Jan. 29, 2024
323: Swinging Through The PGA Show 2024
Step behind the velvet rope with me, Denny Corby, and the Club Grub app's Spencer Potter, as we take you through the electric avenues of the PGA show. It's the insider's guide to navigating the hustle and bustle of one of golf's biggest events, and we're spilling the beans on everything from the standout booths to the genius of Tee Commerce's LinkedIn play. And if you're curious about the practical magic of Demo Day, we've got the scoop on swinging the latest clubs and gadgets that have...
Step behind the velvet rope with me, Denny Corby, and the Club Grub app's Spencer Potter, as we take you through the electric avenues of the PGA show.
It's the insider's guide to navigating the hustle and bustle of one of golf's biggest events, and we're spilling the beans on everything from the standout booths to the genius of Tee Commerce's LinkedIn play.
And if you're curious about the practical magic of Demo Day, we've got the scoop on swinging the latest clubs and gadgets that have the golfing community buzzing.
The vibe is infectious, the community is close-knit, and everyone's game for a laugh, especially when it comes to parking perks and media passes.
This is a glimpse into the heart of the golf world, where the love of the game is always the main attraction.
So grab your clubs, or just your headphones, for a round of stories that'll have you feeling like part of the in-crowd.
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00:00 - PGA Show
06:01 - Stand Out at Trade Shows
09:55 - Golf Cannon and the Golf Community
22:42 - Podcast Editing and Financial Management
34:53 - The Golf Industry's Energy and Vibe
WEBVTT
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You know, this guy gets one media pass, he's on his high horse, gets two free waters in a parking spot and I'm never going to hear the end of it.
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This is where we're at in life.
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Hey everyone, welcome back to Private Club Radio, your industry's source for news updates, regulation, governance, food and beverage management, leadership all the things Private Club related.
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I'm your host, denny Corby.
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This episode you're about to hear was done live at the PGA show.
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Just got back from the PGA show down in Orlando and what a fantastic time.
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So much to do, so much to see, so much to learn, so much walking oh my goodness, so much walk.
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I did like 20,000 steps.
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It was wild but very fortunate they allowed me to come down.
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They had a really cool media studio set up in the exhibit hall area so I went down there was documenting the journey, got a bunch of content and also recorded some content.
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I ran into a really good friend of mine, spencer Potter, from the Club Grub app If you don't know Club Grub, we do an episode on here about it a while back, but really cool stuff and he's down there with me and he and I just chatted.
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It was his second PGA show.
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It was my first PGA show, so we just talked because it was early in the morning the second day.
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So first day was demo day and then when we recorded which was now yesterday, but today I'm recording anyway, it was in the morning.
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So we talk about what the first day was like, what his expectations were, especially coming from last year.
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So we talk about what's going on day of and it was so cool to see.
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I love seeing that many people all together for one particular reason, that is, for just the love of golf.
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In some way or another it was just so fat and just seeing all the different people who were there and the reasons they were there and the different vendors and, interesting enough, I did hear from somebody that they found a lot of the conversations being had there were with a lot of people who are now starting or beginning to start their own Golf simulator style businesses.
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So that was.
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That was interesting.
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But so many cool vendors and different Items and things to see.
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If you've gone to the CMA a show or the NCAA show you or any other show, you understand what the exhibit hall is.
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But it was just Anybody and everybody was there.
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It was.
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It was a really good time.
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So sit back, relax, listen to me and Spencer Potter Chat about the PGA show live from the PGA studio at the show.
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Kicking it over, I did the PGA show.
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We're not really live, we're just recording.
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Yeah, yeah, of course.
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But we were here the PGA show day one we did here with my friend Spencer Potter club grub app.
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What's going on, buddy, hey?
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thanks for having me, danny appreciate it.
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Welcome to the PGA show.
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This is this is this is my first year.
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This is your second year, second year correct, second year and and I mean it's, it's the, the show shows right.
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It's every vendor you could possibly imagine, from equipment to apparel technology.
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It is it's massive, massive.
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It's several football fields and like this my imagine.
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Yes, and in Industries I did not even think would be here.
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It's just like funny, like look like a little like Nitchie, Just like little places you've never heard of, because it's not cheap to be here.
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You know the a come in general.
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But to come in and and and be a vendor, an exhibitor, yeah, I mean, just just have carpet in your booth, grand or something.
