WEBVTT
00:00:00.762 --> 00:00:02.888
Hey everyone, welcome back to Private Club Radio.
00:00:02.888 --> 00:00:08.160
This is part two of our member vetting lies and misrepresentations episode.
00:00:08.160 --> 00:00:11.849
If you haven't listened to part one, make sure you go listen to part one.
00:00:11.849 --> 00:00:16.681
As we move into part two, we're going to talk a little bit more about the technological side.
00:00:16.681 --> 00:00:25.306
The technology side of all of the background and investigations from facial recognition and a whole bunch of other things.
00:00:25.306 --> 00:00:26.545
It is absolutely wild.
00:00:26.545 --> 00:00:32.628
So welcome to part two with my man, paul Dank, from Kenneth's member vetting.
00:00:33.840 --> 00:00:39.844
You know one of my favorite analogies when it comes to comparing the fact checking and looking for lies and misrepresentation.
00:00:39.844 --> 00:00:40.929
Think of college.
00:00:40.929 --> 00:00:46.308
Think of what inbound college students go through from testing.
00:00:46.308 --> 00:00:59.950
You know the writing, I mean the letters of recommendation, the application itself, all for the privilege of paying them 60,000 a year for your undergrad right.
00:00:59.950 --> 00:01:05.391
But think of the scrutiny and do universities even have a pause about saying no?
00:01:05.391 --> 00:01:08.426
They say no and you don't get to know why either.
00:01:08.426 --> 00:01:10.609
And they're allowed to.
00:01:10.609 --> 00:01:14.530
They're allowed to tell you no within that system.
00:01:14.739 --> 00:01:15.442
Look at Greek life.
00:01:15.442 --> 00:01:22.793
What is more representative of what clubs are than those clubs?
00:01:22.793 --> 00:01:28.221
They will literally bring people in and say that guy had a weird shirt and he's not getting it.
00:01:28.221 --> 00:01:32.471
Or that person made a comment that he likes kittens, he's out.
00:01:32.471 --> 00:01:39.965
I mean, you know, that's that's really where you see people using whatever criteria you want to fit into the culture.
00:01:39.965 --> 00:01:46.584
So clubs can obviously adult country clubs and golf club can be much more professional in their approach to it.
00:01:46.719 --> 00:01:50.742
But again, you're you're looking at those things and saying do they impact whether or you fit?
00:01:50.742 --> 00:01:54.628
And the worst one is are you a threat, are you a problem?
00:01:54.628 --> 00:01:57.108
Is it, is it representative of something bigger?
00:01:57.108 --> 00:02:08.746
Do you have real behavioral issues that are toxic, and not just in social ways, you know, is this going to be somebody who's going to end up in some kind of tragedy and the club could potentially be woven into it?
00:02:08.746 --> 00:02:11.887
There is no member that's worth that zero.
00:02:11.887 --> 00:02:18.812
You know, I belong to a club and when it's a big city club it's a fantastic club.
00:02:18.812 --> 00:02:22.931
But every once in a while we'll have a member that'll be in the news for something really, really bad.
00:02:22.931 --> 00:02:27.950
You just hope it doesn't reflect in the club and vetting would help.
00:02:27.950 --> 00:02:29.061
Voting would help.
00:02:29.061 --> 00:02:33.032
If there's anything predictive in that background, just say no, move on.
00:02:33.032 --> 00:02:36.741
There's lots of people who want to be in clubs, so there must there.
00:02:36.882 --> 00:02:38.967
There's this pressure to.
00:02:38.967 --> 00:02:41.352
I can see what I can under.
00:02:41.352 --> 00:02:42.742
I shouldn't say that.
00:02:42.742 --> 00:02:48.050
I can see why people would do this because of that pressure.
00:02:48.050 --> 00:02:50.040
They are so nervous of that, is it?
00:02:50.040 --> 00:02:52.943
They're nervous of that rejection, like what do you think?
00:02:54.599 --> 00:02:55.985
Why they would misrepresent themselves.
00:02:55.985 --> 00:02:57.847
Yeah, yeah, because they some.
00:02:57.847 --> 00:03:02.186
For some reason, they have an idea of what the club is really about and they don't think that they meet that.
00:03:02.186 --> 00:03:05.408
So they're going, they're going to create that to get in.
00:03:05.408 --> 00:03:08.788
I understand what it's like to to climb the ladder.
00:03:08.788 --> 00:03:10.683
I believe it or not.
