Oct. 13, 2023

288: Game Changer in Golf Course F&B with ClubGrub

What if you could enhance your golf game with delicious fare delivered right to your location on the golf course? 

We're turning the spotlight onto a revolutionary platform that’s changing the golf course food and beverage experience. We're conversing with Spencer Potter, the brain behind the innovative ClubGrub app. This powerful tool leverages GPS technology, allowing golfers to place food and drink orders without missing a stroke. But it’s not just about convenience for the players, the app also provides data-driven insights for clubs to streamline their operations.

Spencer is offering an enticing deal, especially for Private Club Radio listeners. 
Brace yourselves - it's a full $500 off your first year, free activation, and 
even a free iPad! 
If you're a club seeking to increase your revenue, improve conversion rates, and tap into potential upsell opportunities, this episode will  spark your interest. 

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00:00 - ClubGrub App

13:13 - Improve Golf Course Food and Beverage

27:05 - Introduction to Club Grub

WEBVTT

00:00:00.261 --> 00:00:02.548
Hey everyone, welcome back to Private Club Radio.

00:00:02.548 --> 00:00:12.925
I'm your host, Denny Corby, and in this episode I have a interesting conversation with my new friend, Spencer Potter, over from the ClubGrub app.

00:00:12.925 --> 00:00:27.682
He and I got linked up a few weeks ago and we were just chatting on the phone and we found out we don't live too far away from each other, so we went out, we chit-chatted, went to dinner, had some drinks and just had a really fun conversation.

00:00:27.682 --> 00:00:29.422
And what?

00:00:29.422 --> 00:00:37.825
Clubgrub is an app for clubs to use for mobile ordering, both for club pickup and for on the course.

00:00:37.825 --> 00:00:38.948
It's really cool.

00:00:38.948 --> 00:00:49.107
It has GPS technology so your members, your golfers, can order from the course and the staff knows exactly where they're at with the GPS technology.

00:00:49.107 --> 00:00:54.923
So it's really really cool to be able to go directly to the customers and the app is super easy to use.

00:00:54.923 --> 00:01:01.112
User interface is cool and the ability for upsells and boost and generate revenue and sales.

00:01:02.060 --> 00:01:21.165
Anyway, that's about the app, but we were just talking about really cool data, just things that they've learned, data trends that they've just seen throughout the past couple of months, such as which holes get the most orders or the most frequent orders, at which holes most popular items, most popular drinks, most popular foods.

00:01:21.165 --> 00:01:33.790
We just talked about all that really fun, interesting data that they've gathered and after pumping Spencer with a couple of drinks, I convinced him to give you all Private Club Radio listeners a killer offer on ClubGrub.

00:01:33.790 --> 00:01:42.632
So if you listen to the episode and you're interested, and if you don't listen to the episode, even if you're interested in the product, for all Private Club Radio listeners.

00:01:42.632 --> 00:01:54.212
So if you mentioned Private Club Radio to Spencer over at ClubGrub app, you will get $500 off your first year, free activation and a free iPad.

00:01:54.212 --> 00:01:59.391
So if you're interested, zero pressure phone calls are really really really neat system.

00:01:59.391 --> 00:02:04.871
Anyway, without further ado, welcome my friend Spencer Potter.

00:02:04.871 --> 00:02:07.064
How recent is this data?

00:02:07.507 --> 00:02:14.985
Yeah, so this is within this past six months or so and the data shifts right, the values continue to increase.

00:02:14.985 --> 00:02:21.252
Right, the maximum order size, conversion rates are going up, revenue increases.

00:02:21.252 --> 00:02:37.450
We find the more we're rolling out our technology at different clubs, we're finding different optimization hacks and techniques to gain adoption quickly, and I think that's always the key Anytime there's new technology you want, you kind of want to hit the ground running.

00:02:37.450 --> 00:02:45.687
I think if you just kind of just like post up a few QR codes and don't tell anybody about it, you're just not going to get any value from that right.

00:02:45.707 --> 00:02:47.980
So there's a level of but that's marketing, Like that's.

00:02:47.980 --> 00:02:50.027
What you got to do is put up the QR code and people are going to click it.

00:02:51.241 --> 00:02:54.270
Yeah, well, they will, but there's got to be more than just the QR code, right.

00:02:54.270 --> 00:02:58.923
So there's the level of promotion that goes into it and just awareness, right.

00:02:58.923 --> 00:03:00.843
It's like opening up any business.

00:03:00.843 --> 00:03:06.477
You can't just open up a restaurant, not tell anybody about it and expect to be successful.

00:03:06.477 --> 00:03:09.692
There's a lot of businesses within a given business.

00:03:09.692 --> 00:03:15.013
Particularly in the club industry, there's five or six different businesses that operate in one.

00:03:15.013 --> 00:03:27.096
We have learned just different optimization, not only within the technology, about how we onboard members and onboard clubs and how quickly we can get that first order in.

00:03:27.096 --> 00:03:32.493
That's really important and making that first experience a positive one.

00:03:32.493 --> 00:03:52.317
It's coming upon us as technology companies to make this transition into modern golf experiences, modern club experiences, as easy as possible for everyone and, recognizing that members and staffs have different technological proficiencies, and just making this seamless as possible.

00:03:52.597 --> 00:03:54.703
Yeah, no, these are just really fun stats.

00:03:54.703 --> 00:03:57.992
I'm just going to start going through them and then I think we'll just do it.

