WEBVTT
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Four buddy schools, five stuff, school things, five dollars, four thousand, four, six, four, six secrets, four dollars, everything in between five and light, four things, five, just in the feet wet, four somewhere in the middle of the floor in the right place.
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Five posts in four beef.
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In today's episode, we are heading to Alabama where bulldogs, bulldozers, and board meetings are all happening on the same property.
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My guest today is Curtis Gardner, ADM Director of Operations at Joel Creek in Birmingham.
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And we talk about a lot of how he didn't intend to start in clubs.
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He started off in mechanical engineering and he had an internship that made him realize that he was way too social to sit behind a desk all day.
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Um, and then that's what started off his career into hospitality and finally finding his home here in clubs.
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But it's so neat because he started off as you know, working out in a in a in a bar in a in a hotel, and he had a manager that was just okay.
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And he found out what his manager made.
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And he goes, Well, if he can make a living and get that living doing this, then I can definitely do this.
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Which is really funny because that's a little bit how I started my career in entertainment at a very big push from my family.
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But after seeing some of my friends do or some people that I just knew doing it, going, well, if they can do it and make a living, I can definitely do it and make a living.
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Uh we talk about his journey to clubs, get a couple moves across the country and finally coming home to Alabama in a senior leadership role at one of the most iconic clubs in the state.
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He sits on the Alabama CMAA board and how he's helping rejuvenate, really bring the chapter to the next level.
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That includes student chapters at universities like North Alabama and Auburn and really trying to help bring the next generation of club leaders to life and showcase how amazing clubs, a lot of clubs are going through renovations right now.
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So talk about what it's like managing the full property renovation while keeping your people engaged, which is extremely, extremely difficult.
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And we also joke about why he calls clubs the perfect career for anybody whose brain loves variety and tiny objects, just like wiggle off on so many side classes.
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And I'm super excited to have him on and for us to a lot of good laughs, a lot of great conversations, a lot of great nuggets.
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Real quick before we get to the episode, if you or your club is looking for your 2026 fun member event night, you're looking for something fun, unique, and different, something that's crowd focused, something that is focused on you and your members having a really great personalized experience.
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Check out the Denny Corby experience.
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If there's excitement, there's mystery, also there's magic, mind reading, and comedy, a ton of laughs and gasps, and holy crap.
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So if you want to learn more, head on over to denycorby.com.
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If you want to have a chat, fill out the contact form.
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Let's talk about bringing my show to your club for 2026.
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Enough about that though, let's get to the episode.
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Private club of radio listeners.
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Let's welcome to the show, uh Curtis Gardner.
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Now, did you grow up in Alabama?
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Like is that is that is that home base for you?
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Yeah, it is.
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Um my wife and I are both from here.
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Not like a college here at UA.
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And um I lived for a little while in Idaho, but not very long.
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Was that just for like another club gig?
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Yeah.
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And then what what prompted that is like a different opportunity to something else?
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And then you're like, I miss home.
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Yeah, it's just time to move up and on um in life.
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And uh the club that I was at, I was working as an assistant manager.
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Um, I wanted to move up to be an assistant clubhouse manager, so I moved to uh the Valley Club in Sun Valley, Idaho.
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Yeah, because it was the right decision at the time, and then I got an opportunity to come back to Birmingham as a director of operations for uh the club that I'm at now, and so it just all came full circle.
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We came back, and this is uh, you know, like I said, home for my wife.
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So she's got grandparents and everything else here, and we had our daughter here, so it was the right thing.
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Yeah.
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What what exactly is a director of operations?
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Like what does that entail, and you know, how does that compare to like the previous jobs and roles that you've been in?
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So director of ops is pretty comparable to um clubhouse manager role.
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Most clubs have you know one or the other.
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Um, and uh clubhouse manager didn't make a ton of sense from a title perspective because we don't just have a clubhouse, we have a clubhouse and we have um several cottages on site, we have a a wedding chapel, we have uh you know a separate golf shop.
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Now, did you guys build it or was it already there?
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Um they built it here.
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Um it's uh a uh mirror of the Williamsburg Town Hall because the club's built in Williamsburg colonial style.
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So um it's just uh the town hall chapel is what we call it, and um it often gets used for weddings, and that is about it.
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Weddings and uh annual meeting and stuff like that.
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And when the occasional golfer's doing really bad, he likes to pop in and uh say a couple Hail Marys.
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Yeah.
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Absolutely.
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Now, you you have a you have a unique path.
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Like you you didn't intend on clubs, did you?
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No, that was definitely wasn't my intention.
