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Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs From mastering leadership and management, food and beverage excellence, member engagement, secrets, board governance and everything in between, all while keeping it fun and light.
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Whether you're a club veteran just getting your feet wet or somewhere in the middle, you are in the right place.
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I'm your host, denny Corby.
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Welcome to the show.
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What do political campaigns and private clubs have in common?
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A lot more than you think Power, dynamics, persuasion, a whole lot of personalities, and today's guest is a part of both worlds.
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Today I am joined by Charles Chuck Meerman, ccm, the current GM COO at San Diego Country Club and probably one of the most involved club leaders in politics, and we have a phenomenal conversation In full transparency.
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I am the last one to talk politics with.
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I know enough to be dangerous and that is about it, but it was cool to chat with him and learn about his background in politics and how it shaped his career and his leadership style, because he's managed multiple congressional campaigns, including against one of his own members, he's worked directly with state and federal leaders to keep his club open during COVID and he was a small poster child for that.
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He has sat on town councils, merchant boards, civic associations and he's been vetted by the Secret Service more times than some politicians.
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He is not just a club pro.
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Chuck is a strategist, a communicator, a dealmaker and someone who deeply understands how politics, power and leadership intersect.
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And in this episode we talk about why political thinking can and should influence how we run our clubs, how local government relations fast-track club projects, cut red tape and open doors.
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We talk about the real difference between being liked and being effective, and how Chuck handles criticism and member pushback with humor and grace.
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He also shares why more club leaders should get and be more involved in their communities, in the local politics, because it becomes important especially before you need and want something.
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This episode is amazing.
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It's smart, it's personable and he shares what drives him, the mentors who shaped him and the lessons he learned from both winning and losing in clubs and campaigns.
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This is a phenomenal episode, cannot wait to dive in and before we do, I want to tell you about something I got cooking and it is going to be so much fun and I got to tell you about it really quick.
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I'm putting on my own management event for club leaders, for club professionals of all levels, called Management in Motion.
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It's going to be September 22nd at the Monticello Motor Club.
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First off, if you have not listened to Hospitality and Horsepower with Yanel Porub, the GM there phenomenal episode Check it out.
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But I told him a vision I had.
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I was like, oh, it'd be so much fun to do a day of ripping up cars on the track and mixing in education.
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And he said done, and he hooked it up.
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So I'm doing Management in Motion September 22nd.
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It is a full day of education, leadership, while also ripping up BMW M2s, m3s and M4s on the track, drag racing, skid pad, auto X drag racing, high speed laps, go karts.
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Breakfast, lunch, dinner.
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There's going to be a poker tournament.
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We are going to have such an amazing time.
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And it's limited.
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There's only going to be 50 people max.
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I am so stoked.
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If you want to learn more or sign up, head on over to privateclubradiocom slash management in motion or MIM.
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I did both.
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So privateclubradiocom slash management in motion or privateclubradiocom slash MIM, m-i-m, and you can get all the information there.
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It's affordable and I have $100 off code.
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The code is Vroom, available for the next two weeks.
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If you want to sign up.
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We are going to have so much fun.
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I am stoked.
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Big thanks to some of our show partners here on the channel.
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You're going to hear about them more later on in the episode.
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Show them some support, check them out, let them know you heard about them or you're reaching out because of Private Club Radio.
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Enough about all of that, let's get to the episode.
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Private Club Radio listeners.
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Let's welcome to the show Chuck Meerman.
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So what's more stressful member guest weekend or campaign season?
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Why not put that?
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We're just going right into it.
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I think member guest is less stressful.
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You know there's only about 144 people.
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Campaign season is usually about half a million, so a little bit different demographic there yeah, uh, now how, how did you know?
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when you uh edit, you got started.
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You didn't start in clubs, you started in hotels.
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Right, correct, how did?
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How?
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Did the hospitality road start for you uh?
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you know I started with marriott at uh, the jw marriott out in palm desert, california.
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Um, if you ever been there, it's a pretty cool hotel.
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They got these electric boats that you actually drive out of the lobby.
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That was my job.
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I was a captain of an electric Duffy boat at the JW Springs, the Desert Springs Marriott in Palm Desert, california.
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That is cool.
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Yeah, I've never been there, but that sounds amazing.
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Pretty cool, Titanic reenactments and everything you know.
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Never let go, Never let go.
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Ever have any people like stagger into the water or fall in?
