Dec. 15, 2025

473: Turning Local News into Club Gold w/ Julie Kraft

Want to get your club featured on the local news? Start here. In this episode, Denny sits down with media pro and strategic communication consultant Julie Kraft, who spent two decades helping TV stations, newsrooms, and networks craft messages that connect. She now coaches leaders, brands, and businesses on how to tell their stories — and how to own the moment when the camera starts rolling. Whether you’re a GM, a club marketer, a chef, or just someone with a story to share, Julie breaks down...

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Want to get your club featured on the local news? Start here.

In this episode, Denny sits down with media pro and strategic communication consultant Julie Kraft, who spent two decades helping TV stations, newsrooms, and networks craft messages that connect. She now coaches leaders, brands, and businesses on how to tell their stories — and how to own the moment when the camera starts rolling.

Whether you’re a GM, a club marketer, a chef, or just someone with a story to share, Julie breaks down how clubs can:

  • Pitch stories that get picked up by the media
  • Look and sound confident during TV interviews
  • Avoid the common mistakes clubs make on air
  • Use local coverage to drive visibility, engagement, and excitement

If your club is doing something amazing — don’t keep it a secret. Learn how to land your segment, tell a better story, and turn 3 minutes of airtime into serious member buzz

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00:00 - Opening And Guest Introduction

02:55 - Why Local News Still Matters

06:45 - What Makes A Pitch Newsworthy

12:30 - Timing, Lead Times, And Follow‑Ups

19:30 - What Stories Clubs Should Pitch

25:40 - Building Relationships With Media

31:40 - Writing Subject Lines And Press Releases

38:40 - Email Vs Calls And Deadline Etiquette

46:50 - On‑Camera Presence And Message Discipline

55:30 - Visuals, Props, And Set Choices

01:03:20 - Energy, Soundbites, And Pivoting

01:11:30 - Researching Hosts And Formats

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Hey everybody, welcome to the Private Club Radio Show, where we give you the scoop on all things private golf and country clubs from mastering leadership and management, food and beverage excellence, member engagement secrets, board governance, and everything in between, all while keeping it fun and light.

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Whether you're a club veteran, just getting your feet wet, or somewhere in the middle, you are in the right place.

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I'm your host, Denny Corby.

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Welcome to the show.

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In this episode, we are talking all about media, local news, how to get on the news, and how to communicate better, even if you already think you're doing it well.

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I was gonna do a solo episode, but instead I brought on a friend of mine, someone who I met at a club.

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I was performing at her club and um uh with her and her family, and I was I was doing a show.

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Um, but we we will we will get to that.

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But I'm bringing on Julie Kraft, and she has spent years uh working in newsrooms, working at news stations, and now she has uh pivoted to consulting with some of the largest and smallest TV networks and stations across the globe.

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Um she's won awards coast executives and now works with individuals and businesses on how to sharpen their messaging, show up better on camera, and say what they actually mean with clarity and confidence and with purpose.

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But uh uh this episode is really great because I was I was gonna do this solo, but instead I was like, no, let me let me bring on my good friend Julie.

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And it's just a really great conversation because in my head, I was just thinking, I think there's a I don't want to say a missed opportunity because um there's there are people who are doing it, but just utilizing and working with and just being in your local news, in your local media, and just trying to be a presence there.

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I just think there's something to be said about that.

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And like I said, it's not for everybody, it's not for everything.

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There's tons of little nuggets in here.

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So whether that's a priority for you or not, this is just really, really, really, really good.

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So this is just a really great episode on all things news and media, and hope you get a little nugget from it.

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Especially as we're going into 2026, and I know some of some of the clubs are trying to do some new things, and as we're coming up on the new year for the new year, new me, uh uh speaking of trying new things.

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If you have not tried the Denny Corby experience, it is a hoot.

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Uh, but no, if you are looking at still 2026 fun events for your club, we got the Denny Corby experience.

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There's excitement, there's mystery, also there's magic, mind reading, and comedy, a ton of laughs, gasps, and holy craps.

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If you want to learn more, head on over to denycorby.com.

