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Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs From mastering, leadership and management, food and beverage excellence, member engagement secrets, board governance and everything in between, all while keeping it fun and light.
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Whether you're a club veteran just getting your feet wet or somewhere in the middle, you are in the right place.
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I'm your host, denny Corby.
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Welcome to the show.
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In this episode we are talking with Paul Kornfein, who is one of the very few certified master club managers CCM and the guy who's taking a 150-year-old club in downtown Austin and making it TikTok worthy.
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We're talking tradition meets disruption in the best way possible, because in this episode, paul is peeling back the curtain on how the Austin Club is using content creators to spark buzz, how Gen Z is actually responding to private clubs and the creative events they are doing.
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That's getting people talking and coming into the club.
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We're talking selling out events at the club midweek.
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We walk through Paul's history and a little bit of what got him into the clubs to hear where he's at now rethinking outdated club rules, injecting energy into old spaces and why.
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The future of clubs depends on how well we tell our stories, and not just the club stories, but also our own personal stories as well.
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And what prompted all of this is his use of influencers and social media and being active on different platforms to showcase not just himself and his own personal brand, but also the club and the Austin Club and what they are doing to attract, retain and get members.
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And the crazy part and the best part is everybody is on board, everybody.
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And the best part is everybody is on board Everybody, from the staff to the members to the board, everybody.
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I love this episode.
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I love Paul.
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He's such a great guy, such a great dude, full of energy and insight, and I cannot wait for you all to dive in Before we do.
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Big thanks to our show partners and if you are interested in any of our show partners, if and when you reach out, just let them know.
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Hey, you appreciate them supporting us here on Private Club Radio.
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Also.
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Real quick, my 2025 is basically booked.
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I might have two dates left, but right now currently booking for 2026, my comedy, magic and mind reading show, the Denny Corby experience.
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There's excitement, there's mystery.
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Also there's magic, mind reading and comedy.
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A ton of laughs, gasps and holy craps.
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I perform for well over 350 clubs and would love to come to yours next.
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So if you're looking for 2026 events, so if you're interested, let's have a conversation.
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And if you wanna have a ton of fun with me and about 50 other club people club professionals I'm hosting Management in Motion at the Monticello Motor Club.
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This is a well-crafted, curated leadership event for you, the club professional, where we are going to rip up BMWs, m2s, 3s and 4s, drag racing, skid pad, go karts, all the works, all while learning relevant information from other club professionals that also has spent time on the track and how that relates to what we're doing.
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It is going to be an absolute blast.
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You get three CMAA credits and it's only 820 bucks.
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If you want to learn more, head on over to privateclubradiocom slash MIM for Management in Motion, or just privateclubradiocom slash Management in Motion.
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Enough about that, let's get to the episode.
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Private Club Radio listeners.
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Let's welcome to the show my friend Paul Kornfein.
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So I will trade the Chicago and the Green Bay winters any day for these temperatures here.
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Brutal, brutal.
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I think when I was up there, when you and I first met, I remember it was like chilling, like it was freezing.
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Well, like six months solid, you know.
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So it's yeah, I have no issues being down dude, you have been crushing it with the austin club and the content and your social media and all of that.
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It's been so cool to watch it has.
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I've had a lot of help.
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We brought in a gal who's 20 years old.
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She's a student at UT and she's the brain, she's the driving force.
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I come up with the ideas and the thoughts and she takes it and puts it to action.
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But it's a collaboration of all.
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It's my entire team collaborating, so it's really kind of exciting.
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Did you bring her in?
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For that reason I did.
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She wants to be a wedding planner and my catering gal ran into her at a networking event and she's just like why don't you come talk to Paul?
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This is a great club, this is a great opportunity.
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He's a great guy to work with and you know, we sat down and and it was a perfect, it was a right off the bat.
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You know it was a good hit and she's delivered.
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She has delivered and, but it's everybody.
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It's the chefs in the kitchen, it's the bartenders, it's Alex, my assistant, it's me, it's the whole leadership team, but she's been the one to pull it all together and, like they, started an Austin Club events page to promote our weddings and our outside events, because we need two to three big events a month to make budget.
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So that's an area that we're dragging in a little bit, but we've had a great year so far.
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Financially we're rock solid.
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Membership is up.
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You don't hear that.
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We're running a profit in food and beverage, which in this industry is next to near impossible.
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We are coming off of a good legislative session.
