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Hey everyone, welcome to Private Club Radio, where we go over any and all things Private Club related Country Clubs, yacht Club, golf Club, city Clubs, athletic Club you name it all the clubs.
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In this episode I'm chatting with my good friend, ben Lorenzen from over at Champions Run and we go over trends for 24.
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This has been my, my trend, my for these upcoming episodes is hey, what is the forecast looking at for 24?
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What are you thinking about?
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What are you doing?
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So a lot of the people in conversations I've been having is hey, what's going on?
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What are your plans for 2024?
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So we discussed innovative club events, creative planning for unforgettable member experiences, this one.
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We talk about some things that they did really well last year, how, how they're trying to bring it to the next level this year.
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They did a floor is lava night.
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They kill it with all of their club events, family activities, adult activity, anything and anything fun related at the club, and we even came up with some creative ideas for how to enhance some of their current things.
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So we just have a really fun conversation.
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We go over Ben's creative summit as well, which him and the team put on there, and they just do a fantastic job.
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I went last year.
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It was definitely the one of the highlights of my 23 was going to the creative summit.
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There's just such an energy and he and I talk about it in the in the podcast.
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You can hear about it there.
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But definitely cannot wait for this year.
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It's going to be absolutely fantastic.
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So welcome our friend who's no stranger to the club world, ben Lorenzen.
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All right, so I just thought it'd be fun.
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We're heading towards 24 in 24.
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And you are the expert when it comes to funtivities, anything fun things, club related.
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So, between creative summit, all that jazz, what do you see in terms of clubs and fun and just overall trends for 24 moving into like the year?
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What are we?
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What are we looking at here?
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What types of events?
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Yeah.
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So I think the more unique events we can make kind of the better.
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Right now, I mean, we're all doing the same stuff.
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I think in the club industry it's we just see someone do something and then we try to copy it, and I think our members are trying to look for unique experiences.
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So it's trying to find fun things that are, you know, big right now and trying to bring those into the club and create those unique experiences for the members.
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So we're in the process of doing our 2024 events calendar, which is going to be coming out in about a week.
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It's crazy, the members want it early and earlier every year.
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So now it's like God, january 1st we have to have the events calendar.
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So it's challenging getting all the you know, junior sports and all that stuff kind of dialed in.
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But I think the big ones that we're really excited for is our floor, is lava night that's kind of our big one.
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I was just just Huge home run.
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I was at a viewing last night and this came up in conversation.
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I was, I was I forget how it even came up.
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It was about the clubs and just certain things and someone was asking me some questions and you know was talking about how amazing the club industry is and then we was talking about it just came up and then I was like no one of my friends did like a giant version of the floor is lava, like stop it.
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And I pulled it up and shown the video.
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This is the most amazing thing I've ever seen.
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And it's funny because all clubs have pools, most clubs have pools, I should say.
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So it's an.
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It's an event that's easily easily replicable.
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Uh, lighting up the pool, making it look red and just putting a bunch of obstacles where you jump from one, jumped at the other, and and so when we did it last year, it was a huge home run and we did it really late in the season.
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So now we've we've got that one dialed in and that's one that we're just looking at growing, and how can we make it bigger and better?
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Um, so that's kind of the one of our highlights.
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That's that's going to be in the summer.
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I think to our daughter dances or our date nights with the kids, things like that.
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Um, there's going to be the traditions and then it's just how do you find keep doing fun creative, like kid nights?
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Um, dodgeball is always a huge fun one that we love doing.
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Um, and that's how do you put a spin on dodgeball and dodgeball in the dark, is it?
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yeah, neon dodgeball.
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That's.
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How can you take something like a game or activity and then plus it and make it, you know, even crazier and even cooler, where you're not going to get that experience anywhere else.
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And what if you did dodgeball with black light paint and you put on like a onesie and like so you can kind of like throw it and you can see like the splatter and that would be sweet, so that's exactly right, though is like that's going to be an awesome event.
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That one's going to be an outdoor event, obviously, but like dipping your dodgeball in the bucket of paint and then rolling it, you know, at the opponent, and so we just came up with an awesome idea right there and that's.