00:03:10.683 --> 00:03:14.611
I was a young guy trying to figure it out at one point and I wanted to be impressive.
00:03:14.919 --> 00:03:21.653
I wanted to look as good as I can be, as polished and seasoned as I could when I wasn't seasoned or polished, and we want to do that.
00:03:21.653 --> 00:03:24.288
There's a fine line between doing things like that.
00:03:24.288 --> 00:03:31.862
You had a responsibility or two that maybe you only did that once, that one day, when Joe, your supervisor, wasn't in.
00:03:31.862 --> 00:03:33.266
But you had that responsibility.
00:03:33.266 --> 00:03:35.322
Your resume right I regularly.
00:03:35.322 --> 00:03:37.087
No, you didn't regularly do it.
00:03:37.800 --> 00:03:43.425
I think we could all probably look past that and something like that's never, in my opinion, going to be an issue for a club.
00:03:43.425 --> 00:03:51.687
It's when those misrepresentations or outright lies are big and meaningful and you have to stop and say why would someone do this?
00:03:51.687 --> 00:04:07.985
The ludicrous one and this person was very this person from San Diego was in the Navy and had to say was a Navy SEAL and had to make a deal about saying I will be retired SEAL officer and he was not a SEAL.
00:04:07.985 --> 00:04:09.525
Oh, never, ever.
00:04:09.525 --> 00:04:16.728
He was in the Navy and he was an officer, but he had to knew the Navy seal.
00:04:16.728 --> 00:04:17.790
That's right.
00:04:17.790 --> 00:04:25.005
My point is, and I remember talking to the membership director about it and she said you know what's the point here?
00:04:25.005 --> 00:04:28.670
And I said I have no idea why you wouldn't take someone who was a naval officer.
00:04:28.670 --> 00:04:34.060
By the way, he's a consultant, you know he's got a probably you know high six figure income.
00:04:34.060 --> 00:04:36.384
You can find him all over the place.
00:04:36.384 --> 00:04:38.543
He's spoken on panels.
00:04:38.543 --> 00:04:40.927
His professional life is out there, but he's not a seal.
00:04:42.029 --> 00:04:48.589
So I don't, david Goggins, he just couldn't make the cut.
00:04:48.870 --> 00:04:51.839
No, yeah, I don't think you want to accuse Goggins of that.
00:04:51.839 --> 00:04:53.144
He'll physically run to your house.
00:04:55.721 --> 00:05:00.329
So that sounds like I wouldn't say that that's more than a red.
00:05:00.329 --> 00:05:05.827
That is the red flag, but are there, like what would you consider?
00:05:05.827 --> 00:05:16.490
Smaller flags that you know, you find or that have become common and you've put the pieces together throughout your own research and stuff in just years of doing this?
00:05:16.490 --> 00:05:16.971
Oh boy.
00:05:17.779 --> 00:05:25.264
So probably the most common is your occupation or your title or your business ownership, what your businesses are about.
00:05:25.264 --> 00:05:29.869
After that, it's probably like professional achievements and things like that.
00:05:29.869 --> 00:05:31.685
So you know, I said I won an award.
00:05:31.685 --> 00:05:33.541
We've in understand.
00:05:33.541 --> 00:05:37.427
We see a lot of these cases, not just for clubs.
00:05:37.427 --> 00:05:55.050
My agency represents a lot of investors, whether it's private equity groups or hedge funds, who are family offices who want to do business deals, and they will ask us to vet the people because they want to know about character people they're going to invest with or buy or and have a relationship with.
00:05:55.050 --> 00:06:04.262
And so we do a lot of these and you'll see the professional achievements and I'll never forget we had one person who, on LinkedIn, had like a half a page of professional achievements and all of these things.
00:06:04.262 --> 00:06:12.252
My staff came back and said this guy has won all of these, except that none of them exist.
00:06:12.252 --> 00:06:15.704
None of them exist, they're fabricated.
00:06:15.704 --> 00:06:17.564
So what are you doing?
00:06:17.564 --> 00:06:18.026
Now?
00:06:18.026 --> 00:06:23.045
He's got bigger problems because he's telling everybody in the whole world about this as opposed to just the club that he didn't get into.
00:06:24.060 --> 00:06:29.803
So you see, those other prior club membership is something that you know when you're a transplant from somewhere else.
00:06:29.803 --> 00:06:32.771
If you think that that gives you an angle right?
00:06:32.771 --> 00:06:33.281
Oh, I was.
