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Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs, from mastering leadership and management, food and beverage excellence, member engagement secrets, board governance and everything in between, all while keeping it fun and light.
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Whether you're a club veteran just getting your feet wet or somewhere in the middle, you are in the right place.
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I'm your host, denny Corby.
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Welcome to the show place.
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I'm your host, denny Corby.
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Welcome to the show.
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In this episode, I am joined by one of the most respected, genuinely beloved figures in the club space.
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He's the guy who makes you feel like you belong.
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The second you meet him, I am chatting with none other than Raleigh Carlson.
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He's been in the game for decades, from retail and marketing to regional operations with American Golf to leading private clubs in Wisconsin and Minnesota, and for the last 14 years he's been the beating heart and managing director behind the Upper Midwest CMAA chapter.
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I first got to work with Raleigh and meet him as I was emceeing and getting ready for the Midwest Regional Educational Forum with him and Kathy Collins, and it was amazing watching Raleigh do what he does best, which is make every single person that he comes in contact with, feel welcomed, valued and inspired to lead with purpose.
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So in this episode we talk about him and his career and we get into some big topics from mentorship to the danger of chasing money over a mission and how to build a career that doesn't just grow but also gives back.
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We also touch on the biggest mistakes people make when changing jobs and we also talk about the biggest mistakes people make when changing jobs.
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What makes somebody coachable and how and why helping others without needing the credit somehow gets you all the credit.
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It's amazing.
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I am so psyched and stoked like stokeded Now.
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I'm very excited for this episode and cannot wait for you guys to dive in.
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But before we do, I just want to give you a quick update If you haven't heard about already a little fun management event I am doing the end of September in Monticello, new York, at the Monticello Motor Club.
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It is going to be such an amazing time Management in motion, racing, drifting, auto-axing, high-speed laps, but also learning and getting education from other GMs in the space who spend time on the track and how that relates to leadership and management and what we all do at clubs every single day.
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I am so excited for this If you want to learn more, head on over to privateclubradiocom.
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Slash management in motion or just privateclubradiocom slash mim dot com.
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Slash management in motion or just private club radio dot com slash mim.
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It's affordable, it's inexpensive and we are going to have absolutely such an amazing time.
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Great people, great networking, great education, great fun, great food and I know the guest list so far.
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It is packed with some really fun people from all over the country.
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We are limiting it to 50 spots and there's over 30 taken so far, so not too many left.
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Make sure you register as well.
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I just want to give a big thanks to all of our show partners here on Private Club Radio.
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It means the absolute world.
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You're going to hear about them throughout the ads and throughout the episodes.
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If you're in the market or looking to learn a little bit more about them, please hit them up and let them know that you're reaching out because of Private Club Radio.
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Enough about all that.
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Let's get to the episode.
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Private Club Radio listeners, let's welcome to the show.
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Raleigh Carlson, how are things in your world?
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Where is Homebase for you again?
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Homebase is a northwest Minneapolis suburb, Twin City area suburb by the name of Maple Grove, Minnesota, and we finally got a little relief from the scorching heat the last three days.
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See, we finally are just getting heat here, like we're just getting warm.
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We send it to you with our love, yeah.
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Is that where you're born and raised?
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Well, I grew up in Minnesota, lived in Denver for 15 years, came back to Minnesota Twin City area in 2002.
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Got you Because there was one grandchild then and we assumed there would be more, and now we have five.
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Wow, popping them out.
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Yeah, well, they range in age from 14 to 24.
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That's a fun age is.
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It is the older they get, the better it is to engage with them.
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Yeah, do you get to see?
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them often.
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Oh yeah, we do they.
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They live fairly.
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They live fairly close, so, yeah, we do get to see them often that's cool.
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Are any of them future club people?
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I don't think they're going to be future club people.
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A couple of them have, uh have worked in hospitality.
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In fact, uh, our middle son, chad's wife nicole, used to work for me at the hudson golf club in hudson, wisconsin, and that's how they met.
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Oh, no way, oh yeah, so see that the club thing just keeps coming back around.
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Yeah, yeah.
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And now, how did you get into the club space?
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How did you find your way in?
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I found my way into clubs when we were living in Denver in the early 90s.
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I went to work for American Golf Corporation and at that time American golf corporation was the largest golf management company well, at least the united states, they alleged the world.