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Yeah, right, yeah, the electricity cost something, the internet connection, the, you know.
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But to your point, there's a lot of niche industries within this industry, everything I walked past a trophy guy, for you know league tournaments and things like that, so you know they're signage companies, for you know yardage and waggle wedge, keep walking.
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It's Spencer.
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I've had too much fun because we went to the demo show yesterday, or a demo day, and we peaked way too early.
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You're not too wrong.
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Let's smoke it over there, by the way.
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Oh, it's, it's.
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Oh, I don't want to.
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They're not sponsored the show, so no, it's a golf company, but it's their smoke club, like it doesn't smoke, but it's like the smoke line.
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Oh, they have Okay yeah like sending smoke signals here at the show.
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That's one way to get attention.
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I was gonna say genius, maybe do some like lasers to yeah just to like showcase it.
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I was thinking about that.
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How do you stand out in one of these shows, right?
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If you're among several thousand vendors in so many different industries and you're fighting for, you know, attention and try to be top of mind of people that are coming here, but tens of thousands that attend, like, how do you stand out?
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Right?
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How does your booth stand out without spending a gazillion dollars?
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I think a lot just from like talking.
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We did different dinners with different people.
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I think if they have, they have the meeting set already, right.
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So it's just like hey, just come to our, it's just a place to the presence, hang out to do a little bit of business.
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And I think you can see the ones that do that.
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Well, because they'll have like seating area, they'll like have like a little space, side meeting area, right, actually shout out to you know the guys over at tea commerce.
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I know the company.
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Yeah, so they do like on demand Logo shirts and stuff for like the for, like for your clubhouse and of course.
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But what I saw is on their LinkedIn.
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They changed their LinkedIn name to tea commerce with the booth.
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And then they put their like booth name and number did see that I was like oh, that's so good, that's a really good idea like oh, like tea commerce at PGA show booth and I was like that's could.
00:06:02.848 --> 00:06:05.372
Even if you have to, you have to leave it on there for you could.
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I know, like some Platforms you can only change your name like once every 30 days, but even to have like that's so worth it.
00:06:11.800 --> 00:06:12.762
Yeah, I saw that.
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I was like yeah well done the leverage, several channels to get that.
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I believe, and you know I saw someone on I googled PGA show and somebody actually paid probably top dollar for the SEO to pop up like number two On there in like the sponsored ads and so their booth.
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I forgot the name of the company.
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So I guess it's not effective marketing, but it was tea commerce, no, kidding it was.
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I would remember it was some of the company I've never heard of before, but I found that interesting.
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So I was just looking up the PGA show online.
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I was like, all right, I want to find this particular exhibitor and the app wasn't tracking itself like maybe it's, I gotta go through the website.
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And then I saw this other company, like right there.
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I was like, all right, well, they probably paid, they're probably paying them.
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You know, 20, 30 dollars a click for that.
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But I mean, certain keywords are very expensive if they're competitive or maybe not maybe, maybe a good SEO guy and they're in there for a couple bucks a click and that would be a win.
00:07:02.649 --> 00:07:04.661
You can't be that good SEO if you're paying for the ads, though.
00:07:04.923 --> 00:07:06.591
Yeah, that's a good point, Right.
00:07:06.591 --> 00:07:13.966
I mean it's tough to compete with anything PGA show because they've been doing this for she's how many years now there was so many like 60, some 70, some.
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At this point I was the track of the number, but my guess is their SEO and people posting about their experiences here and Probably just clog up the SEO so to try to pop in there one year.
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You got to be aggressive and pay for that.
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Yeah, no, this is it's, it's.
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I'm very excited.
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Demo day Was interesting.
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I don't really golf, so it was still fun, but not like I wasn't right you, you were going ham, yeah, but it was still neat just to see all the difference.
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It's an adult.
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It's like an adult toy store bait.
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Yeah, you know basic, and this is just outside and this is in today's inside right right yesterday we were nothing but outside right.
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It's just this beautiful like outdoor range that has probably close to a hundred different vendors, from equipment manufacturers to To vodka brands and spirit brands that are trying to make waves into the, into the golf industry and you know it's definitely the who's who of equipment, the you know to actually get your hands on the latest and greatest and and they'll customize it on the spot to you know your swing speed and style, and so you can actually get your hands on Legit clubs hit off of real grass, real balls, and that's probably as close as you're gonna get to a legitimate you know until like, use the product use the product?