00:06:33.281 --> 00:06:39.132
You know, I was at this club and now I know some of the clubs like to check that on their own.
00:06:39.132 --> 00:06:40.545
They do that, that phone call.
00:06:40.545 --> 00:06:42.827
I think they should be very careful about the phone call.
00:06:42.899 --> 00:06:58.543
And I think if you receive a phone call from someone who says I'm a manager at another club and you're probing for information unless it's a resounding, we love this person and support him and we're super happy with him I don't think you should say anything.
00:06:58.543 --> 00:07:00.348
And a phone call without a release?
00:07:00.348 --> 00:07:02.144
They're asking questions.
00:07:02.144 --> 00:07:07.783
Those people are putting themselves in harm's way if they misrepresent that person or that relationship.
00:07:07.783 --> 00:07:09.600
It opens up.
00:07:09.600 --> 00:07:11.625
It opens up a door that you don't have.
00:07:11.625 --> 00:07:20.569
If you have an outsourced uh, betting fact provider like us, we do that, but we do it with a release so that nobody can get in trouble.
00:07:20.569 --> 00:07:21.851
Here's the other thing.
00:07:21.851 --> 00:07:22.581
It's a.
00:07:22.581 --> 00:07:30.430
It's a very telling moment when my clients slide the release over to the applicant and say can you just sign this so we can verify your prior club membership?
00:07:30.430 --> 00:07:32.947
And then they say I think I left my pen in the car.
00:07:33.959 --> 00:07:35.326
I left my ID in the car.
00:07:35.326 --> 00:07:37.446
Uh, I cannot purchase this alcohol.
00:07:37.446 --> 00:07:38.288
No, oh my God.
00:07:39.459 --> 00:07:40.264
That's yeah, when that comes over.
00:07:40.264 --> 00:07:48.350
And when that comes over in the packet, then you tend to say you know, I'm not, I'm not Whoops, Whoops Shouldn't have said that.
00:07:48.350 --> 00:07:53.024
So, but again, do you want that member, Do you want that guy?
00:07:53.485 --> 00:07:59.730
No, besides what you do, are there any other like legal ramifications that?
00:08:00.732 --> 00:08:01.353
could come up.
00:08:01.353 --> 00:08:12.607
No, this is, this is when clubs are home gaming and, and that's that's something where you're asking somebody else to give their opinion and that opinion can have a consequence toward whether that person gets internet.
00:08:12.607 --> 00:08:29.824
If that person doesn't appreciate that opinion, um, and and you you potentially say, well, you know, or someone finds out, you know, people talk, maybe somebody the other club tells somebody who lets that applicant know they called and billed our GM, said really bad stuff about you.
00:08:29.824 --> 00:08:31.322
I.
00:08:31.322 --> 00:08:32.083
Is it remote?
00:08:32.083 --> 00:08:33.567
Yep, could it happen?
00:08:33.567 --> 00:08:36.644
Yep, and when it does, what?
00:08:36.644 --> 00:08:37.807
Why take that risk?
00:08:37.807 --> 00:08:38.970
Why take that risk?
00:08:38.970 --> 00:08:41.346
It's there's no reason to take that risk.
00:08:42.321 --> 00:08:49.750
Now, listen, I think if you can verify that somebody was a successful member of the club, I think it is very, very telling of whether they're going to be successful at your club.
00:08:49.750 --> 00:08:55.947
If you've been in a club, you get the game, you understand how clubs function and you want to be in that environment again.
00:08:55.947 --> 00:09:00.109
I think that's a great sign for clubs, that prior club membership.
00:09:00.109 --> 00:09:05.206
But if it's a lie, it's not such a great sign, it's, it's a super bad sign.
00:09:05.206 --> 00:09:09.092
At that point, if I were in a membership committee, that would be a hard no for me.
00:09:12.182 --> 00:09:12.923
Do clubs?
00:09:12.923 --> 00:09:18.232
Can clubs do this once they for their existing members?
00:09:18.232 --> 00:09:19.500
Could they, should they?
00:09:19.500 --> 00:09:25.092
And what happens if you can, if they do like what happens if they find stuff out?
00:09:25.759 --> 00:09:36.355
Yeah, I can't imagine that there would be a purge at a club where they want to look for that information.
00:09:36.355 --> 00:09:40.049
No, I think once you're in, there's a standard that's set at the time that you join.
00:09:40.049 --> 00:09:44.049
I was grandfathered in before they started doing common sense stuff like using facts.
