WEBVTT
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Hey everyone, welcome back to Private Club Radio.
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I'm your host, Denny Corby, entertainer, magician, comedian.
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Head on over to theclubentertainerscom Jamellas Plug.
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You're looking for amazing entertainment for your club.
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I have me a couple other very close vetted colleagues and acts that I know are trusted for all my club clients.
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On this episode we chat with Tom Wallace, Thomas Wallace III, CCM, CCE, ECM, ABC, ACDC It's okay, I bust him for how many letters he has.
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It's pretty impressive, But we have a fun episode.
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He is a partner over at KK&W, a very reputable organization in the Private Club community, And we have a cool chat.
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We learn a little bit about how he got started in the club world, which is pretty funny because it's about his dad's choice of foods which really got him started into the club world.
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He's an award-winning manager, obviously with all of the acronyms after his name ABCs, all that stuff I'm going to start making some up.
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I'll put them in my LinkedIn profile.
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I'm kidding, I thought about putting CCM Certified Club Magician, but I think that would ruffle a lot of feathers in the club world.
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He also teaches at Georgia State University and won the Gary Player Educator of the Year back in 2020.
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He's known for his strong leadership skills, his ability to build high-performing teams And that's what we talk about a lot in this episode is his story, his leadership and knowledge passing on to younger club professionals.
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Right now, What's important, What's going on in industry, What are key people and clubs looking for, And just leadership advice.
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We hear his story.
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It's really good.
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So thank you for tuning in and let's pass it over and welcome Mr Tom Wallace, ABCDEFG, KK&W.
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So, Mr Wallace, thank you so much for hopping on with me.
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Really cool for you to be on.
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Really appreciate it.
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To get things started, what was the color of your first car?
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Color of my first car was a 1980 rust colored Ford Escort with white vinyl interior.
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I'll never forget that car.
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It cost me a grand total of $300.
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But it was mine.
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I paid for it and I think it had 100,000 miles when I got it Rust it was literally that was the color on the title rust.
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I was going to say.
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I had a puke green Ford Focus, so I think yours might end.
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Yeah, it could be worse, so kind of a brown-orange, but it was called rust And I don't know why anyone would ever name their paint color on a car rust, but that's what I had.
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Automatic or manual.
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Manual, of course, definitely A five-speed.
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And yeah, it did not even have a slot for a radio, so you couldn't even get an aftermarket radio.
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There was not a slot for it.
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So, you would have somebody in the car that you'd want to talk to, because if not, it's so awkward Yeah exactly Somebody that could at least sing or hum something or something.
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Yeah, at least keep the entertainment going.
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That or the car probably just made enough noises that it just took over.
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You didn't really need a radio anyway.
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Yeah, it had a complete life of its own.
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It did mostly what it wanted to do, and I was just along for the ride.
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Literally No pun intended.
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Literally.
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So you have a really cool background, a lot of stuff in the club world.
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How did you get into the club world?
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I actually my father was a police officer in the city where my first club, the country club, was, and he said I have two jobs for you.
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You can go start shining shoes at this country club or you can clean this lot.
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I know a guy owns a dry cleaner.
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You can clean the dry cleaners after hours.
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Which one?
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I said well, what do you think?
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He said I've heard the foods pretty good at the club.
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So that was it.
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That was a pivotal life decision, based on my dad's appetite, i guess.
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But yeah, he got me a job shining shoes and started when I was at 14, and kind of, the rest was history.
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But yeah, that was.
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He had two jobs.
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I just followed my dad's direction, that's all.
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So what was the process?
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So you went from shining shoes.
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How long did that last?
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And then, what was the next step there?
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Yeah, well, i spent the better part of the next 13, 14 years at country, learning, doing everything, started shining shoes.
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It was a dishwasher, was a prep cook, was a waiter, a busboy, a bartender, worked my way up to becoming the assistant manager And then I became the interim general manager.
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A couple of times While I was there I went through several GM's, a couple of GM's that work there.
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I was waiting to go into the police academy because that's what my father, that's what the family business was.
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And when I was waiting to do that, i had a manager, a couple managers, that told me you know, maybe you should do this, you're pretty good at it.
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And I was like, no, i'm pretty sure I want to be a cop.
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That's kind of what my dad does, And you know, this is one of those kind of households that I grew up in.