00:03:57.992 --> 00:03:58.454
Yeah, let's do it.

00:03:58.454 --> 00:03:58.955
It's funny.

00:03:58.955 --> 00:04:04.772
If you have any insight as to maybe why as well, if you guys have even thought about it, I'm going to.

00:04:04.772 --> 00:04:06.556
Yeah, it's all over.

00:04:06.556 --> 00:04:15.014
Popular stats Okay, through mobile ordering, the most popular whole numbers for orders were three, five and 14.

00:04:15.014 --> 00:04:20.411
Why, if you even know to me I can understand.

00:04:20.451 --> 00:04:21.091
I have a theory.

00:04:21.091 --> 00:04:22.574
Okay, theory it out.

00:04:24.038 --> 00:04:26.230
Yeah, I think three and five.

00:04:26.230 --> 00:04:27.774
I think.

00:04:27.774 --> 00:04:30.701
If you golf, sometimes you go in.

00:04:30.701 --> 00:04:32.507
I think everyone golfs for different reasons.

00:04:32.507 --> 00:04:36.096
Or even you golf on different days for different reasons.

00:04:36.096 --> 00:04:39.711
Some days you're like, hey, I'm really like training for a tournament coming up.

00:04:39.711 --> 00:04:43.870
Or it's just like a social day, like look, I just had a long week of work.

00:04:43.870 --> 00:04:48.136
I just need to get out and kill three, four hours and just reset a little bit.

00:04:48.136 --> 00:04:54.389
Some days you're going out there and you're like, okay, I'm feeling good, I had a good session on the range, I think I'm going to score really well.

00:04:54.644 --> 00:04:56.612
Then the first few holes are like kind of blow up holes.

00:04:56.612 --> 00:04:58.910
You're like, all right, well, I guess it's not that kind of day today.

00:04:58.910 --> 00:05:02.774
Let's just resort to let's get a couple drinks.

00:05:02.774 --> 00:05:10.314
I'm actually out here with a couple buddies or clients that I'm entertaining and it's more of going to be of a social round than it is like a competitive performance round.

00:05:10.314 --> 00:05:14.956
That's my theory on why that kind of sweet spot happens.

00:05:14.956 --> 00:05:17.711
I think the first few holes you're trying to dial in your game a little bit.

00:05:17.711 --> 00:05:22.629
That's one theory Also.

00:05:22.790 --> 00:05:29.894
Sometimes maybe you're starting your round early and the first few holes aren't really conducive to heavy drinking, or you're not hungry yet or whatever it is.

00:05:29.894 --> 00:05:33.954
Then you get out there you're like, oh yeah, let's get some bebs in us, we're having a good round.

00:05:33.954 --> 00:05:37.415
Maybe we've got a bet going on and someone's got to pay up.

00:05:37.415 --> 00:05:39.733
They got to order this time, or something of that effect.

00:05:39.733 --> 00:05:42.613
Then 14 seems to be like the second order.

00:05:42.613 --> 00:05:44.372
A lot of people order twice per round.

00:05:44.372 --> 00:05:50.769
They'll do something on the front nine and then they're ready for a refill on the back nine, and that's usually where it happens.

00:05:50.769 --> 00:05:55.935
14, 13 would be like a close second for the back nine, the sweet spot for ordering.

00:05:56.136 --> 00:05:56.596
That makes sense.

00:05:56.596 --> 00:06:07.536
Then if the popular hole number for order so, is that when they order, or is that when they receive the order Are they ordering at hole three and then they're getting it at four or five?

00:06:09.221 --> 00:06:09.562
Correct.

00:06:09.562 --> 00:06:11.668
Yeah, that's exactly, it's the ordering hole.

00:06:11.689 --> 00:06:12.512
Yeah, 6, 7.

00:06:13.845 --> 00:06:18.317
Yeah, so in the app we don't actually ask for a whole lot of information, but when they're checking out we ask for their current hole location.

00:06:18.317 --> 00:06:26.396
Just in case their phone dies or something of that effect and the clubhouse is not able to locate them, they can do the math and say hey, 15 minutes ago they ordered on three.

00:06:26.396 --> 00:06:31.331
They're going to probably be on four now, so we can just shoot out in that direction and make sure that member gets their order.

00:06:32.564 --> 00:06:33.548
Most popular items.

00:06:33.548 --> 00:06:35.415
What's a transfusion?

00:06:36.588 --> 00:06:47.675
Yeah, so transfusion has been this really popular clubhouse drink for years, but it's just gained this real momentum in the last two years or so.

00:06:47.675 --> 00:06:50.773
It's basically yeah, it's pretty good.

00:06:50.773 --> 00:06:58.387
It's vodka your choice of vodka with a grape juice, ginger ale or ginger beer and a lime.

00:06:58.387 --> 00:07:07.269
Typically it's like this refreshing grape flavored drink, which I don't normally love grape stuff, but a good transfusion is pretty good.

00:07:07.269 --> 00:07:14.454
Our app lets clubhouses offer more options now, which is awesome.

00:07:14.454 --> 00:07:27.456
Members can access more clubhouse type cocktails, whether it's craft beers, whether it's their specific brand of vodka or gin or rum or anything like that, and wines too.

00:07:27.456 --> 00:07:33.317
It allows them to really access more than just a couple of domestic beers and hot dogs.

00:07:33.317 --> 00:07:36.973
This is going to open up a whole experience for people.

00:07:38.944 --> 00:07:40.208
I thought this would have been higher.