00:09:44.049 --> 00:09:50.184
That's the only reason that I would get into a club anywhere is if there were no facts checking and vetting being done.
00:09:50.184 --> 00:09:58.470
So I would imagine that it would cause a real problem to have to say to somebody hey, you know, you've been here for eight years, danny, but it's time for you to go, amigo.
00:09:59.480 --> 00:10:03.710
We found out, you actually have an associate's degree and not a bachelor's.
00:10:03.710 --> 00:10:10.750
Are there certain industries that people tend to misrepresent themselves more than others?
00:10:11.131 --> 00:10:11.312
Sure.
00:10:11.312 --> 00:10:18.288
So professional services people I mentioned them earlier they all have documents from the state that say who they are.
00:10:18.288 --> 00:10:20.364
So if you're a lawyer, you have a bar card.
00:10:20.364 --> 00:10:23.009
It's confirmed that you are.
00:10:23.009 --> 00:10:24.633
That a CPA is the same way.
00:10:24.633 --> 00:10:27.908
I'm a professional investigator I have a license.
00:10:27.908 --> 00:10:28.630
It came somewhere.
00:10:28.860 --> 00:10:33.446
So those are the easiest to verify and those people tend not.
00:10:33.446 --> 00:10:40.769
If you're going to misrepresent yourself, you're not probably going to say well, I'm a doctor, because somebody can check very easily and word gets out.
00:10:40.769 --> 00:10:53.830
After that you get people that tend to work for big companies and are in established roles, so much so that their company is broadcasting information about.
00:10:53.830 --> 00:11:12.009
So if you work at let's pick a random company Exxon If you work and you're an executive at Exxon and you've spoken at conferences and there's pictures of you at Ribbon Cuttings and there's blog posts about you and what your team did, it's pretty safe to say that you work at Exxon and you're an executive.
00:11:12.009 --> 00:11:15.288
So you don't see a lot of people imitating that.
00:11:15.980 --> 00:11:20.188
When you get into the entrepreneurial zone, that's when it gets really, really weird.
00:11:20.188 --> 00:11:22.092
What does somebody do?
00:11:22.092 --> 00:11:29.671
And it's an unorthodox kind of job, or they're overly vague because the club doesn't check.
00:11:29.671 --> 00:11:31.243
I mean, one of my favorites was.
00:11:31.243 --> 00:11:38.937
One of my favorites came from us doing the background and as soon as we got started we didn't think about what we were looking at.
00:11:38.937 --> 00:11:43.630
But then we started to look at the wife and the wife was somebody who did not sit in country club mode at all.
00:11:43.630 --> 00:11:48.668
She was all country girl and pretty and pretty raunchy.
00:11:49.190 --> 00:11:51.114
I'm going to say, and yeah.
00:11:51.114 --> 00:12:08.928
And then we looked into dad and so dad indicated to the club that he was in the transportation space and he is, but he's a repo man and he's got a couple of guys who do repos for him and I don't think he was going to fit the club culture.
00:12:08.928 --> 00:12:14.363
Now he was a successful repo man and he had enough money and he had an interest and somebody nominated him.
00:12:14.363 --> 00:12:18.448
But yeah, they were definitely going to be the outliers at the club.
00:12:18.448 --> 00:12:22.288
So again, he tried to contain that information.
00:12:22.288 --> 00:12:23.605
I'm in transportation.
00:12:23.605 --> 00:12:28.568
He wore a tie when he showed up at the club and left it at.
00:12:28.568 --> 00:12:31.293
You know I work in transportation logistics.
00:12:31.293 --> 00:12:37.567
Yeah, the logistics are finding the card to take him in the middle of the night and, you know, hoping that the owner doesn't shoot you in the process.
00:12:38.759 --> 00:12:41.488
Now did he wear his bulletproof vest to the fit.
00:12:42.659 --> 00:12:46.528
I think there was so much machismo that he didn't need one.
00:12:46.528 --> 00:12:48.572
So got you Gotcha.
00:12:48.572 --> 00:12:53.370
So the wife would jump out of the truck and distract the homeowner and then they would take off.
00:12:53.370 --> 00:12:57.929
But but again, I think that I think that they were all very shocked at the club.
00:12:57.929 --> 00:13:02.129
You know, while you know came seems genuinely interested.
00:13:02.129 --> 00:13:04.591
I just think he would have been a horrible fit, and they thought so too.
00:13:08.043 --> 00:13:08.244
What.