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But the united states and um started out working for them and, in specific clubs, end up being the regional director responsible for all of american golf's private and daily fee properties in Colorado and New Mexico.
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Interesting.
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And then what got you to executive director now?
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What was the rest of your career path like?
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Well, I joined CMA in 2003 when I was a general manager of the Hudson Wisconsin Golf Club.
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And when I was with American Golf, they wouldn't support us joining CMA because, you know, all of the programs within American Golf to run the courses and so on and so forth are, I wouldn't say, proprietary, but they're of their own birth and so American Golf kind of sort of didn't want any outside influence in the operations of our properties.
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But when we moved back here and ended up at the Hudson Golf Club, I ended up connecting with a longtime chapter member by the name of Dick Haugen, who has since retired, and he got me involved.
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And so here we are.
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I was president of the chapter in 2010.
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We are.
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I was president of the chapter in 2010.
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And when I retired in 2013, they asked me to be the managing director.
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And I said, well, of course.
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So yeah, been involved for a long time.
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It's a great opportunity to stay connected in our industry and also another great opportunity is to work with and encourage young people interested in hospitality to consider entering the club world.
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And we do a lot of that with there in CMEA land.
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There are a number of CMEA student chapters and our chapter and Kathy Collins, who manages the Wisconsin Badger chapter, were the senior chapters for UW Stout in Menominee, wisconsin, for their CMEA chapter.
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So we work closely with them.
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We financially support the club management course in their hospitality program in the fall semester and I wouldn't say we're recruiting, but by the time they start the club management class right after Labor Day and finish after Thanksgiving they know a good deal about the industry and a good number of them end up going into the club industry.
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They are speaking fluent Clubbanese.
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Yes, they are.
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Well, we involve them.
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You know they get to, they get to meet.
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You know of the 12 or 13 Mondays in the fall semester, depending on when Thanksgiving is, nine or 10 of those Monday classes are.
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I personally don't conduct all of them, but are conducted by CMA members, whether they're local chapter members or connected to CMA on a regional basis or even a national basis.
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So we do a lot to really pull back the curtain on the club industry for these students and the maximum enrollment for those classes is 30, and it's been full with a waiting list the last three years.
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Heck, yeah, yeah.
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What sort of things do you think that they are surprised by when you quote unquote pull back the curtain, like.
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What do you think is like the common misconception from students to clubs?
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Well, I wouldn't call it a misconception.
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The vast majority, if not all of the students in the class really don't have a sense or vision or understanding of what clubs are.
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But as we go through the class and Kathy and I conduct a class early in the semester to kind of pull back the curtain and tell them all about clubs, and so we go around the room and have everybody tell us who they are, where they're from, why they're here and what they want to do in hospitality.
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And when they get all done and they want to do any number of things in hospitality when they get all done, we tell them you know what you can do any one of those or all of those in clubs, and it's easier.
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And the reason it's easier is because your customers are the members and they're not transient, and no disrespect to restaurants or hotels or you know, any other hospitality venues, but their eyes light up when they hear that.
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The fact that the people that they're going to be engaging with if they go in clubs are not transient.
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They're the members and for the most part it leads to great engagements.
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If you know and understand them, the members themselves, then in a lot of cases, if you pay attention, you can actually anticipate their needs.
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And that goes a long way to connecting.
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Well, I think on the flip side, because there's probably maybe some kids or people or personalities, whoever who want more of that transient.
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Maybe they don't want to be as in the relationship, they like more of the hotel stuff.
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So it also helps self-filter and find the right people, the right kind of hotel stuff.
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So it also helps self-filter and find the right people, the right kind of.
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I think it does take a certain personality, a certain person to really lead in the club space.
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There's many different areas in the club space, but to really lead and be a true consummate club professional, I think it's definitely a certain personality.
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Well, that's definitely true, denny.
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Some of the things that we tell them when Kathy and I are in that first meeting with them, is that wherever you go, you want to be involved in the initial steps of your career, where there's potentially a good training program so you can learn and grow.
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And we tell them flat out the best training programs within the entire hospitality industry are hotels.
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They really have excellent training programs and we always point out for an example and use Marriott or Hilton as examples Wonderful, wonderful training programs to help you develop, as examples, wonderful, wonderful training programs to help you develop.