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That's something that I guarantee you.
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No club has probably done in America yet, maybe out of summer camp or something, but I think that's an event that can be really, really cool and in an event that anyone could really do Right.
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And I think the fun thing is, you can make something for the adults as well or do like together but separate.
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So because I mean I'm I don't have kids, but my friends do and we still want to do fun stuff.
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And you know, we're like we're like around the same age that we want fun things to do, we want those unique experiences and we want to do fun things for our kids.
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We want to right yeah, and it's one of those things that we want to have those Instagrammable moments, and we want to show everyone that, hey, we can have fun too, even though we're a little older.
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Let's not let the kids have all the fun, I think, with us at our pool.
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Our pool is the hub of everything that we do here, so a lot of times what we do is we don't just specifically say, hey, there's going to be dodgeball here, it's just part of what we call the show.
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So you come to the pool to just, you know, maybe lay around and go swimming from 12 to 5 pm.
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You're going to get a couple of experiences throughout that five hours that you're at the pool, and so that's how we always kind of set up everything that we do.
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We call it the show, where you never know what you're going to do.
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But dodgeball could be one of those things, american Gladiator could be one of those things.
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We could have a zip line or a tightrope across the pool and we're going to do a game out of that, and so we never want to have people just know what's going on all the time.
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We want you to come here and then be surprised when you're here as well, and that's something that we really drive home in the summertime.
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But we've tried to start doing more surprise events too, where we don't say what it is it's.
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Hey, come to the club, it could be a kids thing, it could be.
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The element of surprise is such a huge thing as well, which I know you did that thing that one time with dropping the hints of kind of they ended up at one of your shows.
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Right, that same concept.
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People want that mystery, because even if you say let's go to a wine dinner, well, what's all included in the wine dinner?
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What's the food like?
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People want that mystery of surprise and some people want to know every detail, but a lot of people just want to.
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You know the mystery of it.
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My wife, I shouldn't say, hates it, but I hate making choices, especially out at restaurants, because I just try to get new and different things.
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So I just narrow it down to two or three and then I'll just tell the person bring me out, yeah, pick one, and they'll go don't tell me, just bring it out Because, no matter what, it's going to be something that I was going to pick regardless.
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If I don't like it it was okay, it was, I got some never really had food I never really liked.
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So I'm not going to like pick something but it's all been good.
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Like it just makes the thing easier.
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They have like a little bit of like a better time, but it's one of those like same thing, like I know it's going to be good.
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So just surprise me Like I want to know enough, like I want to know it's going to be good.
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I want to make some choice.
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But surprise me with the rest, because at the end of the day, so so I know some clubs do a mystery dinner, right.
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Same concept is hey, come to the club, you're going to have dinner, you're not going to know what you're going to get and you'll have some options, but you know we're not going to serve somebody seafood If you know they have an allergy or whatever.
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But your wife, your wife, will give more people actually in front of you.
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And then the other piece with just events which I love is I love the promotion of events.
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So, even if we're just doing something simple and basic, whether it's a kid's night or Valentine's dinner, what's a fun way to promote it where we can keep maximizing the number of people who are going to come to it?
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So, finding fun ways to promote it, creative ways to promote it, maybe really funny ways to promote it, depending on what kind of event is.
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That's what I think we do really well is the promotion side of it, and that's one of the things I enjoy most is what's the best way we can get the maximum number of people to sign up for this, making them laugh, making them cry, tugging at the heartstrings.
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So, looking back, from the, you know, past year.
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I don't want to say because there are no failures, but what are some?
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Maybe flops, some things didn't go as well, maybe things you might have tried but didn't work.
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But you're going to pivot for next year a bit, because those are always interesting too.
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It's not always, you know, fun and games.
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It's not always fun and games with you guys, because it is because it never range at champions run.
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But you know, yeah, sometimes people don't always see the you know, the not so good things, and you aren't afraid to talk about those either.
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So were there any you know?
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Learning things, you know?