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Um, I started off when I went to school um at UA, it was to join the engineering program.
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So I went to UA as a mechanical engineer, um, well, intending to come out a mechanical engineer.
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And then um after taking an internship and realizing that that really wasn't my path because uh I'm a little bit more social than a lot of the people that I worked with, and uh that was a struggle for sure, but it just didn't interest or excite me as much.
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Um, there wasn't a lot of interaction with people, and and I was kind of sitting at a desk all day, and I never really saw myself sitting um at a desk for an extended period of time.
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You know, even now with a clubhouse that's closed at Shoal, I I probably spend 20% of my day at a desk.
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Um, and a lot of that is just selective and being strategic about planning a reopening and making sure that we're staying engaged with our staff that we unfortunately had to furlough and uh stuff like that.
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So, you know, initially um I grew up in a in a family.
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My father's a contractor, my brother is too, so they um do a lot of commercial work and electrical work and you know building site building and stuff like that.
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So that was always kind of a path, I guess, in my mind of staying in the family business in some capacity, but I didn't want to be an electrician, so I was like, you know, engineer.
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Um and then uh when I went to school and and came out an internship, I was like, yeah, this is not what I need to do.
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Um and uh of course, like everybody else, I was working in restaurants in a college town, and um hotel was uh hiring for a bar manager, and uh so I jumped on board as a bar manager at a hotel, had a conversation with my food and beverage director at the time of like um you know what I wanted to do because I had just came back from this internship that I really didn't like, and he was like, you know, you like food and beverage and hostility, like why don't you do this for a living?
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And I was like, there's just not enough money in it.
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And he kind of shared how much he was making, and I was like, Whoa, there is money in this.
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And you don't do a great job.
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I can do better, yeah.
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Yeah, and it's funny, I actually had a similar conversation with a friend of mine recently.
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His son is uh 19, he just went to Auburn University, they have a very big hospitality program, and he worked with me this previous summer um on our houseman team, which is kind of like our steward staff.
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They handle moving tables and chairs and getting buffets set up and things like that.
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So um he worked with me because he's interested in being in hospitality.
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He actually originally intended on going to the culinary program to come out as chef, but enjoyed the time here so much.
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He was like, wow, I kinda I want to do this.
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Like he's like, I want to be a club manager one day.
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And I was like, Well, there's certainly a path, and and um, you know, Auburn University is closed, so whenever you come home for the summer, it'd be easy for you to transition back and help us over the summer because we tend to be very busy that time.
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I was like, and we can you know transfer you roll to roll to give you exposure in different areas.
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And uh he moves off to school and he's like, I don't really know what I want to do for a job.
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I was like, well, you know, I have friends obviously that manage clubs in that area, so we can do that.
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Um and you know, they're always looking for good help, especially university students that are going to be there the majority of the year.
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Yeah.
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I was like, but the other option, of course, is to just do something else, um, not necessarily a club, you know, find yourself in a different type of restaurant.
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So Auburn University actually has a um hotel that the university owns and manages with students as employees.
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Well, that's cool.
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So the I think uh I think what's it called has has one similar too.
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Like Ithaca.
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The Kellogg Center.
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Yeah, yeah, yeah.
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Yeah, the Kellogg Center at Michigan State is one of the big uh like similar style places.
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Um it's a little bit bigger than the one they built at Auburn, and I think there is another one in uh Ithaca as well.
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Yeah, yeah, Ithaca Corning, something like that.
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Somewhere up in that that neck of the woods.
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Do you do you do a lot with the Utes?
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Um, yeah, our chapter recently has tried um to branch back out.
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Um funny thing is the guy who manages the um Winged Foot Club in New York, um, he actually graduated from Auburn University.
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Um, and Auburn University didn't have any um club manager classes or anything uh like associated, but there's a lot of people that graduated from there that went to their hospitality program that ended up working in very big jobs, so it doesn't make sense that they don't have one.
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So we've been trying to rebuild our student chapter.
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We started rebuilding our student chapter um because I'm on the board of our local CMA.
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We started rebuilding it in North Alabama, kind of the Huntsville area, because they're seeing a fair amount of growth there.
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There's a Boeing and Falker facility there, and you know, the space uh museum, and and a lot of that technology is there, and uh, of course, the Space Force is moving to Huntsville.
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So are they a lot of yeah, there are a lot of in industry in that area.
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Um, so they're seeing some club expansion up there, so it made sense for us to kind of get a foothold with a student chapter up there, and we've gotten a fair amount of attendance.