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A lot of the beginning part in early to mid-2026 is fairly full, but reach on out and let's see what we can do.

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Enough about that though.

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Let's get to the episode.

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Private club radio listeners.

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Let's welcome to the show, my friend, Julie Kraft.

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I'm I'm I'm I'm excited for this because it's an episode I've wanted to do for a while, and I was torn between doing it myself solo because I did the math.

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I've done over 50 news segments.

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Like new those like local TV things.

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Like all in all, I've done over 50.

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Um, so I was gonna like do like do my own, but I'm like, you know what?

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I want to bring on a real pro to help me with this.

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And and I and I and I I'm gonna talk for a second how we met, which is even funnier because I was doing a show at your club and just seeing your son, you know, talking about like your your son a couple minutes ago, just you know, it was a weird environment, like a weird setup.

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It was I believe correct me if I'm wrong, because they you had booths, right?

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You had like booths, and they had me at the one side of the room where the booths weren't facing, and it was just like a weird thing.

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But all I remember is like this the this head just popping up and like looking at me and then popping down.

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And then like a minute later, like just like a deck of cards would like appear over the booth and then come back down, and then like he would pop up like with the cards and then just pop back down.

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Um, and it was just like friendship at first sight.

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Like we we all just like clicked, we all just had a good time.

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And uh and I think that's why I wanted to bring you on as well is just having that perspective of working with news stations and organizations and things of that nature, but also being a member of a club, not working for a club, but being a member of a club, I think is a really cool perspective.

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And for this episode, I want to just talk about uh because I think clubs sleep on sometimes the local news.

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And I think it's I think there's still a lot of juice there.

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There's still a lot of things there.

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It's a great way to be in front of the community.

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So instead of me just talking about it, I want to bring you on.

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Um, you know, and you've done so much in the new you what producer, like you ran the shows, you helped make the news anchors better, like you've done everything and everything.

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So who better to ask and talk to it than you?

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So thank you so much for coming on the show and uh talking to our private club radio listeners.

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No, you're welcome.

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Yeah.

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I'm I'm glad to be helpful of help.

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I'm it it really is.

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I think I don't know if maybe sometimes they just think it's like a uh like low-hanging fruit.

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It is like low-hanging fruit, I think, personally, especially in some markets.

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You know, it depends on the market.

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Exactly.

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And a lot of clubs are in some smaller markets, you know, like uh we're gonna have a better shot in a smaller market.

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So so Cedar Rapids, how big of a market was that?

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So there are 210 television markets in the country, and Cedar Rapids is probably 85, 89.

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Last I checked, it was in the upper eighties.

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So it's in the top 50 percent, but it's still considered to be a relatively small market.

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Yeah.

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And not small like Midland Texas, but yeah.

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Still, still small.

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My my point of view for this show is you know, clubs approaching stations, clubs being proactive to, you know, hey, how can we do more, be more visible in the community?

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It's not always about because I think some clubs, you know, they they don't like quote unquote advertising or being out there.

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To me, it's just more about like brand awareness, showing what's kind of happening.

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But, you know, you you you see and have had tons of pitches and people that you've seen come through in all different capacities, all different businesses, all different people, everything.

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When a pitch comes through from a business or a club, you know, what makes the newsroom go, yes, we're in, versus eh deleted?

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Well, um there's a number of factors, right?

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Um, first of all, you have to look at when you're making the pitch, you have to look at who you're pitching.

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Are you pitching a news program or are you pitching, like, say, a four o'clock newscast that has a segment that's more conducive to hearing about an event like this?

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And in some markets, for instance, where I live, there are local programs where it's almost like a talk show where you go on and you talk about happenings and things going on.

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So you've got to be pretty strategic in who you pitch within the news organization.

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If you send a general thanks in the newsroom, it might find the right person, but it might not.

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So doing some homework and figuring out who specifically to reach out to is important.

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Okay.

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Then to answer your question, um, it it depends on a number of factors.

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It depends on what's happening in the news cycle.

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Is it really, really busy right now in that newsroom, or is it a very quiet time, right?