00:07:40.208 --> 00:07:44.456
The top single order 172 bucks.

00:07:44.456 --> 00:07:45.887
I thought that would have been more.

00:07:48.884 --> 00:07:51.012
Well, this is just for on course transactions, right?

00:07:51.012 --> 00:07:53.692
People ordering dinners to go and stuff.

00:07:53.692 --> 00:07:54.795
It's well above that.

00:07:55.867 --> 00:08:03.932
I was thinking, when you say, when it's single order, is that the whole time on the course, or is that just no, literally just like somebody hit one button.

00:08:04.093 --> 00:08:11.755
There was seven transfusions, couple chicken sandwiches, bunch of food and a ton of drinks.

00:08:11.755 --> 00:08:14.670
Then they ordered again later in that round.

00:08:14.670 --> 00:08:20.254
You can get over $300 in a round out of members.

00:08:20.254 --> 00:08:20.795
That's not too bad.

00:08:22.545 --> 00:08:25.653
It's like 21 bucks a person, depending on if there's like eight people.

00:08:25.653 --> 00:08:27.307
That's not bad, see I thought-.

00:08:27.307 --> 00:08:29.291
Yeah, no, that's not bad.

00:08:30.543 --> 00:08:31.165
No, no, no.

00:08:31.165 --> 00:08:46.807
And look people, you're, look, if you're a golfer, you're kind of like hostage out there, like whether you're on a private club or you know, public course, like you're, you're hostage for several hours out there and you're willing to pay a premium for convenience, right, you, you know, and and sometimes it's even more than convenience.

00:08:46.807 --> 00:08:50.169
It's like, oh, I love this, like clubhouse sandwich that our club makes here.

00:08:50.169 --> 00:08:52.206
They make this awesome BLT or whatever it is.

00:08:52.206 --> 00:08:53.470
You're like I want that.

00:08:53.470 --> 00:08:57.350
I don't really want to just like jam a hot dog or a burger down my throat just because it's convenient.

00:08:57.350 --> 00:09:00.089
I don't want to back up the pace of play behind me.

00:09:00.089 --> 00:09:11.059
So, you know, this really unlocks just really unique stuff and we you know one of our clubs is really notorious for like their lobster rolls and they just like sell so many lobster rolls and that is just like a game changer.

00:09:11.059 --> 00:09:12.346
We feel like we're just not going to get that.

00:09:12.679 --> 00:09:20.630
The ability to order a lobster roll somewhere is always a big deal, and the fact of being on the golf course and you're going to bring it to me it's like hell yeah 100%.

00:09:20.730 --> 00:09:22.725
Yeah, I'll do that 10 out of 10 times.

00:09:22.725 --> 00:09:32.568
Like there's not there's no limit to how many lobster rolls we'll eat, I'm sure I'm getting it on the same boat 76% drinks the order breakdowns.

00:09:33.279 --> 00:09:33.801
That makes sense.

00:09:33.801 --> 00:09:34.924
That makes sense.

00:09:34.924 --> 00:09:36.688
Yeah, Hot dogs only 3%.

00:09:36.688 --> 00:09:41.554
Thank you, baby Jesus, because those should be last resort.

00:09:42.940 --> 00:09:47.991
Yeah, look, I think it's just indicative of how much golfers want more variety.

00:09:47.991 --> 00:09:50.066
Like they don't want to live on hot dogs.

00:09:50.066 --> 00:09:59.350
And you know, honestly, we have so so many orders in our app that so few of them contain hot dogs or even just like basic domestic beers.

00:09:59.350 --> 00:10:04.004
Like, people want more variety, they want craft items, they want fresh items, they want healthy items.

00:10:04.004 --> 00:10:13.389
You know there's a lot of salads and healthier type sandwiches in our in our app that people just never click on the hot dog button even though it's there, they don't want it.

00:10:14.039 --> 00:10:18.403
You almost feel like you can't, because if everyone's getting wraps around you, it's like, oh, I'll get like the.

00:10:18.403 --> 00:10:19.928
You know the ballpark Frank.

00:10:19.928 --> 00:10:21.687
It's like all right.

00:10:21.748 --> 00:10:24.803
Yeah, look and look.

00:10:24.803 --> 00:10:28.613
If you play more than like once a week, that hot dog gets old real quick.

00:10:28.613 --> 00:10:30.586
Even if you're like a public course, you're just looping around.

00:10:31.541 --> 00:10:32.705
And not, you know, for anything.

00:10:32.705 --> 00:10:36.639
It's like you know you're out there, it's hot, and then you're maybe not drinking the best stuff.

00:10:36.639 --> 00:10:39.326
Now you're putting hot dogs in your butt, Of course, yo, you are.

00:10:40.529 --> 00:10:40.770
Yeah.

00:10:41.240 --> 00:10:43.784
Later you're asking for not a good night Purse.

00:10:43.784 --> 00:10:44.225
I don't know.

00:10:44.225 --> 00:10:45.206
That's right.

00:10:45.366 --> 00:10:47.692
Right, yeah, I'm a big reflux guy.

00:10:47.692 --> 00:11:00.745
If you ever give me like a pig in a blanket at like a cocktail reception or something, I've learned that you know in my years of in the entertainment business and I'd always enjoy cocktail hour never, we'll never, eat a pig in a blanket again.

00:11:02.440 --> 00:11:08.070
I think when I was a kid, something with like the cab, like I don't know why I just can't do it a pig in a blanket.