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We had a couple of celebrities you know that probably should remain nameless at this time because they're still in the daily gossip.
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They're also going to be named in the Diddy Trials, so we're going to be.
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I'll plead the fifth on that one day.
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So how'd you go from hotels to clubs?
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I just naturally.
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You know I did hotels with the Marriott, then I worked for American Golf for a little bit and then I went back to you know the hotel scene with a family company out in San Diego and then I got into private clubs.
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At La Jolla Beach and Tennis Club my family had been a member of a private club growing out in Palm Springs.
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One of my early high school girlfriends her dad was one of the pioneers in the club industry.
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I think he's one of the first general managers to get their CCM designation.
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Out in the desert, the Coachella Valley, is a plethora of private clubs so there was no shortage there.
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So I just grew up in the environment, joined La Jolla Beach and Tennis Club and worked my way up there for 15 years and then went out to Illinois Inverness Golf Club and then went out to Illinois Inverness Golf Club and then it got to come back home to San Diego Country Club and clubs and politics run through my blood.
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I say each side has.
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You know, each sideburn has some gray hair for each one of them that's really funny.
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I like that.
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What now?
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When did politics come into play were?
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Were you always into it, was your family into it, or were you like the oddball who got into it?
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You know I was the weird one.
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You know waiting up all night for an election night, the race to 270 and all that fun stuff.
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Really, how it started, I went to a Catholic school in Palm Springs.
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At the time our mayor was Sonny Bono and then he became our congressman and sadly he passed away up in a skiing accident.
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I actually ultra-served his funeral, so it was pretty cool.
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I got to meet a lot of prominent people and getting called out of class from the Secret Service and middle school was a pretty cool thing.
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Wait timeout what?
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Yeah, it was an.
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E-True Hollywood story.
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There it was definitely a moment and it was I guess it's sort of like captivated my like passion about like just people and power and the ability to like make, hopefully, positive change, and it was.
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It was an awesome experience and ever since then I just I started volunteering, getting involved, and I am sort of a history nerd.
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No trivia today, though, please.
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It's contractually obligated not to go down that route, but yeah, politics were just in my blood.
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I started volunteering on his widow's campaign, so I guess I identified something there.
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Maybe I shouldn't have, but we did that and then just some fortuitous experiences.
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Met someone that worked with one of the major parties in their law department.
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I used to be a little more attractive, about 50 pounds less, and it all worked out.
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And then hung out with her, happened to get a connection to work on a campaign, and then it just steamrolled from there.
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Now rewind.
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What do you mean?
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You got called out of class by the secret service, like was this to go to the service or was this like an?
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Like an interview, to make sure you're not you know?
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I've probably been vetted more times by the secret service in the last like two decades than any other club manager in the country, outside of maybe some of the guys in washington.
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But uh, I, I, uh, I, I'm, I'm clean supposedly, um, but yeah, they, they took us out of class, you know, for the event to get over there.
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They didn't, you know, they usually don't pre-screen, you know, 12 year olds.
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So, uh, I was okay, I passed the bar there and I can say that I've been successfully screened in the last two years as well.
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so yeah, I'm okay you must have been so cool like the the next day.
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It's not like you know, the principal's calling you like the secret service is calling uh, yeah, it was uh, you know it definitely raised my stock value.
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Uh, um, I think.
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Uh, the eighth grade girlfriend was uh pretty excited we got to go see titanic, you know three times for that three hour and 14 minutes.
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So a couple more dates happened.
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It was pretty awesome.
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Yeah, yeah.
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But that was the end of my athletic career too.
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You know, I pinnacled in eighth grade, so we'll just leave it to that.
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Peaked in eighth grade.
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Now you've worked on both sides of you know from running clubs and political campaigns.
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Is there anything similar about managing a club and managing a political operation?
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I think the better question is what is different?
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Um, I would tell you that clubs are very highly political and I think, uh, every club manager would tell you the demographics, the relationships you build, you know, the board relationships, working with the members, working with the committees, it's all political, you know.
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I think you have to have the ability to be able to come together with a group of people, just like in politics, and find consensus, collaboration, be able to communicate with people and really, I think politics and club life is nearly identical.
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A political campaign usually is like a sprint.
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I think the club management is more of a marathon, even though our lifespan as general managers continues to decrease in this industry.
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Even though our lifespan as general managers continues to decrease in this industry.
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You're running a small organization that's multifaceted, basically build on relationships, whether it be your members or, you know when in the campaign it's your constituents.