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And that can depend on a number of factors.

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It can depend on local happenings, it can depend on national happenings, it can depend on the time of year.

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Um, but some tips to make your pitch heard, right, are know who to pitch and know how to pitch.

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And there's certain news is news based on what the gatekeeper at the news operation decides it is, right?

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So um it can vary, but there's some general things to think about, all right?

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Um, timeliness.

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Is this something that's happening now or fits in with things happening now?

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Um, is there something that's novelty about it, something unique, something that makes it stand out that somebody goes, oh wow, I had heard of that.

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That that would be cool to cover, that would be interesting to talk about.

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Um impact, uh proximity, is it something again, local?

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Um human interest, is it something in those regards?

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Um celebrity, is there some not necessarily like a Brad Pitt, but is there some celebrity about it, right?

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And it might be like, hey, uh magician who's really well known on the East Coast is coming into town.

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And it's a once a year, once every 10 year opportunity, right?

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It could be something like that.

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Um yeah.

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Oh, and then the final thing is um just being mindful of trends out there and what's current, what people are talking about, what people are interested in.

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Um that all can help in the pitch.

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Yeah.

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So it's one thing to just go, hey, we have uh this person coming in, you might be interested.

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It's another thing to say, hey, this is a big trend going on around the country, and we're getting it here.

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And here's why you should be interested, and here's why it's unique, and this has never been done here before.

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Or if there's a human impact with it, like this is going to be a major fundraiser for this project or for this group, or maybe this sick child, or or whatever, right?

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It that would also be like an impact of something.

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And all of those factors go into a news person deciding, hmm, is that worth it or not?

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So it's kind of complicated.

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Um, definitely.

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And sometimes it's a bit of a shot in the dark, but you don't know unless you try.

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Yeah.

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Well, and I'm sure sometimes it happens where a great story gets presented, but you're so busy and there's other stuff going on that it's just not a thing.

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So you just you just either disregard it, don't you know respond or whatever, and they just go, Oh, they don't want me, and then just never re reach out again when really it's you know, if you just wait a couple of days and probably send the same email, they probably forgot about it and it might land, it might land again.

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It that is absolutely true.

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I mean, timing is so critical.

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Um, I mean, if you're catching them on a super busy day, like I'm in the Midwest, we've had a lot of snowstorms.

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That would not be the time to reach out to somebody at a local TV station, even a newspaper, right?

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Because they're busy covering the weather.

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And weather is one of the number thing, one things that news organizations cover.

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Um, so yeah, reach back out.

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Don't be discouraged.

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I mean, you never, you never know.

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There could be a reason you're not even aware of why they didn't pick up on it the first time.

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It could also have landed in the wrong inbox, the wrong person.

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Um, so try again.

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I mean, so so nothing ventured, nothing gained.

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Sorry.

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So for you as a producer, when when was a good time for you to get emails?

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So like now talking to you, like you know, it's like when was a good time, like when did you see and and obviously it changes day to day, there's always different things going on, but like, you know, all things considered, when was like your time to like get those pitches and it was like the best time for you?

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So um I would say mornings, because as the day goes on, early, early mornings.

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Yes, yep.

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But if you can't and you get it, you send it out at like 10 or 11, that's also fine.

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Yeah.

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Um just because as the day goes on, it gets very hectic in the newsroom.

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And that I think you have a better chance of it being cast aside or lost, right?

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The other thing is you want to give plenty of lead time on it.

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You want to share this, not like the day before.

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I mean, it's absolutely fine to be thinking out two weeks, three weeks, four weeks.

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If you're looking at one of those local programs where they are talking about events, like a talking segment where somebody comes in, sometimes some stations book those out weeks, months in advance.

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So um to say, oh, well, we have this coming up next week.

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Let's let them know.

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Um, no.

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And if you want, say, like the celebrity you're bringing in to be on the show, again, don't call them the day before and say, hey, so-and-so is in town.

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Let me tell you, they've already got it planned, they've already got it booked.

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So you want to get way in front of it.