00:11:08.693 --> 00:11:08.833
Like.

00:11:09.155 --> 00:11:09.740
I know what it is.

00:11:09.879 --> 00:11:11.264
I think it's just like a weird.

00:11:11.323 --> 00:11:12.005
I just can't do it.

00:11:12.005 --> 00:11:13.931
Yeah, yeah.

00:11:14.600 --> 00:11:15.904
It's it's it's medieval is what it is.

00:11:15.904 --> 00:11:19.424
Hot dogs are medieval in general, and it's time to innovate.

00:11:20.320 --> 00:11:21.181
The gourmet hot dog.

00:11:21.181 --> 00:11:22.222
Stop, stop it.

00:11:22.863 --> 00:11:25.667
Right, stop, it, right what is it Hebrew national?

00:11:25.807 --> 00:11:26.849
Okay, like that's.

00:11:26.849 --> 00:11:32.255
I mean we're still, I think, nathan's, I I will yeah, right, if I ever do it, it's Nathan's.

00:11:32.539 --> 00:11:35.385
I think they're a hundred percent beef Right, so that's a good one.

00:11:35.385 --> 00:11:37.730
Yeah, if you had a ball game, let's use it where you find them.

00:11:37.730 --> 00:11:38.390
Well they're the same.

00:11:38.410 --> 00:11:39.212
Well, there's nothing else.

00:11:39.212 --> 00:11:47.071
Like it's the same thing, you're like locked into $30 chicken fingers or that $15 Nathan's.

00:11:48.413 --> 00:11:49.215
Yeah, yeah.

00:11:49.215 --> 00:12:01.206
So yeah, golfers are cap, it's a captive audience and there's, honestly, there's just so much room for innovation and, you know, opportunity to, you know, enhance experiences and this is the generation.

00:12:01.206 --> 00:12:03.668
I think of this, as this is where the industry's heading right.

00:12:03.668 --> 00:12:09.966
How long can we live on the hot dog and just all of these bottlenecks and, you know like, without having digital way to order?

00:12:11.364 --> 00:12:11.664
You know.

00:12:11.664 --> 00:12:14.274
So, like you know, when we were talking earlier, I don't.

00:12:14.274 --> 00:12:18.644
I can't golf, I can hit, I can play any other sport, I can't hit this damn ball.

00:12:18.644 --> 00:12:19.447
Work.

00:12:19.447 --> 00:12:20.943
I'm going to slowly start working on it though.

00:12:20.943 --> 00:12:22.870
Awesome, let's do it.

00:12:22.870 --> 00:12:36.264
I went to a friend's bachelor party in Florida, and I forget what course, or whatever it was, wasn't like the most expensive, wasn't the cheapest, it was like a decent course from their status, nice, but the same thing, like you know, the whole drink.

00:12:36.264 --> 00:12:44.272
You are locked in, and the weather wasn't great and, granted, it wasn't August, but like nobody really came by.

00:12:44.272 --> 00:12:45.662
You know so it was.

00:12:45.662 --> 00:13:04.730
And then, like we finally found like a bathroom, like it was like such a strange and like I forget if I had a pay or not, even though I didn't golf, I just like sat there and like heckled people because they all brought, like they all looked really good, they looked so right and they had really nice stuff, but they played so bad.

00:13:05.562 --> 00:13:10.965
And it's a common steam, yeah, but look.

00:13:11.886 --> 00:13:40.859
I mean it can be enjoyable as a social experience, right, like I think a lot of people play for different reasons and I think, you know, the more people learn about our technologies, you know there are a lot of guys like yourself that, like you know, normally I wouldn't play, but this sounds a lot more fun, like this sounds more like a top golf experience where it's social and there's food and beverage and, you know, even if I just like take a couple swings here or there, if I play terribly and I'm just trying to play, like it's OK, at least we're out here having some laughs and some fun, and I think that you know for me just being on.

00:13:41.130 --> 00:13:49.355
I don't want to get a sidelines a little bit more, but even like some of the other people who are playing weren't like die hard golf and you can tell at some point we're like, oh man, I can really use like a snack or something.

00:13:49.355 --> 00:13:50.900
Like you know, we're just like.

00:13:50.900 --> 00:14:02.759
And then even because, like you know, at one point the weather got bad so we had to like pull off to the side and wait, so we're like, oh man, if we could order some drinks right now, or like a little like snack, because I think they stopped play for like a little.

00:14:02.759 --> 00:14:03.701
I forget how it all worked out.

00:14:03.701 --> 00:14:08.629
The carts were just like you can't go anymore, right, but it was one of those.

00:14:08.629 --> 00:14:20.549
I was like, oh man, I went real nice to I think one of the guys may have, may have went back to the clubhouse and guys I'm not 100 percent sure, but I was like at that point like this is even before knowing about club grub and everything I was like this would have been so nice to have.

00:14:20.750 --> 00:14:24.221
Like I'm surprised it's not a more common yeah.

00:14:24.855 --> 00:14:27.859
You know, I thought the same too when we started this process.

00:14:27.859 --> 00:14:29.828
Like, this has kind of been on my radar for like a decade.

00:14:29.828 --> 00:14:34.142
Right, I'm like why is this such a pain in the butt to like get food and drinks stirring around?

00:14:34.142 --> 00:14:42.081
And if you do get it, it's just like boring stuff, right, like we're saying hot dogs, you know, miller lights, all that stuff, you know, just very like ordinary stuff.