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So you've got to have those skills to be able to communicate to the people you know, address policy.
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Collaboration is huge on both sides In the boardroom.
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If you're not getting collaboration, you're not going anywhere.
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And then obviously, compromise, which unfortunately, I think we find more in the clubs these days but not so much in the political world, as we all know, sadly.
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So I think they're very similar.
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When I first started going for looking at general manager jobs full disclosure I didn't even have my political background on my resume.
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I was like oh no, this is like a scarlet letter.
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Then a couple of recruiters talked to me and everything.
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They're like what do we not know about Chuck Merriman?
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I'm like well, I've ran three congressional campaigns, been a part of six, and then four presidential campaigns Like what?
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I'm like, yeah.
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They're like when do you do that I'm like, oh, that's my side hustle, and so now it's on there.
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You know, no political affiliation, nothing.
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But they think it's like a huge like markup and differentiating factor between me and potentially other candidates for jobs.
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Has your campaign work shaped the way you lead and communicate as a GM COO?
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A hundred percent.
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You have to be on your game in the campaign world.
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You can never have those miscues or social faux pas.
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So yeah, I definitely think that you learn how to communicate with members and it's all about building the relationships.
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I'm a very much a relationship-based guy.
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If you talk to people they'll say it's charisma that I like to build through myself.
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I like to feel that relationship and have that instant connection with people.
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And relationships are based on the campaign.
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That's how you get people to trust you to vote for you or your candidate.
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And the same thing in the boardroom.
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I have a policy that I don't go to my membership with a member vote unless I know I have the votes.
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I whip up the votes before.
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I sort of feel if you go to a member vote and don't have the votes, it's like sort of a vote of no confidence.
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And so I definitely see the direct parallels.
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And communicating with our members, you know respectful tone, proper place.
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Obviously I like to have fun.
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I think humor is a part of it too, because our world is.
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You know, we got a lot of serious things going on in this world and if you can't take a lighter approach to it but also be pragmatic and serious.
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You got serious problems, yeah.
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Yeah, okay, I feel like let me see how I'm going to, because I feel like in politics, everything is public, or a lot of it is, and in clubs everything feels private.
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So how do you I don't even know what I'm trying to ask, but, like, how do you feel or think about?
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You know transparency and messaging when it comes to clubs and club leadership and communication?
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I am always 100% transparent with the club members as well.
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I've noticed that even in the club world, as much as we used to be private behind our gates, things leak out in the community, everything, and you always want to put your best representation for your club out there.
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Clubs, basically, how they succeed, is based all on reputation.
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If you're a reputational hazard, you're not going to attract new members, you're probably going to lose members.
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So your reputation in the community is how you're getting these people to write these initiation checks to join your club.
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So I think you have to act in the same way in a professional manner, but at the same time build your own reputation same way in a professional manner but at the same time build your own reputation.
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Yeah, and I'm sure through the years of, you know, rallying support, reading a room, dealing with the pressures of all of that, I'm sure that translated super well into clubs also.
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Yeah, you know long hours, long days in both industries, that's for sure.
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I'll tell you, campaign life is not for the weak by any means, and club management life is definitely one that takes a lot of time and dedication.
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And yeah, you, you got to read.
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The people know your audience, whether it be your voters or with your members, and right place, right time to say things.
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Obviously, conversations will differentiate between different voters and also from different members.
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Yeah, do you think more?
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people.
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Club leaders maybe should be more involved with their local communities on the political level, 100 percent, like later today.
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I have a call with our community, you know, with our municipality here in Chula Vista.
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We're saying your country club's located and I believe engagement with your local leaders is pivotal on a lot of difference.
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It brings back the reputational factors for the clubs, but there's so many things that the clubs need Civic participation, whether it be, you know, permitting for projects, you know, philanthropic, giving back to the communities.
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I think are so important.
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A lot of members now join clubs because they like to see that philanthropic side of what clubs do and I'm a big proponent of obviously like civic leadership and giving your time to being leaders in the community.
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We do outreach here to, you know, the police departments, the fire departments, those are all public servants that help us and you never know when you're going to need them.
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So I think it's always good to have friends in powerful places.
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Yep, 1000%.
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I know this is like the same, but like different.
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So whenever I emcee, like conferences and there's you know vendors and sponsors and all that, I always tell people like listen, as you're going through you know, even like you know some, some CMA events and whatnot, it's like, hey, as you're going through you know, even like you know some CMA events and whatnot.