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Yes like no one cares, if you know, yeah, no it, nobody cares.
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You can use the stuff, yeah, which is rare to do like there to be used.
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Yes, yes, because it no one cares if you break it like or whatever happens yeah it's.
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It's there to be used.
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It was I, like the club, that had the little co2 cartridge in it.
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Oh yeah, the co2 cannon.
00:08:52.541 --> 00:08:56.586
No, no, no no, no, there was, there was another one oh the one where they came off the club itself, that little thing.
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Yeah, yeah, you can adjust like the height and like right, all like everything about it, and you just hold it there, pop and it just like I saw it.
00:09:03.571 --> 00:09:10.673
I can't wrap my head around how it just shoots out of something that appears to be just a normal club head and you know the other one was a cannon you.
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It's like a super soaker with a co2 load.
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Oh yeah, that one, that makes sense.
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I could see how that goes 400 yards but the one that just literally a golf club that just kind of shoots like this projects this little thing out of it To hit the golf ball, is pretty wild.
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Yeah, that, that I'll put videos.
00:09:27.760 --> 00:09:28.984
You, we have videos.
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That was, that was neat, that was really we have videos of Denny's shooting to see the golf ball cannon.
00:09:34.743 --> 00:09:36.134
We don't really have videos of me.
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He seemed to have turned off the video at the wrong time.
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I think I got really excited and I want to watch it happen.
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It turns out the recoil only happened to Denny's thumb on this phone.
00:09:48.789 --> 00:09:53.051
But I thought that was the neat concept to do Genius.
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I want to.
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I want to talk to them more because there is something there with, but that product and that, the way that they do you have a golf cannon is great, which, for people who don't know, it's a co2 loaded Super soaker looking thing that has a golf ball in it and you pull a trigger and it shoots the ball about 400 yards, yeah, and they do it all for a lot of tournaments and golf outings and and it's a good way to raise money.
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People spend, you know, $10-20 a shot and it goes to charity and things like that and but it's just a really cool experience because it's got a lot of, a lot of kids.
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I'm gonna see a two-pressure gun that shoots golf balls about 400 yards.
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Yeah and it's got, it's got kick.
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I think you have fun with that, with like closest to the pins, and you can use different colors, you can see them, and that at night would be, oh, the night golf.
00:10:38.221 --> 00:10:39.566
Right, but also dangerous.
00:10:39.625 --> 00:10:44.456
So there was that one guy Forget that this thing is loaded and he's like.
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He's like pointing the barrel towards people behind them.
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I'm like dude.
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Because even if that's still dangerous, that's probably just as dangerous as a gun at that point.
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Yeah, because that that thing hit you in the head.
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You're done, you're done anywhere in the body really like that's.
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Having to load the guy that actually loads the golf ball from the end.
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It doesn't load from like the back.
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You have to go down the barrel like you're, like you're, like you're in the Civil War Packin muskets.
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That'd be a.
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Funny, like marketing campaign for next year.
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They all like, dressed in like pilgrim outfits and like.
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That could be a good tournament idea, just like a pilgrim theme or, like you know, a union theme.
00:11:32.900 --> 00:11:36.917
They need a cannon version, just you pull like a string, oh my gosh.
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I hope they're here.
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We gotta go find them, guys.
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We have the best idea there go for you.
00:11:45.056 --> 00:11:46.918
Cannons, actual cannons.
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Ditched the super, so good thing.
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We want to shoot this thing a mile.
00:11:52.845 --> 00:11:54.769
The army, the military is going to get involved.
00:11:54.769 --> 00:11:56.164
You guys can't be doing this.
00:11:56.164 --> 00:11:58.527
Sorry, sorry, sorry.
00:11:58.527 --> 00:11:58.847
Oh man, sorry.
00:11:59.720 --> 00:12:01.245
Yeah, clearly we had too much fun yesterday.
00:12:01.245 --> 00:12:03.587
There's just a lot of fun interactive things you could do.
00:12:03.587 --> 00:12:09.990
You could actually really like get your hands on equipment and shoot things, and the cheesesteak wasn't bad either.
00:12:09.990 --> 00:12:11.826
So you know we had some good times.
00:12:14.504 --> 00:12:18.732
But it's a common theme that I've had with just people on the show.