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Just open the kimono then, if you may.
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I'm trying to think I mean I can dive deep into over the years.
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I'm trying to think of past year.
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Well, I'm just trying to think of, like you know, wrapping up 23 or in 24.
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But no, really actually anything.
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If you want to go deep, great, I was just trying to keep it.
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Keep it hip.
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Have I talked about.
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I've talked about well, I won't use that one.
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Well, one time we did a.
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It was called Bulls Brews and Barbecue and we're like this is going to be amazing.
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We're going to have a really cool country band, we're going to get the mechanical bull, which is expensive and you know, with themed food, barbecue, all this cool stuff.
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And we did really do our due diligence as far as looking at the calendar of you know what's going on in the area around of us and we have a big school that's kind of biased, that a lot of members are, you know.
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They belong to that school, they go to that school and they had some big event, and so our participation was so low and there's probably 30 people there and we were hoping that we were going to have 100.
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And so we put on an unbelievable event for those 30 people.
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But it was one that we were really disappointed because you put all this money into it.
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It was.
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You could just watch the money burning like, oh boy, like this budget wise, we did not hit budget on this event, we're losing money, and so that was a big flop, but it's one that we came back the next year and we at least had content that we could promote it for the next year.
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Because when you're trying to promote events for the first time, that's the other thing is you don't have video or photos of the event, and so you're trying to tell people come to this event without a lot of stuff to show them of what it could be, and so that was a huge flop for us, probably one of our biggest event flops we've ever had.
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Yeah, that one was bad Looking back on.
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It was so much fun too.
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I was there and I was riding the bull and I was having fun.
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So that was just considering a flop because not as many people came but it sounded like it was a flop.
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It was just because there was other priorities.
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Have you ever just had a flop that it was like people had nothing else to do and it just did not work, like where you can't blame the?
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Local community for doing something.
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A lot of times.
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You know we'll do things rain or shine.
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We hate canceling events.
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It's just one of those things we try to never cancel an event.
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It could be downpoured and we're supposed to be doing something else.
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So I'm like, yeah, let's go do it right.
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Here in Omaha, nebraska, we just did our 5K, our annual turkey trot, and it can get pretty cold around.
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You know, the holiday of Thanksgiving, and it was probably like five degrees out and our take wins and people keep texting me and emailing me hey, is this on?
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Yeah, let's do it right.
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And so we've had really big turkey trots with over 100 people, and then this one was probably 20.
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And so it wasn't bad.
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But at the same time, we were proud that we didn't cancel the event and you're just like dang that you can't dictate the weather, and so that's one of the things we struggle with sometimes with our events, and I would say that was probably.
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I don't know if I'd call it a flop, but it was.
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It was.
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We've never had a really like full on, like this was a terrible idea.
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Actually, there was one.
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I was like thank goodness.
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I was like there's nothing, I will tell you, yes, there is one, and we actually we were just talking about this and this was probably the worst event ever and so our kids Easter is huge.
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There's going to be 800 to 1000 people who come to our kids Easter party and we, since COVID and even before COVID, we always do it outside because we've grown so much, where the first year we did kids Easter, it was like 50 kids and now, like I said, it's almost 1000.
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So it's grown and in the past we were able to do it inside and as it grows and grows and grows, we moved it outside.
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So Easter egg hunts outside, the activities are outside, breakfast is outside, so we're doing stuff like the pancake man flipping pancakes, and Easter can be a dicey one as far as weather goes.
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And so our Easter party is always the day before Easter brunch, and all clubs know that Easter brunch is like the holding grill, the mecca of brunches.
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Our club was set for Easter brunch, so we can't do the party inside because it's set for Sunday's Easter brunch.
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So we have to do our Easter party outdoor, which was the plan, and it was maybe five degrees outside, arctic winds, the like the fryer, not the fryer's the flat tops that they were doing all the pancakes.
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The pilot lights kept going out, everyone was miserable and so they're letting people inside, just ruining the entire scent for the next morning.
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And people were upset and we emailed everyone that morning saying, hey, we're doing this thing outside, so dress the part Like you need to come in your snow gear.