00:14:42.081 --> 00:14:48.895
Even when you can get it, and sometimes they're cast transactions If you're out of public course, it's like there's like 30 different pain points and like bottlenecks, right.

00:14:49.731 --> 00:14:55.548
And you know, it was just really about like, how do we, how do we just make this a more inviting experience too?

00:14:55.548 --> 00:15:03.076
Right, for guys like yourself that are like I'm, I'm here for a bachelor party or maybe I'm just interested, I'd like to learn how to play or get out there, but like, why do I need to starve?

00:15:03.076 --> 00:15:12.110
Or you know, you know it's, it's just, it's just a lot of yeah, it's very traditional.

00:15:12.110 --> 00:15:15.607
There's a lot of opportunity to really like improve the experience out here.

00:15:15.607 --> 00:15:24.533
And, you know, and make it a win-win too, not just like a better experience for golfers, but, you know, for for clubhouses and clubs to to generate more revenue for them, like we're.

00:15:24.855 --> 00:15:25.961
You know we're given.

00:15:25.961 --> 00:15:33.802
You know our return on investment for our platform is 10X or more typically, and you know we're just excited to go out there and innovate the experience for golfers.

00:15:33.802 --> 00:15:43.029
At the same time, we're we're helping clubs and people that don't necessarily want to take call-in orders or, you know, get bombarded at the turn by people that they don't expect coming.

00:15:43.029 --> 00:15:46.190
They don't know what that order is going to be and it's stressful on them.

00:15:46.190 --> 00:15:53.889
The customer is just like hovering over them while they're trying to make sandwich or whatever they're doing, because that golfer doesn't want to hold up pay supply.

00:15:53.889 --> 00:15:57.817
Nobody wants to do that and it's just kind of a stressful experience for everyone.

00:15:57.817 --> 00:15:58.500
To be honest with you.

00:15:59.990 --> 00:16:05.065
Now, does the app also give that data of like?

00:16:05.065 --> 00:16:08.870
I think you probably know what like words I'm looking for, but I'm not used to like talking about them.

00:16:08.870 --> 00:16:16.590
But, like you know all of this, the timing, all of that, can clubs get that data from it and utilize it?

00:16:16.590 --> 00:16:17.254
Like knowing like?

00:16:17.254 --> 00:16:22.330
Hey, you know, normally when people start around this time that means people you know we're probably going to get some orders around here.

00:16:22.330 --> 00:16:23.393
Like, does it give that?

00:16:23.393 --> 00:16:25.460
What's that word I'm looking for?

00:16:26.831 --> 00:16:39.654
It's like I guess like analytics and you know that's part of it, or you know I guess, but yeah, yeah, so it gives a lot of information that those particular elements who are actually adding to it as we speak to.

00:16:39.654 --> 00:16:46.429
So you know more predictable insight about, like you know where, where things are happening.

00:16:46.429 --> 00:16:54.923
Where they can yeah, so they can they can allocate resources accordingly, like whether the you know, obviously we have, like, top selling items and customer.

00:16:54.923 --> 00:17:00.909
You know who are their top members, like how many times are they ordering, you know how much, how much are they selling per order.

00:17:00.909 --> 00:17:06.262
So you know our platform increases ticket averages pretty significantly compared to.

00:17:06.509 --> 00:17:16.623
You know if you're just selling hot dogs and now you can sell, you know, $15, $20 sandwiches and $15, $10, $15 cocktails, versus $5 beers and $2 hot dogs.

00:17:16.623 --> 00:17:28.298
So you know, when you expand the menu and offer you know, offer higher ticket menu items, your ticket averages obviously increase too, yeah, so all of that stuff is in there as well.

00:17:28.298 --> 00:17:38.623
You know we want to give, you know we want to give as many tools and insights as we can to our club partners to help them optimize their systems and save on labor costs a little bit too.

00:17:38.623 --> 00:17:45.215
You don't need to be overstaffing necessarily, especially on off days like Monday, tuesday, wednesdays or off seasons.

00:17:45.215 --> 00:17:48.579
You know, if you have a down season stuff, you don't need to be full staff.

00:17:48.579 --> 00:17:53.241
You know some of those seasonal people you can let go until the following season and stuff like that too.

00:17:53.241 --> 00:17:56.519
So there's there's some cost savings in there as well.

00:17:58.315 --> 00:18:00.000
And then some other ones you sent me.

00:18:00.000 --> 00:18:09.346
Yeah, beverage cart mileage 30 to 40 miles a day, yeah, so if you have, I mean, let's talk about this.

00:18:09.346 --> 00:18:11.092
It does make sense Like some of these courses are mad.

00:18:13.116 --> 00:18:21.382
Right, and even still, it's not even necessarily the massiveness of it, it's the inefficiency of this cooler on wheels, right, like there's.

00:18:21.382 --> 00:18:36.915
If you understand how they work and look, I don't know if there's anybody deeper in the weeds of golf, food and beverage than myself, right, like, I've been studying this for years, done market research, I talked to every single person I can find and I try to understand, like, like, where are the pain points?

00:18:36.915 --> 00:18:37.738
How can we help you?

00:18:37.738 --> 00:19:03.661
And if you understand how a beverage cart works, it basically starts from the 18th green, drives to the 18th tee, goes to the 17th green, it almost plays the course backwards, right, and they're just, they drive in circles through the course, essentially starting with 18 green, working your way all the way back to the first tee, and they're driving around, this dinosaur on wheels, you know, hoping to find the right member at the right time with the right product.