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And time of day, I would do morning when they're still fresh.

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Because again, as the day goes on in the newsroom, it just gets more hectic.

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Now, some people who are like what's called the assignment desk in a TV station, they will be they'll go through their file like in the afternoon.

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So it it can vary, but I always say you're better off just in the morning to get people when they're when they're fresh.

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And and the beautiful part now is you know, depending on what email program you use, like with Gmail, you can schedule send.

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Schedule it.

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So you can have it go out at whatever time in the morning.

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I do that all the time.

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All the time.

00:14:11.200 --> 00:14:11.840
Yeah, yeah.

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I tend to send a lot of my releases out depending on what it is, right?

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I tend to send them out around nine, 10 o'clock.

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Um, but then if I am sending out a reminder about something happening that day, I'll make sure it hits an inbox at 7 a.m.

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So it just depends.

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Yeah.

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And I think where my head is partly going with like the new stuff too, is more like how to get a little bit PR for the club.

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So it's part like, hey, you know, charity golf tournaments, you know, or or maybe even like, you know, I'll ask you like what what has real news potential?

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Is it like junior golf programs?

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Is it charity tournaments, new menus, new practice facilities, long-term staff members, member success stories, like what, or it it might just depend on the season too.

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So it or who's ever reading it and what else is going on in the world.

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It it all depends.

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It depends on the market size, how much news happens in that market.

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Um, you know, there are some local newspapers that will take just about anything because they have to fill space print-wise, right?

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So they'll they'll cover any golf tournament, they'll cover anything like that.

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Um, I'm from a small town that was like that.

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They would take absolutely everything.

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The newspaper where I'm at now, um, yeah, they might do a itty bitty blurb on like a turnover.

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The what?

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The the newspaper?

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Yeah.

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What is that they'll still exist?

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And well, so here's the thing.

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I know people think, well, I don't subscribe to a newspaper, I don't do this, but you know, most newspapers have a strong online presence.

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Oh, yeah.

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And and um there is this thing called Google, right?

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So if somebody's searching, um chances are that that article could come up if it's recent.

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Um Google is very much about recent, and so you want ongoing updates to your website and you want ongoing fresh content and links, and that's a way to to get it.

00:16:19.919 --> 00:16:32.399
So whether you read the newspaper online or in print or not, um I I always encourage people to still, you know, don't don't ignore it.

00:16:32.559 --> 00:16:33.039
Yeah.

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I get to tell you, there's some small communities out there that have really incredible newspapers.

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And those newspapers are like the lifeline of that community.

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So a a good one that really comes to my mind is uh the newspaper in Storm Lake, Iowa.

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Pulser Prize winning newspaper, Storm Lake Iowa.

00:16:55.679 --> 00:16:58.879
Yeah, it's well read, even beyond Storm Lake.

00:16:59.120 --> 00:17:04.000
And Storm Lake is um, you know, not the largest you probably never heard of it, right?

00:17:04.319 --> 00:17:10.720
But yeah, they um they have a really well-known small town newspaper.

00:17:11.519 --> 00:17:11.839
Yeah.

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So don't don't don't say, well, I don't read them, so I'm not gonna send to them.

00:17:17.759 --> 00:17:19.759
I mean, yeah.

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Distribute far and wide.

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No, it's it's it's it's it's true.

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And then even like I would assume, and this this can be totally wrong, but going, you know, talking about the news stations and doing segments there, a lot of stuff now is transcribed and those in the in the show notes, those things are uploaded.

00:17:38.400 --> 00:17:45.200
So it might not be a news paper, but like it's still a written thing that pops up in Google Lights, all that stuff.

00:17:45.279 --> 00:17:50.079
And when people search your club and this and that, like it all pops up and people people like that stuff.

00:17:50.319 --> 00:17:55.119
To to go back really quick, what about what are your thoughts?

00:17:55.359 --> 00:18:01.519
I'll say this, on approaching the news anchors and those people directly.

00:18:02.480 --> 00:18:13.359
Ooh, so the number one rule that I teach people in media relations is that it is all about relationships, right?