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It's that cold out and people show up in like sun dresses and they're like, oh, are we going to go?
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No, what do you mean?
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You didn't wear coats and everyone was miserable.
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The entire thing was a failure and we were trying to do anything to get laughs right.
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And so our pool was full and it was, you know, 33 degrees.
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It was probably iced over a little bit.
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I'm like I'll just jump in the pool.
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Everyone will think it's fuck and it was so cold and it humored people for like three seconds and then they were just back to being upset again as the worst Easter party of all time.
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And so now we talk about that every year when we're planning, hey, what is the contingency plan?
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Like, let's make sure the inside is open where, if we need to kind of flip on a dime, we can.
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And that was probably the worst event we've ever done just because I mean it's great in the fact that it's memorable.
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We talk about it and you know, we look at it like okay, like we had to fail to know, like what we did wrong, but wow, that was so terrible.
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And we still talk about that one today, and that was three years ago, two years ago.
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Do the members still talk about it too?
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Yes, yeah, they, they, yeah, they still talk about the other one we had.
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We do a big tree lighting where we light up our splash park.
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So like we code our splash park in like a hundred thousand lights, so it's just crazy and there's like five, six hundred people who sit below it in front of a big Christmas tree, and then they do the big countdown and so, leading up to it, our boss, andy, just kept saying it's going to work, right, it's going to work.
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And we we practiced it like 10 times in a row Like, yeah, all you do is plug in the thing and it turns on like pretty simple, right?
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So we get to the event and I'm standing up, like I get on a ladder and I climb all the way to where the bucket is.
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So I'm at the tip top of the splash park, um, like basically hanging on the bucket like 40 feet in the air, and I'm like I'm on the mic, all right, everybody, let's do a countdown.
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Five, four, three, two.
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And they plug it in and literally it flickers and goes right off and it didn't like light up and everyone's looking at me and I'm looking at the people who are supposed to plug it in like, oh, that didn't work.
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I'm like let's try it again.
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And three, two, one and flickers again.
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And everyone's like, uh, and it was really cold out.
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So everyone's like, oh my God, kind of grumbling and everything.
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So I'm trying to be up there tell jokes while they're trying to figure out what's wrong with the thing and apparently one of the extension cords had gotten wet and caused it to trip.
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And then after about 30 seconds they got it to kick back on and there was cheering and everything.
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And then, because everyone still talks about that one, um, and it's kind of fun because, like, sometimes the failures are the best stories you know.
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When an event goes perfect, no one ever talks about it.
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It's the stuff that goes wrong that people love.
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And I remember that one time the splash part didn't light up.
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Or remember that Easter where you jumped in the pool and it was like sub zero tenths and yep, those are the best ones.
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No one ever remembers, like the ones that ran smoothly, never what crazy stuff.
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Do you have planned for next year?
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We're going to try to do a big spring carnival.
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You know, a lot of times when you spend a lot of money, you're nervous because you have to get people to show up and come to the event.
00:18:13.826 --> 00:18:30.989
And so when you're talking getting Ferris wheels and Merrigar rounds and a gajillion like bounce houses and stuff there's going to be some investment in that and $30,000 to $50,000 for an event you want to make sure yeah, you want to make sure people show up to it.
00:18:30.989 --> 00:18:39.210
And so when we did our fall fest the first time, we were so scared because we spent about $40,000 on it and luckily we made money on it, which is crazy.
00:18:39.210 --> 00:18:43.189
But same thing with this spring carnival is what we're calling it.
00:18:43.189 --> 00:18:49.989
It's going to be our first time doing it and we know we're going to spend a ton of money, so it's going to be our job to make sure people show up to it.
00:18:50.440 --> 00:19:04.525
And so it's going to be pretty cool getting a Ferris wheel out like front that overflows the pool and the property, which is going to be really sweet, yeah, so working with the carnival company that does that and travels around, so that'll be a really cool one.
00:19:04.525 --> 00:19:08.864
Some really good drone footage?
