WEBVTT
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Hey everybody, welcome to Private Club Radio where we give you an insider view into the elite club management and hospitality world.
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It's all about private clubs country clubs, yacht clubs, golf clubs, city clubs, athletic clubs.
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I may have said more than one twice, it's okay.
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I'm your host, denny Corby.
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I sit down with two awesome people from the club world Matthew Sammel, phd, che, fmp, sphr all the acronyms, all the credentials from over at Johnson Wales University.
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He's also the Johnson Wales University student chapter faculty advisor and CMAF faculty member.
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Then we also have our friend, jeff Isbell, ccm GM, over at Renaissance.
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I had the very fortunate opportunity to go and hang out in person with Jeff and Matt, dr Matt at Jeff's Club, renaissance, and Ting's, burrow, massachusetts.
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So happy that came out well to his hit or miss.
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I'm going to make that sound.
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The conversation stems and started from something that we were talking about all about getting younger people into the private club industry, into this world, and oddly enough, I feel like it's been a major topic in a lot of the people I've been talking to as well.
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This is a conversation that was from last year.
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Forgive me, this has taken a while because we did it in person, we did it at the club and there were a few drinks and we are all the three of us are Chattie Kathies and it was, I think, a well over two and a half hour, almost three hour, chat that we had ended with Expresso Martini's, but I cut it down to about an hour and a half.
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This is a doozy, this is a road trip.
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Listen, this is a doozy.
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But we talk about starting with straight off the bat, about getting people into the industry but getting them ready and looking presentable and allowing everybody to have the opportunity to be in the club world.
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And that was one of the cool things that Dr Sammel started off with is he never allows people to not be dressed appropriately for a club event or going to try to work in that facility.
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In those facilities, getting a position always helps them look their best and be presentable.
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So we talk about professional attire and inclusivity and showing people that it doesn't take a lot to look good.
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You can look good on the cheap.
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It's all about the tailoring and the fit and just trying on things.
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Really, I think it was.
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Mindy Kaling was in an interview or me was in her book, I can't remember said besides her, like doctors and lawyers and husband, whoever it's her tailors or like next best friend, because they can make a good tailor, can make anything look good.
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But then just from that, you know the impact that the proper dress and attire, just how it affects our confidence, especially a student's, a younger person's confidence, especially sometimes coming from lower income backgrounds.
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So it's trying to be as inclusive as possible.
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And then from there we talk about the evolution of club dress codes and culture and how that's all adapting and changing, as is the entire world.
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We talk about the role of mentorship in career development, because mentors, you know whether it's a faculty advisor at someone's school, a club manager or another professional how they can play such a crucial role in shaping a student or younger professionals or just a younger person's career path in the club world and in the hospitality world.
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And the cool part is how a mentorship can really help a student navigate their professional journeys.
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And that's just everything, from including the, their selection of internships and understanding the importance of, you know, personal compatibility, hard skills, soft skills, all the good skills, as I said, buckle up for this one.
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It is a doozy, it's a, it's a long one.
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This is one you might want to come back to a couple of times, but it's okay because it's all good.
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But please welcome to the show two very distinguished club professionals, jeff Isbell and Matthew Sammel.
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They may not have clothes and one of the things we do is I will never let a student not go to a club professionally dressed and has nothing to do with the club.
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That's to do with them and their brand and their professionalism.
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So I had students from time to time and they come up to me and they say, like I'll send the email out before the class hey, before you come to campus, make sure you pack your clothes because there'll be professional events you want to go.
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So every once in a while I have a student that they just don't have and I said I'm going to take you to a store that anyone can afford.
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So we go to the east side of Providence, which is really high end, right, high income, east Providence, high income.
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So we go to the Goodwill there because they had the best clothes, because when I was a student and I needed a jacket, I went there and I would go with the student there and they would find something.
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And it's like I mean like Hart, schaffner, mark's, like really high brand names, and they were nothing.
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So this kid got a jacket and a tie.
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They never have ties In my car.
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If you look in the back of my car.
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I have like 15 ties.
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I don't want to.
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Right, because I am just calling.
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We're not wearing ties for some reason anymore.
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I still wear a jacket and tie when I'm lecturing.
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You do, I still do, because that's what I have always done.
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And so students come to the club, like last week or Austin.
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I said I got something for you, come here, yeah you don't want to embarrass them.
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So I said here that's going to match perfect.
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So at the end of the night, coming to my back seat, I got something for you.
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I got someone's going to match your shirt, so at the end of the night, because they go to take it off, I'm like, no, keep it, keep the tie.
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Oh, that's awesome Right.
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And they're so appreciative of that, you know, because now they understand, because they came and everybody else is dressed Right.
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They didn't really.
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They didn't know if I was serious or whatever it was, but we went to this goodwill and I was like, how do you know that?