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But we do tell them, if you succeed in hotels and you begin to grow, you almost don't get to unpack your suitcase, because if you're good in hotels, they will move you along, and it's a relative statement, but move you along at a fairly rapid pace Doesn't mean it's not a good career, but we just share with them.
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You know that that's that's you're going to.
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You're going to be real mobile if you end up deciding to stay in the hotel industry and keep going.
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Yeah, yeah, and you've had quite, a you know, unique background that includes both ops and marketing.
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How do you think that has shaped?
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how you've led and kind of coached and mentored others over the years.
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Well, because it provides a pretty broad horizon to what you can do in clubs.
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It helps me tap into what the real hot buttons or interest areas are with individuals and clubs, and not that I tell them how to do it or what to do, but I can share examples of experiences that help lead to a growth career from that standpoint.
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And when it comes right down to it, this is the people business and whether you're on the member side or the club management side, it's the people business.
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The club management side it's the people business and if you understand that, then it's easy and it's it's frankly, it's more fun because and not everybody you connect with in clubs, as far as members are concerned, are welcoming or interesting to, to spend some time with, but it's the people business and once, if you like people, this is a great industry for us.
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If you like people, this is a great industry for us.
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Yeah, Is there, you know kind of still on the younger managers, or even just like the younger professional side?
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Is there something, because you have your ear to the ground with them, is there anything that you know they maybe need to hear right now that they don't want to hear?
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Is there any like common things that are popping up, that or trends that maybe need to stop?
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Or that's a good.
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That's a good, that's a good question, because there's a couple of things.
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First of all, one of the things that we help them understand and hopefully they'll be comfortable with is to put themselves out there.
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In other words, you know, be open, be conversant, smile, engage with the members.
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The key word in the club business today and with respect to members is the experience, the word experience, and so, no matter what level you are in a management career in a club, in whatever area of the club, you play, to varying degrees, a a key role in the in, in providing that experience and, um, you know.
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So we tell them, don't be afraid to put yourself out there.
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Um, we, you know.
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We tell them various things, and I'm always kidded about this because I always tell them.
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I'll tell you what my mother always told me you have two ears and one mouth.
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Make sure you use them in that order.
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And when you engage with members as a club, as part of the staff of the club, you should don't hear what they say, listen to what they say.
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So if you're, you know, encountering a conversation that maybe a member has not had a real good experience or doesn't like something about the club, and again, no matter what you level at, make sure you clearly understand what they are trying to bring to your attention and then read it back to them to make sure you have it.
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And there's one word that can't be in a vocabulary when you're in the club business, and that word is no.
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Never say no.
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In most all cases, no matter what the club member is looking for or sharing with you, find a path to yes, whether it's in totality or various pieces of it, clear articulation and engaging with members.
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It's invaluable and the members really appreciate that too.
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Yeah, you know I'm in the camp of going for.
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Yes, I know there's other people who have a, you know a different point of view, which is totally fine, but to me I always love going for.
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Like oh my, yes, of course we can.
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It's going to have to.
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You know it's going to cost a million, it's going to.
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You know there's always a.
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But there of course we can do it.
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Yeah, it's going to have to.
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You know it's going to cost a million, it's going to.
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You know there's always a but there, of course we can do it.
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Yeah, of course we can totally do that.
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Yeah, Well, but that's not.
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But you're not, you're not off target at all, because when you get, when you get the conversation engaged like that, you can help them as a path to yes, and it may be totally what they're looking for, or a component of they're looking for, or what we have to do to get to where the member thinks we ought to go with something yeah, and you and you, you've coached a lot of people.
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You've you've mentored a lot of people.
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What's what, who?
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Who's your favorite type of person to coach, to mentor, and what makes somebody coachable and mentorable?
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I think it's one key word and it's sincerity.
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You know, if you've been around a long time and I have and you have you can tell if somebody's sincere in what they want to talk about or ask about or tell you about, and that sincerity thing is very important.
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Once you understand that and then you work closely with somebody and you're on a you know you're on a with your staff members.
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At least, my orientation was three priorities, in this order member satisfaction or, excuse me, co-worker satisfaction.
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Member satisfaction and then make your financial goals.
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Because if you provide a good, safe, clean workplace that's free of any harassment or anything from anybody and work closely with your coworkers whether it's a job or a career and help them grow or succeed or feel good about it, then that's going to show through to the member experience.