00:18:13.920 --> 00:18:18.720
If you know those people, you know them well, it's okay, right?

00:18:19.279 --> 00:18:26.400
But if you don't, um, that can be off-putting sometimes to people in TV.

00:18:26.559 --> 00:18:27.279
Sometimes not.

00:18:27.359 --> 00:18:29.759
It just depends on the personality, the person.

00:18:30.559 --> 00:18:44.160
Um, but sometimes um they like it when you go through the station channels instead, because they're uh rightfully so, they're guarded about their privacy.

00:18:44.559 --> 00:18:49.440
Um when you uh I I have some experience in this.

00:18:49.680 --> 00:18:58.319
When you're a television anchor and are a personality in the community, everybody thinks they know you because you go into their house every night.

00:18:58.480 --> 00:19:00.559
And so, of course, they know me.

00:19:00.799 --> 00:19:10.640
Um, and it can be a weird thing when people um come on too strongly to you, yeah, right?

00:19:10.799 --> 00:19:20.319
Uh I mean you as a TV person you used to it and you learn how to deal with it, but um it can be sometimes a little off-putting too.

00:19:20.559 --> 00:19:25.359
So um the best way to do that, I mean, if you know them, sure.

00:19:25.519 --> 00:19:36.319
But if you don't, go through the channels of the TV station and say, hey, we were really hoping that Sally could be a part of this or cover it.

00:19:36.559 --> 00:19:56.160
And what I'd also suggest along these lines are know your personalities and what their interests are, what they're involved with, what they care about, um, and see if your event aligns with what they care about.

00:19:56.559 --> 00:19:57.839
You'll have a better shot.

00:19:58.000 --> 00:19:59.759
And maybe that one person you have in mind.

00:20:00.640 --> 00:20:02.799
They just don't have any interest in that.

00:20:02.960 --> 00:20:08.559
But somebody else at the TV station or radio station or wherever, they might have an interest.

00:20:08.720 --> 00:20:15.599
You're going to have a better shot with that person that aligns more with what you're doing and what you're about.

00:20:16.400 --> 00:20:17.759
So do your homework.

00:20:18.000 --> 00:20:18.240
Yeah.

00:20:18.319 --> 00:20:19.440
No, that makes total sense.

00:20:19.599 --> 00:20:31.599
And I and I asked just because, you know, the stations I've been on, the different news things, it's, you know, sometimes it would be the, it might be the the the the the Facebook page if I didn't know if I couldn't find anything else.

00:20:31.680 --> 00:20:39.759
Or sometimes I would DM uh the you know one of the the the personalities and hey, you know, just kind of like go go go with that pro uh approach.

00:20:39.839 --> 00:20:41.599
And not even to say like, can you book me?

00:20:41.680 --> 00:20:44.559
It's like, hey, I'm you know, I always play, play dumb.

00:20:44.640 --> 00:20:46.079
Hey, quick question if you can help me out.

00:20:46.160 --> 00:20:50.799
I love what the show is, but who who who should I email or who should I call to?

00:20:51.119 --> 00:20:53.759
Like, I I play dumb all the time.

00:20:53.920 --> 00:21:00.400
Like that is probably like my my favorite line anywhere, especially calling, like, hey, I have a dumb question if you could help me.

00:21:00.640 --> 00:21:03.200
Yeah, that opens up so many doors.

00:21:03.519 --> 00:21:08.240
I you know, I think the thing there is if you could help me, right?

00:21:08.720 --> 00:21:14.319
Because actually most people in the media industry are very helpful type people.

00:21:15.039 --> 00:21:24.240
Um and so, yeah, whenever anybody says, could you help me, yeah, that that's they can't help themselves.

00:21:24.400 --> 00:21:25.920
They do want to help you.

00:21:26.480 --> 00:21:57.519
So, so from your perspective now, and and it's funny because we were talking on the phone a few weeks ago, and and you know, you do all this, and you're also a uh professor teaching media and things and talking about press releases, and we were talking about how important, you know, just like everything now, not not necessarily clickbait, but those first those first coup those the first line, you know, you know, you you you think about you like you know, look at your inbox, you see the subject and you see either the subheader or like that first line.