00:12:18.732 --> 00:12:31.407
In general, it's the community involved and, like the people that are in the golf, obviously, with anything there's the you know, jerks and D bags and whatever, but it's a great community Like, not like everyone's pretty open.
00:12:31.407 --> 00:12:45.325
You're here for a common reason for the most part and even if you know people who don't golf but they appreciate the golf work, like it's just this nice community of people and, just like you know, like everyone's just having fun, like it's amazing.
00:12:45.325 --> 00:12:47.325
Yeah, it is an adult playground.
00:12:47.605 --> 00:12:47.846
It is.
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It's a welcoming community.
00:12:49.225 --> 00:12:51.942
The golf industry is fantastic and you know they.
00:12:51.942 --> 00:12:53.506
Obviously they've embraced you with open arms.
00:12:54.639 --> 00:12:55.642
They let my ass in here.
00:12:55.642 --> 00:12:56.222
No, no, no.
00:12:56.302 --> 00:12:59.249
No no no, no no no no.
00:13:02.490 --> 00:13:03.761
No, how long are we talking?
00:13:03.761 --> 00:13:04.985
An hour, oh, only 10 minutes.
00:13:04.985 --> 00:13:05.285
This is.
00:13:05.306 --> 00:13:06.109
Yeah, we're cooking now.
00:13:06.109 --> 00:13:06.910
This is fun, man.
00:13:07.019 --> 00:13:09.905
This, you know, we just start calling people.
00:13:09.905 --> 00:13:10.769
You want to come on.
00:13:11.283 --> 00:13:12.313
There's just parking over here.
00:13:12.313 --> 00:13:12.759
What do you do?
00:13:13.241 --> 00:13:13.783
What is it?
00:13:13.783 --> 00:13:16.687
Spark it anywhere, drop it.
00:13:16.687 --> 00:13:17.809
What was the phrase, denny?
00:13:17.971 --> 00:13:19.565
wait, we're just dropping this thing anywhere.
00:13:19.565 --> 00:13:31.892
Yesterday, at the PGA Asia or at the demo day, denny's media pass got us a good parking spot in two waters, and we kept having to convince every person in the parking lot that we were media.
00:13:31.892 --> 00:13:35.905
We deserve to park close to demo day, and sure enough after enough.
00:13:37.562 --> 00:13:40.490
Only because the word shuttle got mentioned a few times.
00:13:40.490 --> 00:13:42.164
I'm not a big shuttle person.
00:13:42.164 --> 00:13:43.288
I don't think anyone is.
00:13:43.288 --> 00:13:43.850
How could you be?
00:13:43.850 --> 00:13:46.342
Because there's never a line Like when it comes to just like.
00:13:46.342 --> 00:13:46.864
There's always.
00:13:46.864 --> 00:13:59.576
It's like chaos and people who've been waiting, there's people just walk up and try to like hop on, yeah, and then like here's the oldie, you feel bad a little bit yeah, yeah, I'll wait for the next shuttle, right, yeah, the word shuttle has a negative connotation.
00:13:59.576 --> 00:13:59.979
It really does.
00:14:00.080 --> 00:14:02.241
It's not very exciting, even like, it means you're not.
00:14:02.241 --> 00:14:03.525
It means you're not where you want to be yet.
00:14:05.591 --> 00:14:06.254
That's what that means.
00:14:06.254 --> 00:14:07.538
I mean it's a time filled bed.
00:14:07.538 --> 00:14:08.159
It is Shuttle means.
00:14:08.240 --> 00:14:17.865
It means you're not there yet you haven't made it and you're in this purgatory Waiting to get herded like cattle and then eventually, hopefully, you're there.
00:14:18.960 --> 00:14:19.844
I think the worst is this.
00:14:20.720 --> 00:14:21.845
This is a bad opening experience.
00:14:21.845 --> 00:14:23.225
You want to just show up and have fun.
00:14:23.480 --> 00:14:35.225
And this is a weird side note and I'm going to keep this in, so I apologize for the episode, but I travel a lot and the shuttle always has like two groups of people, like either people who are leaving or coming.
00:14:35.225 --> 00:14:37.424
It's just like that You're trying to get home.
00:14:37.424 --> 00:14:39.610
There's the people who are like the airport shuttle, like in your.
00:14:39.671 --> 00:14:40.392
Oh, that's a fun.