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And they said, no, you're really good at this.
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So I became an assistant manager, became an interim manager and eventually I was named the Interim General Manager and at the same time I had an opportunity to interview at at Oakmont Country Club, which was sometime I think I was 27, so it would have been around 2000.
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And I got a chance to go up there.
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I interviewed.
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It was somebody had dropped out, so I got the interview notice the day before.
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They said could you be at Oakmont first in the morning tomorrow?
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And I said I sure can.
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And so I made the trip, got up there and somehow interviewed well, it was a.
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I woke up that morning to drive up and it was, there was probably a foot of snow and it was not the easiest drive ever.
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And I got there just in time and sat down, did an hour interview and I could not even tell you one thing about the interview other than I remember obviously the people that were in there because I ended up getting the job.
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But I don't remember any questions.
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I just remember being just scared and kind of frozen.
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It was really the first time I had ever interviewed for a job, was interviewing to become the GM at Oakmont And I got that job.
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I spent the next 10 years at Oakmont, which was wonderful, and started my family.
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Right before I got to Oakmont I had my first kid and had our daughter there, had a great run.
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I had a great team.
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We had three national championships, did a bunch of renovations you know probably $50 million in capital renovations.
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My current partner, kurt Kiebler, came to me then in 2011 and said I have this recently bankrupt club in Naples, florida, the community club, a couple billion dollar real estate community.
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It's kind of climbing its way back but it's going to be a lot of work, but if you could do it, it really would be, you know, a nice feather in your cap.
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And I was like, well, yeah, i was just young and young enough and had enough fire in my belly to think, yeah, i want to go down and try to do that.
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So I went down there and it was as hard as Kurt described it to plus and did that.
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Bill, a great team there.
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The brought down Karma Masuri, who's the GM there, gm COO there now.
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Well, we put a great team together and we got the place turned around and Meditera was a beautiful community but just didn't really have a brand or understand where it wanted to go.
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But I think the team that we put together really got it turned around and it's probably one of the premier communities in the country now.
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But there's a couple of years there where we didn't know where it was going and if we're going to be able to turn the corner.
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But we did and really proud of that.
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And during that whole process, obviously I had gotten a no, dick and Kurt, who were icons in the industry, and they said would you ever want to come work for me, for us?
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And I said I don't think so.
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I said because I just again was kind of like when I was a kid, no, i'm going to be a cop.
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That's because, like I just I kind of was stuck, you know, just going with what I thought was the right thing.
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And they said, well, think about it.
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And then when I left Oakmont I really enjoyed turning Meditera around, but the more I saw that I was having continued success wherever I was working, i kind of felt like maybe, maybe I could help more than just one club at a time.
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And I started talking to Dick and Kurt more seriously And after four years at Meditera I decided it was a good time to make take that step.
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And actually, as we were talking earlier, it also gave me the ability of my father had fallen ill And it again, i really didn't like being in Florida when my dad was in Cleveland.
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So it gave me the chance to not only go work for two icons but get back home and be around my dad when he was dealing with some illness.
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So it all kind of is serendipitous timing And it's all kind of worked out, i'd say.
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Between talking to people here already and even just successful people throughout that I've met throughout my life.
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A lot of it comes down to leadership, which I know we're going to talk about in a minute, but the working your way up through the ranks.
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it's always fascinating to hear about people who start off at very low levels and then just working up every single way, every aspect, every part of the club, because you have pretty much every title.
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you have CCM, cce, ecm, abc, xyz, yyz.
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You even have the IIF after your name.
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So it was just born for you.
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You have more commas in your titles than most people have letters in their name.
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Really unbelievable.
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I'm very lucky.
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The sign of your name is just like you get like couple times.
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So why do you think you stuck with the club world?
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I think anybody really having to shine shoes and just do all those I don't want to say odd jobs, because they're all very important, but what do you think helps you get through there?
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It's not very common that you see people at your age work that hard, especially now, like 14-year-olds and stuff.
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So can you take us back a little bit, because I think where I'm trying to go with this is success leaves clues, so there's something to be said about this.
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So can you talk a little bit more about your kind of childhood and just working in the clubs and how you bopped from each thing and why you went from each department and just kept moving up and up?
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Yeah, i think.
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Well, i mean everything that I my work life.
