So, um, I thought then it just became like, you see it as more family centric and more fun and everything, but um, as far as like the wait list and stuff, like go that goes.
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I think our style of just how we are as a club that's made people want to be here.
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Obviously Covid made golf in general, just super at a high demand.
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And so everyone was benefiting off, you know, COVID, unfortunately, like, I mean like the industry of golf was just huge, right?
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And we all grew, every club.
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If you weren't growing as a golf course or a country club in Covid, like you were probably doing something wrong, unfortunately.
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And so, um, but now it's kind of leveling off, I think.
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And you're seeing people, those wait lists start to go away.
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I think people are starting to fight for those members cuz things are coming back.
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And so, um, I think now is more important than ever as far as like creative and, and figuring out like your identity and your culture and making sure your members stay right because we all benefit, we all thought we were doing some great thing, like, oh we're, we're kicking butt, right?
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And it's like, no, actually there was just a pandemic and golf was the only thing deemed safe and.
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Um, I do, I do some stuff and talk, and I work with, uh, Steve Graves some creative golf marketing all the time.
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He's like, and he's always like, yep, we, our business is coming back, right?
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Clubs are needing members again.
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Um, because we were in this like time where it was just so weird where everyone was on wait list and stuff.
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Now it's not that, that way anymore, and he's got a great indication of like where it is and how like the industry is right now.
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So long-winded answer.
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No.
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Yeah.
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And, uh, your favorite color was what?
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Orange all day.
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You can always know that.
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I'm always rocking orange, right, Rachel?
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Or is it?
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Yeah.
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Oh, they're orange shorts.
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They're not yellow.
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You know, it's, it's kind of one of those things like, are the sneakers blue or are they, what was that like little meme that was out?
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You know what I'm saying?
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Yeah.
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Uh, dress.
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Was it gray or blue?
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Yeah, gray or blue.
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And like it started a war amongst people.
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Like, no, it's blue.
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And that was pre pandemic too.
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That was, that would've happened during, there would've been a whole Netflix series on there.
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Oh my gosh.
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It would've been.
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So how long have you been at this club for?
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10 years.
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Oh, now?
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Yeah, a long time.
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Wow.
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Yeah, actually that's, that's, it's almost like five pre pandemic, five during ish.
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Yeah.
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It really is.
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It's so crazy.
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I mean, you think like, we're almost three years past like March, 2020, and it's wild to think about and where we've come and last three years and how things have changed.
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And for us, like going back to Covid, like Covid, Was an interesting time for us.
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It like really allowed us to be super creat.
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I don't think you get that any, like, you know, you'll never get an opportunity to be that creative ever again.
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Yeah.
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Uh, so I don't know if you know my background is in standup magic.
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Yeah.
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Comedy, all that stuff.
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So our thing is always limitations force creativity.
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Yeah.
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So everyone had to really.
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Step it up.
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Mm-hmm.
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Cause there were so many limitations.
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Now it's like, okay.
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Oh yeah.
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Exactly.
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Everything's back open.
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You know, I heard So first time in Omaha.
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First
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time Omaha.
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I'm doing a show tomorrow for the University of Tennessee.
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Whoa.
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That was loud.
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Listen, we
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know you like T Swizzle, but
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University of Tennessee, but it's for
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a, uh oh.
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It's the University of Tennessee Healthy Schools' Initiative Program.
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That was a program put on, it was a five year program through the C D.
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C funded it.
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It was 16th states.
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Wow.
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It was this whole thing, and this is like their wrap up.
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And that brings you to Nebraska.
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So they were like, Hey, listen, we are going to be throwing an event.
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And they told me all about it.
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So I was like, okay, so you're gonna bring me in for this government evening where because it's government related, there's gonna be no alcohol supplied served or nearby.
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It's gonna be a buffet and a top it off.
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It's gonna be black tie, and you're gonna add magic to the end of all these people.
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At least you don't have to do comedy.
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I feel like the comedy would be harder to do with people not let and loose as much.
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Oh no, I I, to me like that, like the humor in just the event alone.
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Yeah.
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Is like who at the end was like, how can we make this a little bit more difficult?
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Let's do black tie.
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You know what?
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It's hard enough for people to put on a suit.
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Let's do black tie sober.
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Oh my gosh.
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No, it's gonna be a good time though.
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That's awesome.
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It's.
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No, it's a great town.
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Just flew in.
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Yeah, nice airport.
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It reminds me of my airport and nice and small.
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You're in, you're out, you're, yeah.
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You don't have to worry about TSA lines or anything like that.
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You just fly right through, which is pretty epic.
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How many members do you guys have?
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So we have 550 golf member families and then four, or I'm sorry, I'm sorry.
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Start over.
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450 golf families and then 500.
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So all in like a couple thousand, 4,000 maybe
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bull.
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That's awesome.
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Yeah, it's pretty wild.
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And are most of them local?
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Yeah, I'd say like 90, 95% are.
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Um, we have some non-resident i'd I'd say, but yeah, most of'em are local.
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So
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what's been some of the bigger accomplishments that you've been proud of here?
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Um, ooh, that's a tough question.
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Um, I think how we handled Covid was just our team in general.
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How like we responded.
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It was, I mean, I don't wanna say we were the first, but I feel like we were the first to really go with like the to-go food, the ordering, all that stuff like March.
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Like it was like March, like 21st.
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Like we already had a to-go menu with online ordering.
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Like we didn't rely on like our North Star application to do it for us.
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We're like, we have to build something, right?
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So like, We started really, really early, um, into Covid with a lot of our takeout and our virtual stuff.
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And the way our team responded to that was just amazing.
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Um, like hearing, like kegs moving, my headset saying, um, that I would say very like proud.
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And then, um, just like our, our aquatics operation, our team, our team here at Champions, we just have a good butt.
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Um, and then the idea Fair.
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So, have you been to the cma?
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I love the idea.
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Fair.
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I just like, it was like when I started in this industry like nine, 10 years ago, like, and I was first exposed to cma.