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It's like, hey, as you're going through that whole maze of things, like keep an open mind, like start some relationship.
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I know it's different but the same.
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But like start some relationships, start some connections, because you want to have those before you need them, because you know, if you ever like, oh crap, I need a whatever supplier or I need this to be sourced because something happened, like it's better to have those connections sooner than later, not like when you're in a rush and like begging for help, it's always better to start those connections and start those relationships earlier than later.
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So let me give you a great example of that.
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I was just going to ask for one.
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So La Jolla Beach and Tennis Club obviously you know great institution and been around forever.
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Family owned right there, premier property, premier club in the industry.
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I've been there 15 years.
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Uh, covid happens 2021, covid strikes, california shuts down.
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Uh, you know, can't really do anything.
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Um, this is really when your political connections came to light.
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Uh, if you've ever been there, if people have visited la jolla beach and tennis club, it's a beautiful property right on the pacific ocean, its own beach, everything.
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But we have a nine hole pitch and putt golf course.
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It's known, rarely used, it's more for aesthetics.
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You know everything.
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So you know I was able to call up county board of supervisors.
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You know people in the state government, everything.
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I'm like how can we reopen our club?
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And they were going through the list, list, list and they're like a golf course.
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I'm like, oh, we have a golf course.
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You know we're a beach and tennis club, but we have this.
00:18:07.403 --> 00:18:12.147
You know 1500 yard pitch and putt that you don't use anything more than a lob, wedge and putter on.
00:18:12.929 --> 00:18:17.031
I was able to reopen our club to its members to get back through.
00:18:17.031 --> 00:18:26.755
You know the means of working with the local government and the state government as a golf course, and that would have never happened had we not had those relationships and conversations, you know.
00:18:26.755 --> 00:18:28.076
Then the county people came out.
00:18:28.076 --> 00:18:34.942
They actually came and inspected themselves and we're like, oh, you guys are a prime example of what we should be doing when we reopen our properties.
00:18:34.942 --> 00:18:36.924
So then we started writing.
00:18:36.924 --> 00:18:39.867
You know they were like well, we need protocols on tennis.
00:18:39.867 --> 00:18:50.260
So the president of the club and I started writing protocols on how do you play tennis, you know, without being within five feet of someone and touching the ball and all that fun stuff that we had to go through.
00:18:50.260 --> 00:18:52.768
And we wrote the protocols for tennis tournaments to return in California.
00:18:52.768 --> 00:18:57.165
So through those connections you receive opportunity.
00:18:57.835 --> 00:19:03.961
The greatest thing about politics and all this with people and knowing relationships, it's really just about access.
00:19:03.961 --> 00:19:06.575
Can you pick up the phone and call your local leaders?
00:19:06.575 --> 00:19:11.688
You might not get what you want, but at least you can get a straight answer.
00:19:11.688 --> 00:19:16.125
You don't have to go through the bureaucracy of what government has turned into.
00:19:16.125 --> 00:19:29.266
It's amazing to be able to just text that leader or call them and ask them a question and just get it straight from the source, whether it be in your club life.
00:19:29.266 --> 00:19:35.106
The clubs love that, especially Right now we're about to embark upon this huge renovation project of our golf course.
00:19:35.106 --> 00:19:43.761
The doors were so wide open already, with us working with the city, that it's a positive environment and that's only a beneficial beneficial to your members.
00:19:44.423 --> 00:19:46.769
How do you keep it?
00:19:46.769 --> 00:19:53.086
Keep it separate but together, meaning like, how do you walk that fair line?
00:19:53.086 --> 00:19:54.957
Like how do you keep that level head?
00:19:54.957 --> 00:20:01.613
Because I feel like sometimes when people are in politics, they're so on their side, stuck to their guns, and they want, like everyone to know about it.
00:20:01.613 --> 00:20:04.345
You know, it's like the same people who you know just start crossfit.
00:20:04.345 --> 00:20:06.595
You know, how do you know someone does crossfit.
00:20:06.595 --> 00:20:08.278
They tell you they do crossfit.
00:20:08.278 --> 00:20:15.538
Uh, how do you like, how do you keep that like level, straight, middle ground, vibe and like energy about you?
00:20:16.980 --> 00:20:18.223
separation of church and state.
00:20:18.223 --> 00:20:20.367
Basically, you gotta like divide it out there.