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Every two years we go into a legislative session and we had a lot of support from that.
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We had a lot of, you know, fundraisers and political events and political events.
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And boy, there was days where it was all three floors, all rooms, just rocking and rolling, Wow, and some of them flipped three, four times a day.
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So we've had a real good 2025.
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You know, I came out of retirement when Penn called me and he says you know what?
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I'm getting ready to retire.
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He says this is a pretty good gig and he goes I know you still got more gas in the tank and I said, all right, Ken, I'll come take a look.
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And I actually fell in love.
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I fell in love with the club and I've never managing a city club before.
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It's been a real culture shock to the positive.
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I don't have the golf course, I don't have the pool, I don't have the tennis, I don't have the stairs, all the stress.
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I don't have to haul coolers and kegs of beer to the 14th tee you know what I mean and I don't have 400 or 500 little kids running around, which I enjoy being a little kid that I am.
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I tried that adulthood.
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That was the worst two weeks of my life, but it's nice.
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We're right around the corner from the Capitol.
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Most of our members are politicians, are lobbyists.
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The governor, the mayor, comes here every week.
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The lieutenant governor's got a big event tomorrow night for 200, 300 people.
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Ted Cruz did a book signing here about four or five months ago.
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So we're not affiliated with any political affiliations, but we're kind of side by side with the Capitol and the folks that work up at the Capitol and it's exciting to be downtown.
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I was down here for the protest, the positive, supportive protest that happened a month or so, maybe two months ago, and we actually had a wedding, a 250-person wedding, that night.
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So I basically stood at the front door as a bouncer.
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So I was no longer GM, I was a bouncer in charge and we were able to, but it was a peaceful demonstration.
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It was really nice to see the people coming out, and I mean there was thousands, I couldn't tell you how many people were downtown here.
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Were you able to convert any of those people to members?
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No.
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You guys go walk out.
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Here we got applications.
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The thing here in Austin is keep Austin weird.
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And the weird came out of Austin and they were some of the signs and some of the outfits and some of the bicycle decorating.
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Oh, it was just a really interesting day and very, very fun.
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But it's nice to work downtown.
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It's kind of a beast to get down here, but it's something also different.
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I'm used to working in a country club which are located, you know, outside of the city.
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So this was another change and, as you know, Austin is just exploding and it has been and the roads are expanding.
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The roads finally, a lot of them are under construction.
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But the growth and you look up when you're coming into the city, you look at the skyline and the amount of cranes that are just throughout the city.
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It's really kind of exciting to be part of a town that's growing and developing and exploding and just to be down there for a really cool time and again, no snow.
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You spent most of your career up north, right yeah most of them.
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I was born and raised in Chicago, moved out to Northbrook where I started caddying and then I worked at a holiday inn in the kitchen and came up to the dishwasher for five days and the chef the cook didn't show up.
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So the chef says, hey, paul, you want to learn how to cook?
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And I said you know what A raise and a promotion.
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This is the industry for me and I never really looked back.
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So I've been in it, you know, my whole life and my whole career, went to University of Wisconsin-Stout, studied hotel restaurant management and got into club management by fluke.
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And Doc Watson, the GM at Barton Hills, went back to Sunset Ridge where he was the GM for 25 years and he says you know, I'm looking for somebody young and up and coming and somebody green that I can mold right out of school and I had done my summer internship there.
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And they all said, oh, paul, paul, paul.
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So I'm up at school and the phone rings and I pick it up.
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I'm like hello, and he goes Paul, this is Doc Watson.
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I'm like okay, and he goes.
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I just had lunch with Dieter Burns and the staff from Sunset Ridge.
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I sat up and I said okay, now you got my attention and he says would you like to come out to Barton Hills in Ann Arbor, michigan, and check the place out and see if this would be a fit for you?
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And I still had another full semester to go.
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I said but I need to do a management internship, would you consider that?
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He said sure.
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So I went out, fell in love with the town and fell in love with the club and Doc Watson, until the day he passed, was a mentor and a friend and somebody who I, who I, while my entire career because he really got me funneled into private clubs, which is such a niche industry and unless you know about it, you don't know about it.
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Yeah, so it's really kind of exciting, uh, and then, yeah, so so most of my career was in and around Chicago and we went out to Leesburg, indiana, to Tippecanoe Lake Country Club and then out to the East Coast for three years, chester Valley Golf Club.
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That was fun.