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And if you get those two right, you have an awfully good opportunity to make your financial goals.
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And if you get those two right, you have an awfully good opportunity to make your financial goals.
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But if you get those first two turned around and don't have coworker satisfaction number one, that's going to show through to the members as well and then you've got a real challenge in taking good care of your members after you've tried to take good care of your coworkers.
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Yeah, yeah, your, your vibe attracts your tribe.
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That's good, Well put yeah, and here here's a.
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Here's a second one for you.
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Be more interested than interesting.
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That's right.
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I like that one, that's right and there and there's there's.
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You know there's a there there's.
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you know there's a subtext to that, and that is you're not in a club, no matter what level you're serving as an employee, to have the light shine on you, and you don't want to do that because members will see through that right away and it doesn't work Well, and I think you know to get metaphorical I think is the right word is like when you shine enough light on the people around you, it brightens you in different ways, like you're still visible, you're still there, you know, and it you know, the the older I get to, the more it's like, the more you help others, and I think I don't know if it's a Jim Rohn quote or who you know who knows Brian Tracy, but it's like you know, if you help enough people achieve their goals, you'll achieve yours.
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Like, so just the more you just help and put the spotlight in front of other people.
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It just comes back on you multiple times over.
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Well, you know, the best part, the most fun about managing clubs and this applies to me too, being the managing director of a CMA chapter, and this applies to me, too, being the managing director of a CMEA chapter the best part about it is helping people understand how to get to where they want to go.
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And I used to do one thing in clubs all the time, and I did it every single morning, and I called it MBWA and it was management by wandering around.
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And you know, if you know your co-workers' first names, and before shift starts or whatever the case may be, if you're just present, you walk around and say you know, hi, bob, how you doing, hi, denny, how's things, how's your son?
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I understand he's playing hockey, or whatever the case may be.
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If you're just present, you walk around and say you know, hi, bob, how you doing, hi, denny, how's things, How's your son?
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I understand he's playing hockey or whatever.
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That way and do it sincerely.
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That way is.
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I mean, that's a pretty obvious way of showing that your coworkers, you really do care about them.
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And you know the old saying about you know my door's always open.
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You know to come into my office.
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The the the point.
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The other point to that is if you develop that relationship, then you're always open to them and they can come to you with questions.
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Now, if they come to you with questions or challenges within a department and you're the GM or the AGM, you want to.
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You want to understand what they tell you, but you don't step on the toes of their boss, you know another supervisor, point them in the right direction and then just understand and see what happens with it.
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I mean, to me that's just common sense.
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It's absolutely common sense to treat your co-workers that way it's absolutely common sense to treat your co-workers that way.
00:20:38.933 --> 00:20:52.935
Yeah, when it comes to mentors, mentees, what about on the flip side is what can or what are some traits or attributes or what are some ways that a young person can look up to or ask somebody like how does that relationship start between mentor, mentoree and?
00:20:52.935 --> 00:20:58.005
And what about if it's not even the person that they directly work with?
00:20:58.005 --> 00:21:01.661
So let's just say it's somebody that they just admire from a different club or whatever.
00:21:01.661 --> 00:21:05.180
How do you start that connection, that relationship?
00:21:07.493 --> 00:21:09.220
Well, there's a couple of ways to do it.
00:21:09.220 --> 00:21:15.980
The first way is it doesn't matter what management position you're in a club.
00:21:15.980 --> 00:21:18.724
As I've said before, get to know your people.
00:21:18.724 --> 00:21:28.392
You don't have to know them intimately, but get to know them to the point where, hopefully, they're comfortable coming to you and saying so and so and such and such and the other you know.
00:21:28.392 --> 00:21:32.461
The other part of it you know within, and I'll take it to within our chapter.
00:21:32.461 --> 00:21:40.452
It to within our chapter, within our chapter.
00:21:40.472 --> 00:21:42.780
As a managing director, you develop various depths in the relationships of all of your members.
00:21:42.780 --> 00:21:49.980
But if they believe what you say and you're honest and legitimate, then if they have a question or an issue, they'll come to you.
00:21:49.980 --> 00:21:55.153
It might be a question about something in club management where could I go?
00:21:55.153 --> 00:22:00.999
In other words, from step two to step three or as they go through their career.