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I said because when I was a student I couldn't afford it and I went on it.
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But what was really interesting, what reminded me about that, was your rack thing.
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So at the goodwill they don't normally go in a clothing store and they have everything by size.
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They arrange theirs by color.
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So it was like all the blue jackets, all the green jackets, right.
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So it was like you had to try everyone on and this kid's like, oh, this fits good.
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I just I couldn't.
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I was not laughing at him, but it was like this he had long arms, it's like this.
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I was like, no, let's get another jacket.
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So that's just a reminder of that, because you don't know where people come from and we know at our university it's a lot of first time students that go to college and I plan we were talking about sticker shock, of tuition earlier and they're paying tuition it's like half the price of the house.
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They're parents probably caught right, they're spending this.
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What are they going to?
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What's the rate of return and what, so that those connections we were talking about earlier, that's what matters, so I can make a student feel better about themselves.
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I have to do that before I can go to clubs, right.
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But it's just the caring, it's that touch point, it's the text, it's the little, it's the little thing that they, that they trust you and the trust is the key and then they'll believe you.
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That's the Joey story.
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No, but that's really interesting because something I've spoke about a lot is like getting people who are not ordinarily be exposed to the club industry into clubs or around clubs, whether it be an HBCU or lower income communities.
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Even learning that a club exists, they might not have the they won't.
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You just told that story.
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They don't have the appropriate equipment, right.
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So that's something to consider.
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All these things like how do you get a jacket?
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How do you get?
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It's like a hurricane, excuse me.
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How do you get a jacket?
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How do you get a tie?
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How do you tie a tie?
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How do you tie a tie?
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I mean, and you might not have these, some of these people might not have fathers that could teach them or a father that's ever tied a tie before right.
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So that's interesting.
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Yeah, that's interesting.
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That's all true.
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And, and they're, sometimes they're embarrassed and they won't ask and and that's I've.
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I mean took me a long time and I pick up on the cues.
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Um, you know well, I don't want to go to the tour.
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Why do you want to go to tour?
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I don't, I don't close, right, I mean, what do you need?
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Because it's not like I don't have stuff that I went to my doctor last week.
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He said you don't get shape of your shapes round.
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So I have, like all these sizes of clothes I get, absolutely.
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So I keep this.
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I mean, my wife asked me why keep all the stuff in the closet?
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I said because someday some kids going to need it, right, they're going to need a blazer, they're going to need, you know, whatever.
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Um, but that's the difference maker, because if that gets that kid to a club, and I'm like, and they see the club and that's the career to us, I write in every letter to the managers after, after we visit.
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You know that event changes students perception of employment, right, long term career decisions can be made at a club tour, right, and and you know we've talked about that on on a lot of occasions that you know nowadays it doesn't have to be face to face can be virtually those virtual tours we've been doing, and I can plug in anyone into a virtual tour.
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It's not the same, but it's close because the managers do a great job.
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It used to be like the technology was they go with their phones or whatever.
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I had a manager I can't remember what club it was so they taped their tablet to a wheelchair and they pushed the wheelchair to the club.
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Right.
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I was like, wow, that was really creative.
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You get something like Cherokee Town and Country.
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They have this 360 degree thing where we're online, they're doing their their 360 degree tour and you go in the room, it pops up.
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It tells you what the room is and what it's used for.
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So I mean it's just amazing.
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We have people that will walk in a 360 degree circle and try that space, but no, no, no, like when I oh, on our website and I wasn't really clear.
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We're getting people exposed to private clubs, and how do you do that?
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Well, so, going back, it was like weird to interrupt cause, like there wasn't a point for it.
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But it's like, I think, when you can show people who are, and it's going back to everything, that, which is why we're here talking is getting different industries and different people involved in the club world who they may have not thought they would be involved in the club world.
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So someone who might spend a lot of money on clothes but they don't have the slacks and this and that and they're like what?
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But it's like, oh, hey, did you know that?
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There's like like it sounds so bad, like private club swag, like there's like every, every industry has their own thing.
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And it's like, hey, you might understand, like how am I trying to you pick up what I'm putting down?
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Like being able to take someone who might not understand the clothing but go, hey, what you see?
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As like I'm not going to, I'm taking all this out.
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But like, drip, no, like you know what I mean when people have their own things.
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And it's like, oh, my God, you like, I'm sure some people you would go okay, you have to spend, you know, a jacket, a good jacket 750 bucks.
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The pants, the shoes and this like, oh, my God, like oh, no, no, no, okay.
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So okay, instead of that, you, we need a really cool pair of Jordans and then you really need a good like Christian Dior top thing.
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So then it's like oh, so I think if they can just at least relate and understand, okay, this might not be what I enjoy, but it's the same like the same compartments, if that makes sense.