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But after three years of being out East my wife got a little homesick and Julie got a blessing.
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She says you know what, can we go home?
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And I said sure.
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So we went back and that's when I worked up in Appleton, wisconsin, right down in Melbourne at North Shore Golf Club.
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And then my grandson was born and my son has lived down here for 16, 17 years at the time and little Sebastian was born and Julie and I flew down there and I held Sebastian, I looked at him, I looked at my wife.
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I looked at him, I looked at my wife.
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30 days later, we had a poor sale sign in front of our home.
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28 and a half hours after that, we had a signed contract True story.
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30 days, 32 hours after that, we had a signed contract true story.
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Thirty-two days after that, I'm crossing the Red River into Texas.
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That's wild.
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It was just a miracle how I got a job.
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I went on LinkedIn and Googled, you know, austin Club Managers, and found a great guy, mr Larry Harper.
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God rest his soul.
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And I said hey, larry, you got 10 minutes, 20 minutes for a conversation, and sure, well, we finally hooked up with time and we were chatting and 20 minutes turned into two and a half hours.
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And after that time I said Larry, you know, and he was president of the chapter down here I said can I send you my resume in case something comes up?
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Sure, paul, send it to me.
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So I sent it to him, didn't hear it.
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Didn't hear it.
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About a week and a half later the phone rings.
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He goes Paul, it's Larry Harper.
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Hey, mr Harper, what's going on?
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He says I got a job for you.
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He says where he goes here, create a house with me.
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So in the really needed a connection and the network truly came through and thank you, linkedin for putting us together.
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Here we are and we ended up down here and was there for about four years, retired for a real short time and I think I was retired about two days and Ken Richardson, he called me up.
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He goes, you're not ready.
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Come on, man, he goes.
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You're not ready.
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Come on, man, he goes.
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You're kidding me.
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And here we are at probably one of the greatest clubs that I've had in my entire career.
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And it was just funny how again, and just how important it is to you know and just how funny the world works and how life works.
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People are sleeping on LinkedIn, whether they like it or not.
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There is so much opportunity there and just to be seen, just to have an active profile that you update, and I mean if you can post, I mean you post a lot which is impressive, both you and the club.
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But I mean just posting, just having something up there, just staying front of mind.
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You just never know when you're going to need help and when you have the algorithm on your side.
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You know people always want to get on or do stuff when, when they need it.
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But, like you have to, you have to give to receive also, so so you got to, like, feed the beast a little bit in order to keep keep the ball rolling.
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Now you've been in the club space for so long, being in the club space for you know, all these years you have your CCM, your MCM, which you know.
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We could probably do a whole whole episode just on that, because there's not too too too many MCMs.
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You know what.
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You know from your point of view, your perspective, working different parts of the country.
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What sort of shifts have you seen changing in club leadership since you first started to now?
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I would say the biggest.
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And it's funny.
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I was just at the Texas chapter Summer Meeting and I looked around the room and the amount of females there was probably 60 to 65 percent of the attendees were female, where back 20, 30 years ago there might have been three people, three or four women in club management.
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Three people, three or four women in club management.
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So that's been a huge, huge shift which I embrace and I love it.
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I encourage it.
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I think it's fantastic.
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Covid.
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Covid absolutely flipped this industry on its end.
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It's now very employee-driven, where you know there's the tail wagging the dog.
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They want that, that Uber driver.
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They have that Uber driver mentality.
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They want to work when they want to work, where they want to work, how they want to work.
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You know, if I want to take a three-hour lunch, ooh, you know it drops into the wind.
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And I've just seen a big shift in loyalty.
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In good or bad.
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In bad.
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People aren't loyal like they used to be to companies.
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I mean even you know I'm fortunate here and what attracted me here was there's a lot of 30, 40 year employees.
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You know Ken Richardson was there 30 years.
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I've got people on staff.
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I've got waiters that you know 26, 29 years.
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My building engineer 30 years, my controller 26 years.
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You don't find that kind of loyalty anymore.
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And when I was looking at taking this position I looked at that and I said you know what, for these people to be at this club for this long, that there's got to be something going on here.
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And I was right.
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You know, here we are two on here.
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And I was right.
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You know, here we are two years already and loving every day, very excited.
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Back to your question.
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I'm sorry I got a little tangent there no good.
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Yeah, women in management, the shift, technology, how technology now is making it a lot easier but yet a lot harder.