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Um, but yeah, we've been focusing a lot on kind of the future of this business.
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Um, I biggest thing for me is I didn't know about it whenever I was, you know, going through school.
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I started at a hotel and I knew that there was an opportunity in a hotel, but you know, private clubs never really cross our mind.
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You don't really think about how many of them there are if you're not involved in that world.
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Um, but Birmingham alone has eight very big clubs, and um that's a lot of clubs within about you know 20 to 30 minutes of each other.
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Um, and then you've got several in North Alabama, and you go to a place like Atlanta and there's like 25 in Atlanta or you know, somewhere like Jupiter, Florida, where there's more courses and clubs per capita than anywhere else in the world.
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Yeah.
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So really want to, I guess, create an on-road for students to not necessarily just think about hotels because I know hotels are guilty of burnout because they're open 24 hours a day, 365 days a year.
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It's a super, super challenging business to be in.
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Clubs are as well, but um the majority of them close.
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Uh so it's not like you have to have somebody there, you know, overnight or anything like that, or a management staff that's there until 1 a.m.
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You know, clubs tend to wrap it up pretty early.
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Um, so this is uh definitely a better business, I think, for people who intend to start a family.
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You know, I don't think I have friends that are still in hotels and they're just away from home a lot more than I am.
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And I started in a very big club where the hour load was very, very heavy, and that was kind of the expectation.
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The younger managers was just kind of there all the time because there was always something happening.
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Um and uh so helping people find out about this business and then creating a path for them to work their way into it so that we can, you know, build the next generation of clubs leaders is kind of our intention for sure.
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What's it been like growing growing that student?
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I mean, so so so so to go back, was there a student chapter or are you are you and the gang building it fresh?
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Um essentially starting fresh, um, but uh had some help with one of the dean of students at um University of North Alabama um and then recently contacted um the Auburn University Dean Um of the hospitality program to do the same thing and build out a student chapter there.
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What's been what's been the learning pro like what's what's that process been like starting that?
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And like, you know, what's you know, hurdles, what issue, you know, what's what's it been like getting that started?
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Like like what what's been some of the hardest things about it um really just kind of how we're doing it, right?
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Um, you know, how do we like what university makes sense for us to actually make connections at?
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Um how do we get a uh hospitality program to add a course because there's not a you know club management course, and it typically helps to have a student chapter if there's some relevant course.
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Um so Auburn University, it's you know, who's gonna teach the course and what a what regarding clubs is that course gonna be about.
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Um, you know, University of North Alabama, they do have uh a club management and hospitality class.
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Um, so it it's covered under a broader umbrella of club man of uh hospitality management.
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Um so trying to find that in-road that makes the most sense and a place to kind of make your uh anchor where you can build off of around the entire state.
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Um, you know, because you don't want to have just a single chapter at Auburn University or a single chapter at the University of Alabama and no opportunities for them to network and interact with each other from different schools.
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So trying to make a statewide student chapter that's integrated with our CNA chapter.
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So the biggest challenge is you know, we had one prior to COVID.
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Um, and then COVID happened and all this stuff kind of just fell by the wayside.
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Um, it was really hard for club managers to get together and and meet up, and even harder to connect with students when you know university campuses were 100% remote at the time, so a lot of students were home learning, not even in uh college towns, so just kind of fizzled and now we're you know drawing it back from nothing.
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Um my uh chapter president, his name's John Grigsby.
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He works in uh the southern portion of Alabama and he's been great.
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He uh manages uh Dothan Country Club and um you know he's kind of boots to the ground, helped rebuild our chapter as a whole.
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Um, because you know, we all lost that connection because we were so focused on on surviving that time in our clubs.
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And you know, I'm sure you've heard it from other managers.
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Uh all of our members felt the safest at their clubs because they always viewed it as an extension of their home.
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So we didn't see a fluctuation in business down like every other restaurant and hotel and everything else.
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We saw an upswing in business.
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So, you know, we did more to go orders than we'd ever done for three and a half months when we couldn't do in-person dining.
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Um, I mean, we were feeding everybody who lived within two or three miles of the club, and uh moving on and and finding uh going to a different club and then trying to reconnect and rebuild a chapter that didn't have any education opportunities as I was navigating the path to get my CMAA was was very challenging.
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And and John was very helpful with that uh because he's been in the business for a very long time and he became our board president and you know our education started back up, and and now we uh at a bare minimum do quarterly meetings um for education sessions, um intending to do more.
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We're building together with other chapters, so between us and um Tennessee and Georgia, we're gonna do the Southeastern Classic, which would be uh opportunity for all of us to gather together.