00:21:57.680 --> 00:22:00.400
Like that first sentence matters so much.

00:22:00.640 --> 00:22:14.079
So what makes, besides just the obvious, a really good like phrase and line and like you know, clickbait, or not not clickbait, but like what makes a good pitch that, you know, whether it's you know, the club wants to come on and showcase their chef.

00:22:14.160 --> 00:22:22.160
Like I know our local stations, they have the their like WBR-E, they have the the kitchen section, they have this, they have like the their whole like studio, you know.

00:22:22.559 --> 00:22:24.559
I think WFMZ has like the same thing.

00:22:24.640 --> 00:22:27.279
So they'll bring in chefs from restaurants, clubs, whoever.

00:22:27.440 --> 00:22:32.640
What makes a good pitch for someone like you that goes like this is juicy?

00:22:33.759 --> 00:22:47.039
Well, uh it goes back to a lot of those things I talked about, but I'm glad you mentioned about having your pitch up front and center and not putting it in the middle of an email or at the end of an email.

00:22:47.200 --> 00:22:53.519
You want to have it if you're sending this via email, you want to have it like in the subject line.

00:22:53.759 --> 00:22:57.920
Um and just to say, that is what you that that was not my line.

00:22:58.000 --> 00:23:00.400
You that's that's what you told me when we were talking on the phone.

00:23:00.559 --> 00:23:03.119
So that was I was just re reiterating what you were saying.

00:23:03.200 --> 00:23:10.079
That was all you Well, it's because people in news have a ton of things going on all the time.

00:23:10.480 --> 00:23:11.359
All the time.

00:23:11.599 --> 00:23:21.519
It's um I I always say that if you go into news and you don't have ADHD, with all respect to anybody who does have that, um, if you don't have it, you'll probably get it.

00:23:21.680 --> 00:23:22.240
Yes, yeah.

00:23:22.400 --> 00:23:23.200
Same here.

00:23:23.839 --> 00:23:27.119
And surprising, I have children too, same way.

00:23:27.440 --> 00:23:31.440
Um it you just have so much going on all the time.

00:23:31.599 --> 00:23:40.240
And so if you send a news release or an email or whatever to a newsroom, uh they really only pay attention to the first line or two.

00:23:40.400 --> 00:23:42.000
They just don't have time, right?

00:23:42.319 --> 00:23:46.880
So you gotta get their attention right what I say off the top, right out of the gate.

00:23:47.039 --> 00:23:48.319
You gotta get their attention.

00:23:48.559 --> 00:24:02.079
And so it, if you make it be too much about you, like, hey, award-winning number one club in our town, blah, blah, blah, blah, blah, I'm gonna go, yeah, no.

00:24:03.119 --> 00:24:15.759
But if you sell me the goods, the very first thing, like um, five-star chef coming to our community for one day only.

00:24:16.559 --> 00:24:17.759
Oh, okay.

00:24:18.079 --> 00:24:25.119
And maybe, you know, if you can tie it in to what's happening now, right?

00:24:25.359 --> 00:24:42.559
Like five-star chef coming in with unique holiday recipes or easy holiday meals, um, things that tie into the now or what will be the now, right?

00:24:42.720 --> 00:24:43.680
Even thinking ahead.

00:24:43.839 --> 00:25:00.319
So let's say you know you're gonna have somebody coming in um around New Year's, and they're going and so you actually start in December telling them about this and and get on their radar about it.

00:25:00.400 --> 00:25:10.160
And again, you might have to go back to them a couple of times, but out of the gate, in the subject headline, make it be about what I call the wow.

00:25:10.640 --> 00:25:14.880
What is the thing that goes people go, oh wow, you're doing that?

00:25:15.119 --> 00:25:20.720
So you might even want to have a conversation with somebody internally and talk about it.

00:25:20.799 --> 00:25:28.079
And when you see their face light up where they go, oh, that's interesting, that's when you know that's the wow, right?