00:19:04.563 --> 00:19:11.929
And that just seems kind of silly, right, and 2023, almost 2024, just just aimlessly driving around.

00:19:11.929 --> 00:19:12.631
Let's be honest.

00:19:12.631 --> 00:19:16.181
And you have to bug each golfer as you drive by.

00:19:16.181 --> 00:19:18.106
You're like, hey, you guys, good, you good, you good.

00:19:18.106 --> 00:19:25.203
And like these guys, you know, they're just trying to enjoy the round, right, right.

00:19:25.203 --> 00:19:31.224
And then if you actually have to deal with that transaction, then it's like okay, you got to ask, like okay, what do we have on the cart today, what's available?

00:19:31.224 --> 00:19:37.760
And then she has to go open the coolers and tell you what's in there and then you have to like actually order it and pay for it.

00:19:37.760 --> 00:19:40.936
Or, you know, if it's a private club, obviously they just take your information.

00:19:40.936 --> 00:19:51.167
But it's such an inefficient system and yeah, it's, it's, it's, it's a dinosaur, it's a medieval experience.

00:19:51.167 --> 00:19:51.509
Let's.

00:19:51.509 --> 00:19:52.554
You know, people are thirsty.

00:19:52.554 --> 00:19:53.857
Here's this cooler on wheels.

00:19:53.857 --> 00:19:55.101
It's going to drive around in circles.

00:19:55.181 --> 00:20:00.444
Maybe find you with a mediocre menu, and I don't know if this is like counterintuitive, but you can also still have both.

00:20:00.444 --> 00:20:07.279
But I think you know at that point, just have a beverage car or like you know, whatever system you have, but maybe just make it more streamlined.

00:20:07.279 --> 00:20:11.476
Like it's just, you know, a light beer, a high.

00:20:11.476 --> 00:20:20.578
Like you know it's like a very minimal, but it's like so you know if you're going to go, you know you're not stopping and here's everything, we have it's, you know we have Tito's, we have Jack.

00:20:20.578 --> 00:20:23.886
You know it's just like the basic, like a couple beers, water.

00:20:24.896 --> 00:20:25.759
So yeah, for sure.

00:20:25.759 --> 00:20:33.980
Look, they can use our platform as their own independent POS, like on the Bev cart, and they can just basically order directly from the Bev cart and never even touch the clubhouse.

00:20:33.980 --> 00:20:37.336
The Bev cart just knows exactly where they're at and that depends on the course too.

00:20:37.336 --> 00:20:39.282
If you're like a mountain course, that's going to be really tricky.

00:20:39.282 --> 00:20:45.238
But you know, I would say 90, 95% of courses could definitely operate that way as well, and some definitely do.

00:20:45.238 --> 00:20:48.753
The majority of our partners actually don't use Bev carts at all.

00:20:48.753 --> 00:20:52.083
They just use a standard golf cart and they just run from A to B all day.

00:20:52.083 --> 00:20:54.857
They just run orders right out to the members and they can.

00:20:54.857 --> 00:20:57.846
They can run five, 10 orders out of the time if they really need to.

00:20:57.846 --> 00:21:00.183
So you know our, you know they'll.

00:21:00.344 --> 00:21:04.300
Basically how it works is it's just like Uber Eats or DoorDash for clubs, right?

00:21:04.300 --> 00:21:08.178
So golfer scans the QR code, they download the app, takes two seconds.

00:21:08.178 --> 00:21:16.175
Then they instantly see the menu, what's available on that course, and even if they're bouncing around from course to course, they can still do the same thing and you know.

00:21:16.175 --> 00:21:16.958
So they place their order.

00:21:16.958 --> 00:21:27.521
If it's a semi private club or a daily fee course, they can pay right in the app with, you know, visa, mastercard, apple Pay, all that good stuff and then it shares their live location.

00:21:27.561 --> 00:21:37.537
So, as they continue moving about, you know somebody on outside services, or or you know their order runner just grabs that order from the restaurant and just shoots it right out to that member or that golfer and drops it right off.

00:21:37.537 --> 00:21:48.137
So it's a completely frictionless, painless experience you know all those pain points that we discussed before like out the window, and you know this is a big revenue boost for these clubs too.

00:21:48.137 --> 00:21:58.801
They're really seeing a nice healthy spike, some of them upwards, of 30, 40% for on-course sales, and you know they can use this a number of ways, whether it's just on-course delivery or just order ahead.

00:21:58.801 --> 00:22:05.406
So golfers can grab and go at the turn, you know, or, like we mentioned, before lunch or dinner to go as well for the family.

00:22:05.406 --> 00:22:13.865
So there's a few different ways that they're able to kind of optimize the technology to boost their own revenues while offering game changing experiences at the same time.

00:22:14.215 --> 00:22:15.459
And then mileage drops.

00:22:15.459 --> 00:22:16.602
So I'm just going through all this.

00:22:16.602 --> 00:22:25.767
So if you from Bev Cart to Club Grubb, half the mileage you go from 35 to 45 to 15 to 20.

00:22:27.134 --> 00:22:30.444
So the average Bev Cart goes about 35 to 40 miles per day.

00:22:30.444 --> 00:22:33.477
It's about six or seven loops through the course.

00:22:33.477 --> 00:22:38.799
So when we were talking about that kind of reverse driving, you know throughout the day that drives about six.