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So Chattanooga will kind of be our first site where we all meet and have education sessions together, um, and then it'll rotate um each state.
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So it'll likely be Tennessee and then Georgia and then Alabama.
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Um so it's just kind of been doing the work is really the biggest thing.
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You know, all of our clubs are busy.
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We're going through a$27 million renovation here at Shoal.
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Um, you know, one of my other uh board members is uh Joe at Wicker Point.
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Wicker Point's actually doing a um they're a brand new club, so they're uh building their program out.
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Um they've been operational for about a year and a half, I think two years now.
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Um so they're kind of you know getting into the swing of things, but he he started from scratch as we were rebuilding this chapter too.
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You know, John had recently moved to Dothan, um our oncoming board president, um who uh we actually do that next week um in Sagahatchie, which is right next to Auburn.
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He's um been there.
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Yep.
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Uh he's gonna be um the new board president.
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So he had just taken over Sagahatchie at the time.
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So a lot of us moving around um kind of all have found a steady place following COVID.
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Um and you know, obviously moved up.
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You know, he was a club manager, clubhouse manager at a club in Montgomery, and then now he's the GM of a club in in Auburn.
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And Joe is assistant manager with me at CCB or Coach Club of Birmingham, and he moved on to be a uh club manager at Wicker Point.
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And then I moved, you know, from an assistant manager to Idaho to back here um as a director of ops, and I'm now the AGM.
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So yeah.
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It's uh it's been a lot of transitions of doing it all at once all together.
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Because it's just your chapter in your state, right?
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And in Alabama is a big state.
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Like that's yeah, I'm sure you have to do to try to keep the meetings more central.
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Do you move it around all over to try to hit?
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I mean, and and that's gotta be tricky as well, you know, not just getting the juice back in a student chapter, but also your own chapter.
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Like just bringing that, you know, that's it's a it's a lot of work.
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I mean, I know Jennifer Meng, and you know, she has a central PA chapter, she she runs that.
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Uh, you know, it's difficult to wrangle the troops.
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Like it's hard to herd cats.
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Yeah, and and we're all we've all got our own calendars, of course.
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Like uh, you know, we're all clubs with you know significant operations that we have to work around.
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So trying to find a a time that we all have available to meet, but we're not so burnt out with what's going on at work.
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Um, and we don't want to uh you know, we have the time to actually meet up.
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Um, we try to keep it central, but we also want to be fair to the people who come from South Alabama and stuff like that.
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But obviously, we've got you know Shull Creek, where I'm at, um, Mountain Brook Club, Country Club of Birmingham, Vestavia Country Club, all of those are in the Birmingham metro area.
00:19:58.480 --> 00:20:06.880
Um, and then Auburn, Opalica area, um, you know, there's Sagahatchie out there that's about an hour and 40 minutes away from Birmingham.
00:20:07.039 --> 00:20:10.640
Joe's at Wicker Point is about an hour and 20 minutes outside of Birmingham.
00:20:10.799 --> 00:20:13.279
Huntsville's about two hours north of Birmingham.
00:20:13.359 --> 00:20:15.839
So Birmingham's your central location for sure.
00:20:15.920 --> 00:20:20.559
Um, but we try to be fair and give an opportunity for our club managers to see other clubs.
00:20:20.720 --> 00:20:27.680
We haven't made it to Huntsville in a very long time, so making it to Huntsville is uh one of the things that we intend to do next year.
00:20:27.759 --> 00:20:30.640
Um, there's a club up there called the Ledges that we'll visit.
00:20:30.880 --> 00:20:45.759
Um, and that's the thing, you know, it is a big state, and you know, we do have a conversation of clubs in the Birmingham area, but there's a lot of clubs outside of Birmingham that we need to maintain connections with, and that's hard to do when the you know expectation for them is like, hey, we're having a meeting.
00:20:45.839 --> 00:20:53.920
You want to drive two hours on a Monday um or Sunday on your off day to come and and meet with some guys um and and do an education session.
00:20:54.000 --> 00:20:55.440
So really early.
00:20:55.680 --> 00:20:56.319
Yeah.
00:20:58.559 --> 00:20:59.599
Do you want to get up at five?
00:20:59.759 --> 00:21:01.519
Yeah, after a huge Sunday brunch.
00:21:01.599 --> 00:21:04.079
Is that what you want to do on a Monday?
00:21:04.880 --> 00:21:08.160
And leave your family to come talk shop more?
00:21:08.400 --> 00:21:08.720
No.