00:13:08.244 --> 00:13:16.666
That's gotta be a little difficult, though, if for the person recommending right, so like if I, I endorse somebody, how do you tell a member?
00:13:16.666 --> 00:13:22.147
Or do members get upset if their friends aren't allowed in?
00:13:22.147 --> 00:13:23.625
Like, how do you, how do you handle that?
00:13:23.625 --> 00:13:24.488
What's the best ways?
00:13:24.919 --> 00:13:39.347
So I think the clubs have to take the high road and say we have a process and we go through that process on every applicant and we reserve the right to say no and don't stop being friends with them and it's just not the right fit right now for us.
00:13:39.347 --> 00:13:42.265
There is no obligation to go deeper.
00:13:42.265 --> 00:13:58.826
Other clubs and I won't say there's a small number of them, many clubs just say that the board hasn't had an opportunity to review the application and it's not on the schedule for a while, and people get the hint they have the right to do that as well.
00:13:58.826 --> 00:14:03.792
So yeah, but is there going to be potentially hurt feelings?
00:14:03.792 --> 00:14:07.249
Sure, but what's better to let someone in that doesn't sit and remember something?
00:14:08.299 --> 00:14:15.969
Members nominate others for membership for a wide variety of reasons, and it's not always because I've known you my entire life.
00:14:15.969 --> 00:14:22.827
I'm your doctor, I'm your psychiatrist, I'm your reverend and you know kids have sleepovers.
00:14:22.827 --> 00:14:24.841
I'm Godfather, yours, you mine.
00:14:24.841 --> 00:14:28.489
It's great when you get somebody that recommends someone, that has that closeness.
00:14:28.489 --> 00:14:48.062
Most of the time it isn't that way, and I have a very good friend who sits on the board of a pretty prestigious club and he said to me I cannot tell you the number of times I have people that I don't know but I have encountered through business or socially in a very loose way, who will call me up and say I know you're a member, can you nominate me?
00:14:48.062 --> 00:14:49.047
Would you nominate me?
00:14:49.047 --> 00:14:50.403
Will you please nominate me?
00:14:50.403 --> 00:14:51.864
It's being requested.
00:14:51.864 --> 00:14:54.260
I didn't think to nominate you, for instance.
00:14:54.260 --> 00:15:03.352
I would never nominate you under any circumstances, but you know you might call me and ask and I meant that seriously I would nominate you.
00:15:07.567 --> 00:15:11.355
I just want to find out which club you're a member of and just call me.
00:15:11.355 --> 00:15:14.062
Like Paul said, I'd be a great member.
00:15:14.062 --> 00:15:25.307
I'm going to bring my tow truck, my backhoe, and then I'm going to wear my Daisy Dukes.
00:15:25.307 --> 00:15:29.988
So I'm not wearing a tie, just straight to the Daisy Dukes.
00:15:29.988 --> 00:15:37.471
My head was going how do you know that?
00:15:37.471 --> 00:15:44.770
Fairness, I was kind of going into but I shouldn't really say anything's fair because it's all this information that is out there.
00:15:44.770 --> 00:15:48.971
But how accurate is the information?
00:15:48.971 --> 00:15:53.590
How do you ensure the information that you're giving is the right stuff?
00:15:53.850 --> 00:15:54.010
Sure.
00:15:54.010 --> 00:15:59.384
So a quick piece of information that we provide, we show you the source for it so you can look at it.
00:15:59.384 --> 00:16:22.827
So if somebody were to post something negative about you on Twitter one time, maybe it's a comment that's inappropriate and shouldn't be there, maybe it's unfair, maybe it's fair, who knows but somebody is going to give one tweet one time about someone like you who's in the entertainment industry, and I don't think that that would matter at all.
00:16:22.827 --> 00:16:28.583
So you get to see the con, you get to look at the context of the information as well as the information.
00:16:28.583 --> 00:16:40.947
So you know, I think we talked about a long time ago with the I'm sorry in our last podcast about the criminal records, and with somebody who had a misdemeanor conviction and claimed it was for noise at a party.
00:16:40.947 --> 00:16:47.331
But when you really drill down into it, that's what he ended up getting convicted of.
00:16:47.331 --> 00:16:50.826
So he pled out to disturbing the peace.
00:16:50.826 --> 00:17:01.206
But there were seven different things that happened and the call for the police to come to his house was because he was holding a woman by the hair on his front lawn.
00:17:01.206 --> 00:17:11.531
It wouldn't let her leave Right, and it degraded I mean the situation just completely digressed into spitting and he had to be tased.