00:22:38.799 --> 00:22:42.358
You know it's usually about six miles or so, six and change it depends on the course.

00:22:42.358 --> 00:22:50.295
So they drive, you know, on average just a 40 miles per day just driving this cooler on wheels through the course.

00:22:51.058 --> 00:22:54.959
And with Club Grubb you don't need to drive around and mostly you're only driving out there when you have a purpose.

00:22:54.959 --> 00:23:03.796
And you know, and because you can juggle multiple orders at once, you can serve several members or several groups at the same time on one loop through there.

00:23:03.796 --> 00:23:14.063
So you know the mileage produces significantly and less distraction and you know, obviously a little greener too and more cost.

00:23:14.063 --> 00:23:16.154
You know cost efficient as well.

00:23:16.154 --> 00:23:17.378
I mean Bev carts aren't really cheap either.

00:23:17.378 --> 00:23:18.303
You know I don't think the.

00:23:18.303 --> 00:23:21.567
You know the companies that manufacture make a ton on them anyway.

00:23:21.567 --> 00:23:29.019
But you know it's kind of been the only solution we've had in the last 50 years to adequately serve members or golfers on the course.

00:23:29.019 --> 00:23:39.097
So when you're operating more efficiently and able to know where your golfers are and shoot right to the people that need something, then that saves a lot of useless driving for sure.

00:23:39.097 --> 00:23:40.846
This is crazy.

00:23:42.210 --> 00:23:42.570
That's wild.

00:23:42.570 --> 00:23:57.097
And just to start wrapping things up, how you know, I love technology, I love softwares, I love all that stuff and I know onboarding new softwares, new things, is always the absolute worst.

00:23:57.097 --> 00:24:05.105
I can't tell you how many hours I spend on YouTube learning new, different softwares, like, okay, let me go see how to incorporate these two things.

00:24:05.105 --> 00:24:12.016
What's the onboarding and startup time for ClubGrupp?

00:24:12.016 --> 00:24:14.700
What's the yeah?

00:24:16.204 --> 00:24:17.327
Yeah, that's a great question.

00:24:17.327 --> 00:24:20.096
This is something clubs can innovate and do today.

00:24:20.096 --> 00:24:22.730
This isn't something that takes months or takes weeks.

00:24:22.730 --> 00:24:28.374
Most of our club partners are up and running in 30 minutes 60 minutes max with a full menu.

00:24:28.374 --> 00:24:31.204
We have an online portal where they basically log in.

00:24:31.204 --> 00:24:33.430
They click a couple of popular menu options.

00:24:33.430 --> 00:24:44.499
They can upload all of those as well all of their own with images, or they can use stock images as well and, honestly, it's usually under an hour and they're up and running ready to accept their first mobile order.

00:24:44.499 --> 00:24:46.406
So this is something they can do today.

00:24:46.406 --> 00:24:52.352
We also assist with promoting it to their membership as well, through email signage, qr codes, whatever they need.

00:24:52.352 --> 00:25:02.307
We're experts in this space, so we know exactly what they need, how we can support them to really just hit the ground running from day one and be, in the 21st century, ready to go.

00:25:02.809 --> 00:25:05.317
And what's the conversion rate?

00:25:05.317 --> 00:25:07.324
Like so, how many members use it?

00:25:07.324 --> 00:25:14.826
What you know for the people who download the app, like how many people actually use it and order things in.

00:25:15.247 --> 00:25:16.369
Yeah, that's a great question.

00:25:16.369 --> 00:25:22.451
I mean, members love our app, our in-app conversion rates about 70% 71%.

00:25:22.451 --> 00:25:27.852
So if we get this app on your member's phone, they're going to use it and it's just that easy to use it.

00:25:27.852 --> 00:25:32.310
All they really do is put in their phone number, their name and their member ID so you know who to bill.

00:25:32.310 --> 00:25:34.640
That's really all they need to do.

00:25:34.640 --> 00:25:39.633
From there they're automatically connected to your menu and it's just so easy to use.

00:25:39.673 --> 00:25:44.193
At that point, all of the categories the kitchen, you know, the bar items are there.

00:25:44.193 --> 00:25:45.961
The food menu items are there.

00:25:45.961 --> 00:25:46.484
They click that.

00:25:46.484 --> 00:25:50.101
They click on the customization, or what we call modifiers.

00:25:50.101 --> 00:25:53.935
So you know if you want your burger medium rare or whatever, or a different type of cheese.

00:25:53.935 --> 00:26:00.585
You know clubs have that ability to offer all of those customizations in-app, so they don't need to sit on a phone and take all these orders.

00:26:00.585 --> 00:26:02.334
Do you want that with cheese?

00:26:02.334 --> 00:26:02.896
Without cheese?

00:26:02.896 --> 00:26:04.103
Which one do you want All that stuff?

00:26:04.103 --> 00:26:06.758
It happens in real time and it saves their favorites too.

00:26:06.758 --> 00:26:12.464
So when it's time to reorder, they just tap a few buttons and they can order that exact same menu item with those customizations the way they like it.

00:26:14.932 --> 00:26:28.307
So and then my head goes because, you know, when we were talking earlier I think it was off the interview just there's like 30, 40% revenue increase is, you know, probably some of that revenue comes from.

00:26:28.307 --> 00:26:31.355
I'm just spitballing and we didn't talk about this before, so I don't know.

00:26:31.355 --> 00:26:36.576
You know the extras, like, oh, would you want, you know, double meat?