00:14:40.392 --> 00:14:43.028
Like going to the parking lot, yeah, yeah, that's a fun game.
00:14:43.200 --> 00:14:47.105
Those and just like the shuttles, like themselves, like Dallas or whatever.
00:14:47.220 --> 00:14:49.999
You got to go to like turn the Turn, the Turn the yeah, yeah.
00:14:50.260 --> 00:14:53.083
Oh, I'd rather walk.
00:14:53.840 --> 00:14:54.842
They give you a free coffee here.
00:14:54.842 --> 00:14:55.384
Would you get that?
00:14:55.585 --> 00:14:57.370
Yeah, here you Come on OK.
00:14:57.679 --> 00:14:59.466
So I'll grab a refreshment at some point.
00:14:59.966 --> 00:15:02.865
I just realized Four free coffees, four, no.
00:15:02.865 --> 00:15:07.287
The media pass so far has gotten us to one good parking spot.
00:15:07.567 --> 00:15:08.789
OK, two waters, two waters.
00:15:08.789 --> 00:15:11.744
And then coffee, and some coffee and this wonderful space here.
00:15:11.764 --> 00:15:11.985
And this.
00:15:13.562 --> 00:15:20.946
One, two minutes ago, danny wanted to face this camera towards some sort of wall over there that didn't have this fun PGA show Signed.
00:15:20.966 --> 00:15:22.981
Listen, I'm anxious, I don't oh man.
00:15:26.100 --> 00:15:27.701
You think this is his first PGA show.
00:15:27.701 --> 00:15:28.941
You know I just it.
00:15:28.941 --> 00:15:30.307
He's alive.
00:15:32.926 --> 00:15:38.158
If we were smart, so right next to us is like our microphones and there's a speaker system.
00:15:38.158 --> 00:15:44.298
So if we really wanted to, we could be like talking to the people here at the show.
00:15:44.298 --> 00:15:46.634
They'll be really flying a hat next year.
00:15:46.634 --> 00:15:47.519
It's what we're gonna do.
00:15:47.519 --> 00:15:48.140
What's that?
00:15:48.140 --> 00:15:48.924
Like ten minutes?
00:15:48.924 --> 00:15:58.725
It's just gonna be like the most obscure nonlinear story Conversation okay, and just to see if we get people to stop right right, like the history of golf.
00:15:58.885 --> 00:16:10.445
We were right on top of, like Bridgestone golf and some of these other people that are doing legitimate business, we would be saying all sorts of fun stuff in here, yeah, but you know I respect them too much, and Cleveland's behind us and a few other big brands.
00:16:10.445 --> 00:16:15.044
We're kind of right in the middle of some big ones and it's it's odd that they gave us this level of amplification.
00:16:15.525 --> 00:16:30.628
That could really not be positive or, you know, just impact, you know and just the, the, the amount of manpower, time, resources that go into Building this show.
00:16:30.628 --> 00:16:51.705
Building this show and just not even to build, like I think coming from the entertainment and like I think that's why I'm anxious today, because I feel like I should be working, because most shows, like I'm emceeing doing other stuff, but here I'm like a spectator and it's really weird, it's different, I get that, but it's being part of so many conversations like so I'm emceeing a thing for Raymore and Flanagan next week.
00:16:51.705 --> 00:17:07.337
So yesterday I was on the phone with them for a bit and just the amount of detail and Tying in and just like looking at what goes on here and that like there was meetings about, like the font and that like you just know how much time goes in, and thought and energy resources.
00:17:08.306 --> 00:17:09.188
It go eat.
00:17:09.188 --> 00:17:12.234
There's a dedicated team of people just must do this.
00:17:12.234 --> 00:17:18.539
If not, maybe like one other show, because they were here building this at least two, three days ago.
00:17:18.539 --> 00:17:19.605
It's wild.
00:17:20.547 --> 00:17:22.612
And the fact, right, the fact they bring all of this in.
00:17:22.612 --> 00:17:23.894
None of this is in here at all.
00:17:23.894 --> 00:17:31.184
It's just an open warehouse, essentially, and they bring all of this in here, the trust like the everything and everything is so expensive.
00:17:31.546 --> 00:17:35.608
I was talking to Gareth and he I forget who he said, but it was.
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It was someone he was a friend of his who has like a bigger booth here.
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