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I would say my father gave me the base.
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He worked his butt off.
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He's one of six kids.
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He didn't make that much money, i think as a cop.
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I think his best year he made around $65,000.
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And I remember I got to that point in my early 20s and I had to stop letting my dad do my taxes because I was like I don't want to, i don't want one.
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He's going to ask me where all my money's going to.
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I don't want to create any odd feelings but I know he'd be proud of me.
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But I just didn't know.
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He was just a hard worker.
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My dad had to work.
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He worked his regular job and then he did a lot of side jobs as a security or police officer just to kind of make ends meet.
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So I didn't know anything other than just hard work.
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My dad was a 75, 80 hour week work week guy And so I think I just followed that.
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I think once I got into the club space I was surrounded by the senior 60, 70 year old men that were shining shoes and just had incredible stories.
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I remember just it was like I had four new grandfathers all these old guys that were shining shoes and they took me in and they tell me all the ins and outs, every member.
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They had a story for every member.
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You know this guy and this guy and this guy, but it just taught me one.
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They were just so caring and they wouldn't let you be lazy, you couldn't, you wouldn't slack on those guys.
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They would be like what are you doing?
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Get up, let's go.
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There was no slow, there was no low gear with them.
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So I liked that, but they always cared for me.
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They always made sure I ate, they always made sure that I knew what to do.
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I remember being pretty lost and just getting thrown into that chime room and they, just they, took great care of me and they never, you know, i remember all of those gentlemen so well and so fondly telling stories that I probably didn't need to hear at 14.
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But all good education.
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And then you know.
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So I had all these wonderful employees that took me under their wing and then all these wonderful members that over time, started to, you know, take me under their wing and teach me things and tell me things, people that I I probably wouldn't have been able to be around if my dad hadn't gotten me the job there and they were kind of the hosu of my town And so it was neat.
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You know people that I probably would have been impressed to have met once in my life I started to get to hang around with and they really took me under their wing.
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So I think that's what my father's drive and just his work ethic, i think people taking interest in me, both from my co-workers but also the members you know they really I think they felt like I was a nice young man and they wanted to see me do good things, and so I just was lucky and people just kept kind of pulling me up and saying you know what?
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now you need to learn.
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If you're gonna, you should do this, it'll pay you a little more.
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You should do this, it'll pay you a little more, you'll learn a little bit more.
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Hang out with chef.
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You should work for chef for a year.
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So it's just people looking after me and keeping me out of trouble, which is, i think, the main reason my dad wanted me to have a job.
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And but then just wonderful people that really care And it is a family.
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The club space, you know there's members.
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You either have a bag tag or a name tag, but you're a fit part of a family And you know I still bump into people from country from 20 years ago that can't believe they've seen me and we talk and we could talk for 30 minutes about all the things we went through together.
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So I think it was that.
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I think I mean from a as a from a leadership perspective.
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I had a 200 employee adult employees that I looked up to.
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I saw them.
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What not to do, i saw what to do.
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I had GMs that I was like, boy, i'll never act like that.
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And then I have GMs that I saw that I'm like someday I'm going to be as cool as that guy or that girl.
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So, yeah, it was just, it was really absorbing everything around me and just having the ability to.
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I think the one thing I have going for me is that which has changed over the years was I was quiet and I listened more than I talked, and I think that really helped me to bond to a lot of people.
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Do you think leaders are born or?
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made.
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Well, i think they're made, absolutely.
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I think, yeah, i don't know.
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I think, again, it's about opportunities that are put in front of you and what happens when you, what you do with the opportunities that are put in front of you.
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I definitely think leader, certainly, i think if you're again, we're in the search business I've seen people that, from a behavioral assessment, don't have the personality maybe to be a great leader quote, unquote but end up being wonderful leaders.
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So I definitely think it's the people you meet, the people that and your ability to absorb information and want to continue to learn.
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I think if you have a, if you work really hard and you really want to continue to learn and you have, you're a good person and you're empathetic I think you can evolve into a great leader.
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How can a leader be made?
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What can a person do So like?
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let's just say they're younger, maybe not knowing.
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Let's say they're already a leader, want to become a better leader.
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What do you think separates good leaders from bad leaders, good leaders from great leaders?
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What do you think is that separation?