00:19:08.864 --> 00:19:12.828
Definitely, yeah, so that'll be a fun one.
00:19:12.828 --> 00:19:14.691
That's kind of our big one.
00:19:14.691 --> 00:19:16.926
And we're going to more.
00:19:17.500 --> 00:19:20.997
I'm going to say then you've learned a lot from the fall carnival.
00:19:20.997 --> 00:19:28.467
That's going to transfer over to the spring time carnival and obviously if that's good, people are like oh, it was good in the fall, it's going to be great in the spring.
00:19:30.440 --> 00:19:34.067
It's going to be great in the spring, yeah, and I think it's just a different time of year.
00:19:34.067 --> 00:19:42.409
So you just never know and you want to make sure you dial in the perfect day to do it, that people aren't traveling, that school's out and people aren't going on vacation.
00:19:42.409 --> 00:19:50.307
So there's some risk reward type stuff, but it's one that we're going to pull the trigger on, which it's always exciting doing a new event.
00:19:50.307 --> 00:19:55.171
I think that's the one thing with events is we get really bored doing the same events, and that's what I mean.
00:19:55.171 --> 00:19:55.852
Clubs do it.
00:19:55.852 --> 00:19:56.701
They do it too.
00:19:56.741 --> 00:19:59.109
Where they just do the, they rinse and repeat.
00:19:59.109 --> 00:20:03.009
They do the exact same events every single year on the same weekend or whatever.
00:20:03.009 --> 00:20:07.589
And this year we're really trying to make an emphasis of that that it's completely new.
00:20:07.589 --> 00:20:11.426
Let's wipe the slate and try to do a bunch of new types of events.
00:20:11.426 --> 00:20:19.564
So yeah, and if we're going to do the same events, how can we reinvent it to make it different where people come in?
00:20:19.564 --> 00:20:24.547
That that was the best Halloween ever and that's going to be totally different than last year's Halloween.
00:20:26.601 --> 00:20:26.882
Gotcha.
00:20:29.910 --> 00:20:32.728
So yeah, Well, that's pretty much it.
00:20:34.191 --> 00:20:35.019
That's pretty much it.
00:20:35.019 --> 00:20:35.943
Come on chit chat, say hello.
00:20:37.063 --> 00:20:38.065
Oh, he's got to be more than that.
00:20:38.065 --> 00:20:45.285
Yeah, I was going to tell the time I ran over a kid with my Jeep, but I don't know if that one's ready for Zoom quite yet.
00:20:45.285 --> 00:20:49.846
You told me the story when we were in Omaha, but he used to have a teaser for another video.
00:20:52.143 --> 00:20:56.592
By the way, I think a buddy of mine would be a really cool show for you guys.
00:20:56.592 --> 00:20:59.547
He's the magician for the Savannah bananas.
00:21:02.920 --> 00:21:04.445
There's a magician for the Savannah bananas.
00:21:05.359 --> 00:21:06.824
Is there really His name's?
00:21:06.884 --> 00:21:07.365
Jake Schwartz?
00:21:07.365 --> 00:21:08.086
No kid who is it.
00:21:10.742 --> 00:21:12.166
I think you guys would be a good collab.
00:21:16.067 --> 00:21:18.173
Yeah, well, to try and get him to come up.
00:21:18.173 --> 00:21:21.865
I was talking to Zach, who's the guy that uses their entertainment guy.
00:21:21.865 --> 00:21:28.548
Make sure the dates worked out for them again, trying to get them up here for Summit 2024.
00:21:28.548 --> 00:21:31.990
I know, and that's why I was thinking about that too.
00:21:31.990 --> 00:21:48.373
With Creative Summit is, I think, one of the challenges I have is how do you get people who came last year to want to come again, where you have things that are the same but where you feel like you would want to come back the next year because it is completely different.
00:21:48.373 --> 00:21:51.886
But at the same time, there's some staples that I don't want to get rid of.
00:21:51.886 --> 00:21:53.884
Water Wars was so much fun.
00:21:53.884 --> 00:21:57.276
Yoga was epic, where you should do that again.