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So so to me, I think the older I get, a little bit it's more like we all like the same shit.
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It's just how you value it and this, and that it's always like one of those like oh, if you can just show like, hey, this industry is fucking weird.
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But if you enjoy like clothing imagine like bougie clothing for golfers or like this, and it's like niche style stuff, I don't know.
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To me it's like how can you also like show people that there's because this is a very strange niche of people for both to get a private club plus the membership Like this is.
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It's a whole different game and the game's evolving also.
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So, like you know, the pro shop gear and clothing is a different game than it was years ago, five years ago.
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I mean, oh, the whole accessories In our shop we have like.
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Johnny oh or whatever it is.
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But there's like hats that say like, they're like vulgar.
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You know what would have been considered vulgar five years ago?
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And they're.
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I almost bought one things about drinking and it'd be like grip it and rip it, like there's all kinds of you know apparel that used to be very kind of stated oh, this one has vertical stripes, oh, and now there's like what you're wearing now has drinks all over it, and there's expressions and sayings, and every club has something like we have ready on a lot of our stuff where you know you'd never have alternate.
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We have like six alternate logos or we call the club nine different things and the members refer to things differently and punch bowl.
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We have four things called punch bowl and halfway house the halfway house where people can go get therapy for their drug addiction and a snack.
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No, no cuts, Leave it.
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So it's interesting of the your parallel of being able to have students.
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Let's talk about students and that generation being able to understand what the professional work environment is, because it's changed.
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It's changed over my lifetime and the expectations are different at different private, at different private clubs.
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So we went to a club last weekend and the manager made a point of saying one of the reasons I'm here is because I get to wear a casual.
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I don't have to wear a jacket and die and you'll find that it's.
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You know, dress code is really a member driven decision.
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I mean, I can remember, not even five years ago, the biggest issue in clubs was denim.
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Right, we're going to make the decision of jeans or no jeans and I'm like, really Like so because we're researching I'm in students research trends of private clubs.
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I had denim, like this whole conversation about denim, and I'm thinking about that new member, the younger member, who spent $1,000 on jeans and saying I can't wear these in the club, you know.
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So there's this turn of reality, the older member who his whole outfit is.
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You know, he's like my jeans cost this and yeah, yeah but the older member, the old legacy, how would you ever?
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allow jeans in my club.
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That's what you know.
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Those are my casual home clothes.
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I come to the club to dress up, but that argument is gone now.
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It's gone.
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Well, but it's five generations of.
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That's what's.
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Another unique aspect is you know, jeff's got to manage five generations of members, right?
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So they're all going to have different needs and wants, but clothing should not be the obstacle to member enjoyment.
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Right.
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I mean, that's why people like so if you buy into the program.
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So now I think the program might be changing where it's okay, hey, if you come in.
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So now it's like a known thing hey, saturday evenings, no jeans.
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Now it's like a thing All right, so you're not going to wear your expensive jeans, you wear nice slacks and your nice jacket.
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So it's like a you have to like almost yeah, but that's been the case in a while and I think all that's going away.
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There are old like clubs nearby us, the 100 year old top 10 country clubs in the country and that's cool to have always gonna be no genes, because that's who they are For us and for even my last club.
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My last club was around for 120 years but they were very you don't need to cope people war coats, the, the 80 year olds, war coats.
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They wanted to.
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They would never wear jeans but you could and didn't matter.
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My president there interviewed me in flip-flops here, my the president interviewed me get a hoodie on the said Renaissance, super casual, like, yes, I pick up this vibe because that's me.
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I don't want like to wear Jackson ties.
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The members don't.
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What do I have to wear one?
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I'm not the banker when I came down in my underwear though, they looked at me really weird.
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So it has to fit.
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That threw me off a little bit more be appropriate.
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That's the problem but, oh.
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But the thing was like I you guys sell to under.
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I was wearing to under, so what was that?
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One Was the onesie that there's a little to under the weather, I think.
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But can I want to bring it back to.
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I Want to actually.
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Let's talk about students for a second.
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Let's go back to students quit, but I mean, I just want to make one more point by dressing.
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Be the worst thing that I did.
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I, this is all over the place Doing the start over.
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I mean, one of the things to your point is, with some of the clubs are Areas within the facility, like the fine, though, if they have a fine dining dining room, that maybe there's a dress code Just for that area, sure, and and I 100% right that because of the, the shift in membership where the core of members are now younger and family, and that's just driving the, the Lack of stuffiness, I think I think right, and I'll go back to something Jeff Morgan always says you know, we're not our grandfather's clubs anymore and that's why there's videos I show that came out from CMA and students.
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It's it's, it's not, it's a hidden gem, is how I describe it.
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People don't understand clubs, right, I mean, students don't understand clubs, people from the outside Don't understand clubs and when I talk to administrators, they, they don't get it until they go to one.