00:21:09.599 --> 00:21:13.119
What's what what have you found helped to get people out?
00:21:13.200 --> 00:21:20.079
You know, as as as you've been rebuilding and you know, getting more juice and energy and people and life into the chapter.
00:21:20.240 --> 00:21:25.039
What have you seen helps, or what do you think rallies like, or what what at least works for you?
00:21:25.119 --> 00:21:26.319
Because I know each chapter is different.
00:21:26.400 --> 00:21:34.640
Every group is different, like what have you found works for you and your chapter and your group that usually gets people out or gets them excited or at least gets a little bit of juice going?
00:21:34.960 --> 00:21:38.480
Yeah, um, I think for us, uh communication is extremely important.
00:21:38.559 --> 00:21:42.799
So sending out the you know the education calendar um as early as possible.
00:21:42.880 --> 00:21:50.240
Um, we try to, we're actually gonna finalize our calendar for next year at our November meeting that's gonna be next Sunday.
00:21:50.400 --> 00:21:56.799
So the board will meet and uh finalize the details of that so that we can share it with the rest of the uh club managers in the state.
00:21:56.880 --> 00:22:06.960
Um, but really leaning on our industry experts to um do education that is very, very valuable is what's been very helpful for us.
00:22:07.200 --> 00:22:12.079
Um you know, we have a big club here called Greystone Golf and Clinch Club.
00:22:12.160 --> 00:22:14.880
They do the uh Regions Classic Tournament every year.
00:22:15.039 --> 00:22:17.599
Um they do you know a lot of business.
00:22:17.759 --> 00:22:24.160
They have two clubhouses, two courses in a very, very big neighborhood that has access to social memberships.
00:22:24.319 --> 00:22:26.079
So they do a ton of business.
00:22:26.240 --> 00:22:31.039
And um, I can't pick all the education relevant to things that are just relevant to me.
00:22:31.359 --> 00:22:49.279
So talking to the other club managers and leaders and asking them kind of what makes sense for you to sit through at an education session, because I know all of us that have our CCM, we have to maintain a certain amount of education hours, but um you want it to be something relevant to what you're going through at the moment.
00:22:49.519 --> 00:22:54.960
Um we uh had a very successful one here at Shoal that we hosted last year.
00:22:55.119 --> 00:23:00.799
Um, you know, capital asset planning has been a very big thing, very big conversation for a lot of clubs.
00:23:00.960 --> 00:23:09.200
Um, a lot of clubs are aging to the point of needing renovation from a course perspective, clubhouse perspective, lodging if you have that.
00:23:09.279 --> 00:23:15.279
Um, and a lot of clubs are doing a lot of reinvestment now because of the influx of memberships that we saw during COVID.
00:23:15.519 --> 00:23:26.880
So, you know, taking advantage of the members joining now and creating something that is um healthy and continues for the future of the club business.
00:23:27.039 --> 00:23:38.559
Um, you know, you want to make sure that you're taking care of your club and taking care of your members, but you want to use the capital that you have available to reinvest and you know, kind of fix the club up.
00:23:38.720 --> 00:23:47.759
So we did a uh benchmarking session um with uh club benchmarking, uh talking about their capital asset survey, which is what we use.
00:23:48.079 --> 00:23:50.160
Um we actually had one here at Shoal.
00:23:50.559 --> 00:24:08.160
And they go around property and they kind of take a catalog of all of your um equipment and give you an idea of the longevity of it, and it shows a lot of the holes that you have from a facilities perspective, because it's like, wow, that um you know, that air handler should have been replaced 10 years ago.
00:24:08.240 --> 00:24:17.599
You know, these fairways are are struggling, and our green superintendent does a fantastic job keeping them healthy, but realistically, the life of a fairway is about 25 to 35 years.
00:24:17.759 --> 00:24:19.759
We're going on 45 years.
00:24:20.000 --> 00:24:27.440
Um, you know, it's uh and that's the luck of having a really fantastic um you know Greenski Greens team here at Shoal.
00:24:27.920 --> 00:24:36.079
Um he uh you know braves through those challenges and keeps the course healthy and and looking great, uh, even without challenging conditions.
00:24:36.160 --> 00:24:38.319
And I know in a lot of other clubs are doing the same thing.
00:24:38.480 --> 00:24:54.319
You know, you always gotta do bunker renovations, you know, they don't they don't drain the way they're supposed to, and you know, you've always got to work on the pool because you always have to, you know, if you have lodging and members are using that, um, you know, that that's gonna get beat up pretty quickly.