00:26:36.576 --> 00:26:54.506
Or you know, I'm sure, if the clubs who do that, you know, who charge extra for, like you know, after so many, you know pickle, you know after so many at the charge more, hey, instead of just having your standard $15 order, now there's an extra side of fries, you know chips, and you know extra bacon, you know.

00:26:54.506 --> 00:26:58.355
So now it's at 18 bucks or 20 bucks compared to you know.

00:26:58.355 --> 00:27:00.199
So you just jumped 30%.

00:27:01.385 --> 00:27:04.421
Yeah, there's upsells, and not only in the food items but beverages too.

00:27:04.421 --> 00:27:08.301
You know, for the premium cocktails or if you know if you like a particular brand of spirit.

00:27:08.301 --> 00:27:18.970
You know you're great I'm a great goose guy when it comes to vodka, so you know there's all of those opportunities to kind of upsell within the technology as well, and that's where those ticket averages really soar and profits soar as well.

00:27:18.970 --> 00:27:23.443
This doesn't need to be a subsidized space anymore at clubs.

00:27:23.443 --> 00:27:29.845
This can be a revenue generator and you know, I guarantee it, you'll definitely make, you'll make your money back.

00:27:29.845 --> 00:27:37.792
And then some, like I said, some of our partners are making like 10x on what they, on what our platform actually costs them, really, yeah.

00:27:38.535 --> 00:27:49.900
And as we wrap things up here, when we were talking the first time you know we were talking about the app I was like, hey, let's come on, let's do something fun, just about cool stats, about, on course, deliveries.

00:27:49.900 --> 00:28:00.487
So that's just where some of like this fun stuff came from, and to me, I would hope clubs can then go, you know, if they have some sort of similar service or like they use their own sort of things, hey, it'd be neat just to compare.

00:28:00.487 --> 00:28:07.590
But you just made a killer offer and that was my thing for you also is hey, if you're, if we're going to come on and do something neat.

00:28:07.590 --> 00:28:12.968
You got to give the listeners something amazing and you went out of your way.

00:28:12.968 --> 00:28:16.074
This is an amazing offer.

00:28:16.074 --> 00:28:21.071
If anybody's interested in Club Grub, why don't you tell them the offer?

00:28:22.295 --> 00:28:22.957
Yeah, definitely.

00:28:22.957 --> 00:28:25.203
So we'll take $500 off your first year.

00:28:25.203 --> 00:28:29.084
I'm going to waive any of the activation fees and we're going to give you a free iPad as well.

00:28:29.084 --> 00:28:33.704
That way you can get set up and hit in the ground running like today, not tomorrow, not the next day.

00:28:33.704 --> 00:28:40.213
You can be ready today, ready to innovate and deliver some game changing experiences for your members and adapt to the next generation.

00:28:40.213 --> 00:28:43.428
That's right on our doorstep, that's bonkers, that's so good.

00:28:43.568 --> 00:28:44.152
Thank you so much.

00:28:45.257 --> 00:28:45.839
You're very welcome.

00:28:45.839 --> 00:28:46.423
Thanks for having me.

00:28:46.423 --> 00:28:47.226
I really appreciate it, Danny.

00:28:47.346 --> 00:28:49.752
And you're based out of the New York City area.

00:28:49.752 --> 00:28:55.188
So NYC, that's it, we're yeah we're just not exactly.

00:28:55.269 --> 00:28:56.834
I'm in White Plains, here in Westchester.

00:28:56.834 --> 00:29:04.138
We cover a lot of our portfolios up here in the Northeast, but we're also expanding down to Florida and even to Ireland pretty soon too.

00:29:04.138 --> 00:29:05.828
So some really exciting times.

00:29:05.828 --> 00:29:10.689
We're fast growing and we're just ready to help clubs and do some really cool stuff in this space.

00:29:10.689 --> 00:29:17.990
It's long overdue, but we're ready to help clubs innovate and better serve their members and get more profitable at the same time.

00:29:18.551 --> 00:29:18.992
Cool beans.

00:29:18.992 --> 00:29:25.753
So if anybody's interested, head on over to clubgrubcom, reach out to spend Clubgrubappcom.

00:29:25.753 --> 00:29:29.928
Yeah, I just wanted to say that again yeah, go for it.

00:29:29.928 --> 00:29:34.083
So if anyone's interested they could head head what.

00:29:34.083 --> 00:29:41.159
Head on over to clubgrubappcom Mention Private Club Radio and they get that Bartledo of an offer.

00:29:42.826 --> 00:29:43.730
That's exactly correct.

00:29:43.730 --> 00:29:45.901
I look forward to helping your listeners.

00:29:45.901 --> 00:29:46.343
That's great.

00:29:46.343 --> 00:29:47.326
You have a great show here.

00:29:47.326 --> 00:29:48.410
Appreciate you coming on sir.

00:29:48.410 --> 00:29:50.455
All right, thanks, danny.

00:29:52.162 --> 00:29:53.865
Hope you all enjoyed that episode.

00:29:53.865 --> 00:30:16.127
If you did, make sure you like, make sure you like, subscribe, give a rating, a review, and if you're interested in that killer offer, head on over to clubgrubappcom, reach out to Spencer Mention, private Club Radio and you can get your $500 off, free activation and a free iPad.

00:30:16.127 --> 00:30:21.494
Catch y'all on Liberty Flop, blipp, blop, bananamis, ba ba la ba.