00:25:28.240 --> 00:25:32.000
And that's what you want to have toward the top.

00:25:32.240 --> 00:25:37.279
Yeah, you want to think what's the thing that people go, oh, that's interesting.

00:25:37.759 --> 00:25:40.160
So even like the subject line.

00:25:40.240 --> 00:25:49.359
So let's just say it's a uh club doing a charity golf tournament to, you know, they're trying to raise 50 grand, you know, they're a fundraiser for kids or whatever.

00:25:49.519 --> 00:26:00.400
So you're saying, like I said, like the subject line being like uh something along the lines of we're raising 50 grand for the kid, like something like that's that direct that's not like fluffy.

00:26:00.720 --> 00:26:05.920
It's just literally we're raising 50 grand for at youth kit or you know, at risk youth kit.

00:26:06.160 --> 00:26:13.599
Like something like that what you're trying to say is like just straight up, just don't put the fluff, don't try to be cute, just straight to the point.

00:26:13.680 --> 00:26:20.880
And then once you have them hooked, then you can kind of dig in like a tiny bit, but really you've got to get their attention right off the top.

00:26:21.039 --> 00:26:22.960
Then you can have all those other things.

00:26:23.279 --> 00:26:32.480
When I talk to uh students in media relations about writing press releases, we do what's called the inverted pyramid style.

00:26:32.640 --> 00:26:42.559
This is also a style of newspaper writing where you put like the most important stuff at the top, and then as you get further along, it's the less important stuff.

00:26:42.880 --> 00:26:51.599
So the things that catch your attention, the things that will make someone say, I want to cover this or I want to be a part of this, that's right out of the gate.

00:26:51.759 --> 00:26:57.920
And sometimes that doesn't come naturally to people because they want to do things in a certain order.

00:26:58.079 --> 00:27:01.519
They want to do or they want to do things chronologically, right?

00:27:01.759 --> 00:27:04.240
So that's hard for people.

00:27:04.319 --> 00:27:10.319
If you're not used to writing like this, um, that can be a different way to think about it.

00:27:10.720 --> 00:27:17.519
So you you might want to say, oh, but you know, we first started talking to this person six months ago and blah, blah, blah.

00:27:18.319 --> 00:27:20.000
No, no, no, no, no, no, no.

00:27:20.079 --> 00:27:21.680
What's the what's the now?

00:27:21.839 --> 00:27:24.960
What's the the wow off the top?

00:27:25.200 --> 00:27:30.240
And then you can back in to two things.

00:27:30.960 --> 00:27:36.720
I was so excited about are emails the approach, is calling the approach?

00:27:36.799 --> 00:27:38.480
Is it a mixture of both?

00:27:38.799 --> 00:27:47.359
And is and kind of like kind of also going back to if you don't hear anything, is it what's the what's like what's the etiquette?

00:27:47.680 --> 00:27:49.359
Is there etiquette and what is the etiquette?

00:27:49.519 --> 00:27:58.319
Like if you send maybe an email one day, maybe three days later you don't hear anything, send another email, then maybe the following weeks have a phone call, is it a phone call first?

00:27:58.480 --> 00:28:00.559
Like what's what's the best approach?

00:28:00.640 --> 00:28:07.359
And then like that kind of follow-up as to, and then how do you take the hint if they're just really like not interested or not?

00:28:08.240 --> 00:28:14.640
Well, the first thing you have to do is find their contact information, right?

00:28:14.799 --> 00:28:20.559
And how to reach out to them, which you can do typically online, right?

00:28:20.720 --> 00:28:23.279
By going to their website and searching.

00:28:23.440 --> 00:28:32.240
Um, so I would start with an email, but I think the mistake most people make is they just stop with the email.

00:28:32.319 --> 00:28:33.759
And I don't think you should do that.

00:28:33.920 --> 00:28:36.160
I think you need to follow up with a phone call.

00:28:36.480 --> 00:28:43.599
So you need to, even if the phone call is something something as simple as, did you get my email?

00:28:43.920 --> 00:28:44.880
Did you get that?