00:22:00.999 --> 00:22:03.820
Answer it based on what you know.
00:22:03.820 --> 00:22:16.994
And if you don't actually know the specific answer or want to get something to them, tell them let me find that out for sure and let me get back to you.
00:22:16.994 --> 00:22:17.476
Live up to what you say.
00:22:17.476 --> 00:22:20.686
If you say you're going to get back to him, don't run into him a week later and say oh yeah, that's right, I owe you an answer.
00:22:22.952 --> 00:22:26.321
You know, what's really funny is I was just chatting with a GM today.
00:22:26.321 --> 00:22:31.857
He's a longtime client, friend, just a good person, and I say phone tag.
00:22:31.857 --> 00:22:39.071
He's been meaning to call me back for a while now and he thoroughly apologized today.
00:22:39.071 --> 00:22:51.496
It's so weird that you just brought that up because he made it a point to say no, like I've been trying to instill in myself and my team, if somebody gets back to you within 24 hours, like you, you get them some sort of response.
00:22:51.496 --> 00:22:53.641
It might not be the the one that everybody wants.
00:22:53.641 --> 00:22:58.016
It might say, hey, I need some more time, but like you, have to within 24 hours.
00:22:58.016 --> 00:22:59.419
So he's like I, he's like I.
00:22:59.419 --> 00:23:02.443
Am very sorry, it's just so weird how you just brought that up.
00:23:02.443 --> 00:23:03.305
That's so weird.
00:23:16.525 --> 00:23:17.589
And then the timely response is important.
00:23:17.589 --> 00:23:22.413
You know, do what you say, what you're going to do when you say you're going to do it, and then do it.
00:23:22.413 --> 00:23:29.980
If it's simply as simple as a Post-it note on your desk or somewhere that says you know, make sure you hook up with Denny at 2 o'clock on this Monday.
00:23:29.980 --> 00:23:35.125
If it's just a quick answer or I'm not done yet, I'll get back to you.
00:23:35.125 --> 00:23:45.795
At least you didn't leave any doubt in the mind of the recipient that you were working on or understood what they wanted.
00:23:45.836 --> 00:23:47.740
Again, it's common sense, but it's very, very simple to do it.
00:23:47.740 --> 00:23:49.522
You can have a Post-it note.
00:23:49.522 --> 00:23:53.710
You can write it on your hand.
00:23:53.710 --> 00:24:10.280
Everybody's got a mobile phone, you have a calendar in there, that'll, that'll, that'll ding and give you a notice of something, and it's okay, just have it right there, because when you get mired in the day-to-day activity and the minutiae and the dynamics, if you don't have a small reminder somewhere to tell you, it's easy to get by it.
00:24:10.280 --> 00:24:14.113
And then how do you feel an hour or two later when you were supposed to connect with somebody?
00:24:14.634 --> 00:24:29.313
yeah, but then again, the apology is very important yeah, is that you've you're you get to see and deal and hear with like a lot in the in the industry, probably more than the average person, just as for how much that that you do is there?
00:24:29.313 --> 00:24:31.457
Are there any career mistakes?
00:24:31.457 --> 00:24:39.699
You see over and over again that maybe people, if they, you know, took an extra second to maybe think about or just wait, you know, is there anything that you just see?
00:24:39.699 --> 00:24:42.453
Maybe people make you know a little misstep?
00:24:42.453 --> 00:24:47.051
I think, even though it's all learning curves, you know it's all learning.
00:24:47.173 --> 00:24:55.134
But I think I think the one that I see the most is changing jobs from one club to another and just making the move for money.
00:24:55.134 --> 00:25:10.438
It's not about the money and you know, in our chapter in Minnesota North South Dakota, part of Wisconsin the networking component of our chapter members is very strong Because in our business there's no secrets.
00:25:10.438 --> 00:25:12.898
Everybody knows what every other club is doing.
00:25:12.898 --> 00:25:16.641
I mean it's not like a secret strategy or anything.
00:25:16.641 --> 00:25:21.714
Everybody knows what everybody's doing, whether it's a club that's four miles from you or a club across town.
00:25:21.714 --> 00:25:38.069
But the whole point is, especially in a position of a managing director, you have a pretty good, you have pretty good insight into most, all of the clubs in your chapter and how they operate or whatever.