00:17:12.500 --> 00:17:13.644
But here's the reality.
00:17:13.644 --> 00:17:15.786
What do wealthy people do when they get in trouble?
00:17:15.786 --> 00:17:22.711
They muster all the troops and they get great lawyers and they work out deals.
00:17:22.711 --> 00:17:25.263
That's part of the game.
00:17:25.263 --> 00:17:29.698
So when you see conviction for this misdemeanor offense, that he's explained away.
00:17:29.698 --> 00:17:33.569
I had a party and got too loud and the cops decided not to give you a break.
00:17:33.569 --> 00:17:34.983
It was really tragic.
00:17:34.983 --> 00:17:38.044
But in reality that's his character.
00:17:38.044 --> 00:17:47.328
When he's way too tuned up and he's unhappy, I would say, if you're an adult and you're at that point, why would you risk having that person in the club?
00:17:47.328 --> 00:17:54.444
How could they possibly make enough enhancements to offset the risk that we're going to have one of those kind of episodes?
00:17:54.444 --> 00:18:00.223
You know, I'm sure clubs walk around regularly and say that's the hothead and the one that everybody has to watch.
00:18:00.223 --> 00:18:02.527
That's the guy that people don't want to be around.
00:18:02.527 --> 00:18:08.267
That's the woman who's you don't want to be friends with her because it's going to turn bad and definitely don't make her angry.
00:18:08.267 --> 00:18:11.846
I think that that's normal, you know.
00:18:12.961 --> 00:18:15.807
Don't wear a hairpiece or your wig to the club.
00:18:15.807 --> 00:18:18.373
That's right, You're going to get taken.
00:18:18.373 --> 00:18:20.299
Yep, the wigs always suffer.
00:18:20.299 --> 00:18:24.387
Has it gotten easier, harder in, you know?
00:18:24.387 --> 00:18:26.451
Now we're in 2023, going to be 24.
00:18:26.451 --> 00:18:30.162
We're very digital now, so I'm assuming it.
00:18:30.162 --> 00:18:32.440
Maybe it has been easier, but harder I'm.
00:18:32.440 --> 00:18:33.083
You know how.
00:18:33.083 --> 00:18:34.528
How's the playing field been?
00:18:35.039 --> 00:18:38.788
So actually, technology has been good to us in a really weird way.
00:18:38.788 --> 00:18:44.932
So the unfortunate thing is the conflict in Russia and the Ukraine is going on.
00:18:44.932 --> 00:18:55.641
But one thing that I've noticed is, if you follow it at all especially on social media like like Twitter or X I guess is what I should be calling it If you follow it.
00:18:55.641 --> 00:19:20.809
There's a community of people out there that do nothing but find information about what the Russian army is doing, and it's called open source or OSINT, and OSINT means you look up and you find a post that was put out there by a Russian soldier, but you're able to break it down and figure out where that soldier is, and then you're able to use other believe it or not public information within a place like Russia to find out what unit the person fights for.
00:19:20.809 --> 00:19:26.223
And then you can find, maybe colleagues of that person's on their social media who are also in their unit.
00:19:26.223 --> 00:19:36.707
And then you can say, ah, the 104th mechanized brigade is at this location right now and they're getting their butts whooped and they post this stuff constantly.
00:19:36.707 --> 00:19:50.231
Well, this community of people who comes from OSINT have been developing tools, and they're not the kind of tools you can buy someplace, so they literally find ways to find more information think of them as hacks and they publish those.
00:19:50.231 --> 00:20:05.692
Not only that, there's a huge community within law enforcement that looks for any evidence that they can track through these traces using open source, meaning it's completely public and available but I can take this information, this data, and turn it into information.
00:20:05.692 --> 00:20:08.647
That's exactly what Kennis does on members.
00:20:08.647 --> 00:20:27.887
So I'll give you a great, great tool that we have now that works with almost without a flaw I'm going to say this facial recognition, so I can take any photograph of you and I can look for any other photograph, untagged or not, of you, and it's good enough to almost always give me the exact match.
00:20:27.887 --> 00:20:45.705
My investigations manager is a fantastic guy and he tested it out for himself on himself and he found pictures that were posted both at his kid's school and at his church, that he had no idea he was in those pictures, and in some of them he's in the background and barely visible, and in some he's with a group of people.
00:20:45.705 --> 00:20:48.583
And he said you know, I didn't even remember that, but it was four years ago.