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And when they go to one.
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They're like oh wow.
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You know, this is not what I thought it was, and that's really.
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I mean to talk about denim.
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We can laugh about that, but from somebody from the outside saying, well, that was a serious thing, they're serious business problems.
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Clubs don't have those serious business problems right.
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I mean, and I think that's the environment.
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That's why I think from a student perspective, it's a, it's an enriching environment.
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The opportunity it's where they don't have in hotels and restaurants, where they don't have time to train.
00:20:21.787 --> 00:20:31.923
You know, the the do's and fees structure really drives the ability of the club manager To do what's best for the staff.
00:20:31.923 --> 00:20:39.303
For and when I talk to students about that and I talk to faculty about that, you know they don't get it, they don't understand it and and and it's hard.
00:20:39.303 --> 00:20:50.363
But the students that take the leap Right, they take the class or they go to a club and they meet the managers, they're just hooked after that and it's and it's easy.
00:20:50.363 --> 00:20:53.679
When I get faculty to do that it's, it's a blessing.
00:20:53.679 --> 00:20:56.105
I mean they were like, wow, I knew nothing about this.
00:20:56.586 --> 00:20:56.866
I want to.
00:20:56.866 --> 00:20:58.357
It's okay.
00:20:58.357 --> 00:21:03.115
I want to talk a little bit about that first hook that you throw out there.
00:21:03.115 --> 00:21:06.361
So you know, I was a student chapter member along to go out.
00:21:06.361 --> 00:21:28.119
Life is different for for in colleges and in the club world, for sure, but one of our, from a national board perspective and just as a club manager, our big perspective, big challenges how are we getting students Into the industry, exposed to the industry, and then how do we keep them from college Transition to postgraduate?
00:21:28.119 --> 00:21:32.429
So can you sort of walk me through what you're seeing in the students?
00:21:32.429 --> 00:21:37.907
You're, you're the professor in the club management, teaching a club management program at a hospitality school.
00:21:37.907 --> 00:21:39.998
How does it all?
00:21:39.998 --> 00:21:41.301
But how do I find you?
00:21:41.301 --> 00:21:42.705
How do I then find clubs?
00:21:42.705 --> 00:21:44.099
So that's a great question.
00:21:44.119 --> 00:21:47.855
I know every school is a little bit different, but but the, but the approach.
00:21:48.115 --> 00:21:51.355
So let's talk about the approach, because that's what we had initially had talked about.
00:21:51.355 --> 00:22:09.134
So I think the first answer your question and we talked about this earlier I think students that don't that are active members of the student chapter and they're in the club and they think it's a school thing and sometimes they don't understand it's a fast-tracked career path.
00:22:09.134 --> 00:22:20.525
So I think that's on the faculty advisor, that's on the on the faculty to say, hey, look, you know you did two internships in clubs and You're known and you have your brand and you got to understand the importance of that.
00:22:20.525 --> 00:22:22.635
Why would you go to hotels now, right?
00:22:22.635 --> 00:22:28.436
So I think intervention I've done interventions of okay, you know your at career day, why?
00:22:28.436 --> 00:22:31.445
Why you at career day, you got seven offers for clubs done.
00:22:31.445 --> 00:22:32.778
You don't have to go to career day.
00:22:32.778 --> 00:22:38.161
And I mean that's a little a little A my part a little.
00:22:38.161 --> 00:22:38.622
I don't.
00:22:38.622 --> 00:22:51.317
I don't want them to look at other things, but I think the approach of what a club manager can do with a university is More outreach.
00:22:51.317 --> 00:22:52.579
Let's talk about that.
00:22:52.780 --> 00:23:00.127
So you have universities in your community, like we're different because you know you have Johnson Wales and you mad.
00:23:00.127 --> 00:23:05.144
So I'm a club manager and I'm looking to get closer to my university.
00:23:05.144 --> 00:23:11.261
That's in my backyard, so I Can tell you from a faculty perspective.
00:23:11.261 --> 00:23:13.086
They're waiting for that phone call.
00:23:13.086 --> 00:23:14.269
I don't want to lecture.
00:23:14.269 --> 00:23:16.182
You know how I run my club class.
00:23:16.182 --> 00:23:19.994
We go every week to a club and not everybody has thought about that.
00:23:19.994 --> 00:23:31.499
So if I'm a club manager, I go to the website, I go to the hospitality college whatever school, whatever it is and and I'll say this because we'll talk about this later Schools of business.
00:23:31.719 --> 00:23:33.584
You guys are business, right.
00:23:33.584 --> 00:23:38.558
My big push for our chapter is to create club awareness On campus.
00:23:38.558 --> 00:23:44.500
Right now we're not focusing on hospitality and culinary, we're focusing on health and wellness.