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In the same vein, because now you've got to build and keep up the apps, you've got to build and keep up the websites, you've got to build the online reservations for tennis, for pickleball, for this, for that.
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So technology is a friend and a foe.
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It does make things a lot easier at times, but then it makes it a lot more challenging.
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The shift in now, now, now, now, now the Gen well, we're not Gen Z isn't really quite members yet.
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They're starting to, but it's more the.
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I mean, they want everything now and fast and quick.
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And again, with COVID there was a shift, a huge shift to goers and there's still a demand for that, you know.
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But it's all the grab and go.
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It's the instant gratification, it's the online reservations, it's the.
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You know, but it's the instant gratification, it's the online reservations, it's the.
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You know, but it's so funny that you have.
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You got LinkedIn, you got TikTok, you got this, you got that.
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You could still put the calendar over the urinals and you still.
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I didn't know about this event, I didn't, you know, nobody told me.
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You know, but yet we're hitting them from now 15 different angles, where before it was one or two.
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But I would say those are the big three.
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Those are the big three, I would think, in my opinion, also the competition, especially in a town like Austin.
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This is a food city, this is a food city, chicago is a food city, the whole country is a food city and you know we're even competing with the food trucks.
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You know, here in Austin it's huge.
00:19:48.587 --> 00:19:50.762
I think we're the food truck capital of the world.
00:19:52.036 --> 00:19:52.798
Well, there's people.
00:19:52.798 --> 00:19:57.137
That will be a line down the block for people to wait for food trucks, the barbecue joints.
00:19:57.317 --> 00:19:58.924
My Lord, if you don't get there.
00:19:58.924 --> 00:20:19.161
You got to get in line at eight in the morning, seven, eight o'clock in the morning and hope there's still food left at 11, 30, 12 o'clock when you get up to the front of the line, uh, so I just think that you know the, the demand for, uh, you know for for food and and for good food, for good service, for that instant gratification for.
00:20:19.161 --> 00:20:22.424
You know for food and for good food, for good service, for that instant gratification for you know for technology.
00:20:22.424 --> 00:20:26.150
There's just a it's a lot harder to be a club manager now than it was 30 years ago.
00:20:26.150 --> 00:20:30.499
You have to be so much more advanced and you're really.
00:20:30.538 --> 00:20:54.983
This is where CMA comes into play and I'm so grateful for CMA and they're not sponsoring this podcast, but they're continuing the education and the diversification and the educational seminars and all the offerings and all the different levels and they keep, like the BMIs.
00:20:54.983 --> 00:20:58.957
When I went through the Business Management Institutes, the know, the one through five and international.
00:20:58.957 --> 00:21:05.363
They've completely reinvented them since I've gone through and they're staying up with the times.
00:21:05.363 --> 00:21:20.143
They're staying up with the technology and God bless CMA for what they're doing both nationally and locally here, our Texas chapter, san Brewster, probably the finest, and I've worked with some real, real good ones over the.
00:21:20.143 --> 00:21:28.426
You know, in the three or four different chapters I've been in with San Brewster down here the Texas Lone Star chapter takes it to the next level.
00:21:28.426 --> 00:21:31.163
He really does a real nice job.
00:21:31.576 --> 00:21:33.844
The Texas chapter is big and strong.
00:21:33.844 --> 00:21:43.239
A little more challenging here because the meetings are so spread out Back in Chicago.
00:21:43.239 --> 00:21:49.616
It's such a concentration You've got 120 clubs within the greater Chicago area For Texas.
00:21:49.616 --> 00:21:54.980
Sometimes you've got to drive four, five, six hours to get to a meeting or to get to a state meeting.
00:21:54.980 --> 00:21:58.142
But that's okay.
00:21:58.142 --> 00:22:00.663
But I think CMA is doing well.
00:22:00.683 --> 00:22:04.859
Yeah, there you go, there's a lot of good.
00:22:04.859 --> 00:22:07.743
Yeah, just competition with everything.
00:22:07.743 --> 00:22:09.540
Everywhere is just competition.
00:22:09.540 --> 00:22:14.523
Now, people are just fighting for attention because it's so easy to get and start up.
00:22:14.523 --> 00:22:22.000
But the good ones are maintaining and rolling through and the ones that you can tell because people are very quick to.
00:22:22.000 --> 00:22:27.845
They spend their money and you can see where they're spending their money.
00:22:27.845 --> 00:22:30.442
And they're a little bit more now.