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Well, you have to if you're a young person, go to work at a place that has a reputation for teaching and developing people.
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I would say the country club is one of the finest places in the world.
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But when I was coming up in the industry, people weren't focused on developing young people.
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That wasn't like you just had a job and, if you were lucky, you had nice people that were more tenured around you, that were helping you and teaching you.
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But nowadays, i mean I think the way the industry is, it's so hard to attract great talent.
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I think a lot of clubs have become, you know, teaching environments where you know if you go to work for this club, you're going to get career development.
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You're going to get you're going to see a track record of people before you that advanced into the industry.
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You're going to get inspired leaders that are going to be your mentors while, not only while you're on property, but even long after you leave.
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I always tell people go to a place that has a culture of creativity.
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If you typically, if it's a great club, they'll have a great culture of creativity, they'll have a culture of transparency.
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That's one of the things you asked earlier.
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You know what helped me succeed.
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I would tell you that I never had anybody never once say you don't need to know that, because I would ask a lot of questions.
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And I think you need to be.
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You know, i think you need to have a servant heart to do well as a hospitality person, but you have to be curious and you have to be competitive.
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I think if you really want to be good, you have to have those three, those three things.
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But no one ever said Tom, you don't need to know that.
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So, but some clubs can be like that, but you want to go work at a club that has a culture of transparency, that's going to share everything.
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They're not going to give you the super secret stuff that you shouldn't know, but they're going to tell you everything about that's going on so that you can understand and grow.
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Some of the things that, some of the best things that I learned, weren't things that, but there were more experiences.
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People weren't afraid to let me sit in meetings.
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People weren't afraid.
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I remember my controller.
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I'd say what is a budget?
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I remember literally saying that when I was 17, what is a budget?
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And he was like, oh boy, like his face lit up, like he's like you just asked me a question and it's going to cost you two hours of your life And he went into this whole diatribe.
00:19:32.615 --> 00:19:36.233
But he taught me about devets and credits And I was in high school.
00:19:36.233 --> 00:19:48.496
But keep in mind, in high school you're like you're trying to at least for me, i was trying to get by, play sports, have fun, and he taught me everything about budgets, didn't hesitate to say come to my office.
00:19:48.496 --> 00:19:53.491
And that was the great thing is one, have a teaching environment.
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But two, be in a place that they're going to let you experience the things you have to experience to learn and to grow as a leader.
00:20:02.961 --> 00:20:05.047
So transparency is important.
00:20:05.146 --> 00:20:15.339
Technology nowadays you want to go to work for a company that's a club, that's technology driven, that really has a track record of taking great care of your club.
00:20:15.339 --> 00:20:24.103
Like I look back now, one of the most important things in any organization is getting oriented so that you know how to perform when you're in there.
00:20:24.103 --> 00:20:34.375
I don't think I ever had an orientation or review ever until I was in my, until I was well into my second or third year at OPMON.
00:20:34.375 --> 00:20:35.619
So I never.
00:20:35.619 --> 00:20:40.536
You know, i just every year I get a 25 cent raise and I was just like, okay, awesome, i just kept moving.
00:20:40.536 --> 00:20:46.907
But you know, i don't never think anyone ever told me here's what you're supposed to wear, here's what time breaks are.
00:20:46.907 --> 00:20:48.132
That just didn't exist.
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Human resources, as it were, didn't exist back then.
00:20:51.462 --> 00:20:53.549
But you learned, you know.
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I think there's a difference between or there's orientation, which I think you need, so you know what's right, what's wrong, where to go.
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Then there's culturalization, and I think that's what I got at country.
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I got a bunch of great people that took me aside and said here are the things you absolutely can never do, or you're going to be fired.
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Don't do this.
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And then here are the things you can get away with it right up until this point, and then you're going to get fired.
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So play within there and you're good.
00:21:20.672 --> 00:21:23.138
And that's why I think culturalization is.
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I always tell people, great organizations will orient you, but they'll also tie you to a couple of key employees that will culturalize you and really teach you the ways of the road within the building and within the company.
00:21:37.031 --> 00:21:39.058
So I think that's very important.
00:21:39.058 --> 00:21:42.410
And, yeah, i mean, there's so many, so many keys.
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It's young people today.
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They really have to.
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They're more interested in work life synergy.
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I was.
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I didn't have that.