00:28:45.039 --> 00:28:46.319
Do you have any questions?

00:28:46.640 --> 00:28:50.960
Is there anything I can help you with or answer?

00:28:51.279 --> 00:28:56.559
Um, and keep in mind the time of day when you're doing that.

00:28:56.880 --> 00:29:02.079
So let's say you send out an email at 10 o'clock.

00:29:02.319 --> 00:29:04.720
It's okay if you call, say, 10:30.

00:29:04.960 --> 00:29:14.799
But if you have, you send out an email at 10 o'clock and you're it's a to a local TV station and they have a newscast at 11:30.

00:29:15.279 --> 00:29:27.519
Don't call them like between 11 and during when that newscast is on, because the closer you get to the newscast, the more hectic it gets in that newsroom.

00:29:27.759 --> 00:29:31.920
And so you timing is just such a critical, critical thing.

00:29:32.079 --> 00:29:39.599
Like knowing deadlines and when shows are, even again, going back to newspapers, knowing when their deadlines are.

00:29:39.759 --> 00:29:44.559
You don't want to catch them when they are like a half an hour out from their deadline.

00:29:44.880 --> 00:29:54.880
Um, it's interesting where I live, the newspaper deadline has changed over time because they now don't print locally, they send it someplace else.

00:29:55.039 --> 00:29:57.920
And so their deadline is earlier in the day.

00:29:58.160 --> 00:30:13.359
And I have moved events up to be earlier in the day so I could get somebody from the newspaper there covering it, and they could still have time to write it, meet their deadline, so it can get shipped off, get printed, and make the next day's paper.

00:30:13.759 --> 00:30:21.200
I will also add that where I live, my newspaper has gone to only printing like three days a week.

00:30:21.440 --> 00:30:24.319
They print Wednesday, Saturday, and Sunday.

00:30:25.440 --> 00:30:37.519
So boy, I hesitate to tell this great secret, but I tend to do things on Tuesday now because I want it to be in print on Wednesday.

00:30:38.640 --> 00:30:44.000
So that all goes back to knowing things about your media, right?

00:30:44.160 --> 00:30:47.680
Whether it's a radio station, TV, whatever.

00:30:47.839 --> 00:30:52.319
Um, know just kind of understand what their rhythm is.

00:30:52.480 --> 00:30:55.039
And so, yes, back to your question.

00:30:55.359 --> 00:30:58.240
Email, follow up with a phone call.

00:30:58.480 --> 00:31:01.599
Don't just do an email, all right?

00:31:01.839 --> 00:31:06.559
Um, and and by the way, that's hard for some people to pick up the phone.

00:31:06.799 --> 00:31:26.079
There, it's an interesting thing in this day and age when we text and and communicate in other ways except for talking, um, that is really hard for people, especially um I find like younger people, it's just like, you want me to pick up the phone and call them?

00:31:26.240 --> 00:31:27.359
I don't know them.

00:31:28.400 --> 00:31:29.920
Yes, yes, I do.

00:31:30.160 --> 00:31:32.319
Yeah, I want you to pick up the phone and call them.

00:31:32.480 --> 00:31:35.599
Um, so yeah, I highly recommend that.

00:31:35.759 --> 00:31:46.799
Um, when I have a client that has an event, we we send out the release, we follow up with phone calls, and then we make phone calls that day of as well.

00:31:46.960 --> 00:31:49.359
Like, hey, do you think you're gonna be able to make it today?

00:31:49.920 --> 00:31:55.039
Um and um, and sometimes it's just fallen off the radar.

00:31:55.359 --> 00:32:10.720
But you know, that the um there's a phrase here about being the you know, the the one who's always kind of bugging the person, you have more of a chance to to get the attention of the media.

00:32:11.200 --> 00:32:23.440
So and I would add that if they seem short with you, if they you know don't seem super friendly, um, it's probably not personal, right?

00:32:23.599 --> 00:32:25.839
It is purely they're busy.

00:32:26.000 --> 00:32:26.799
They are busy.

00:32:26.960 --> 00:32:33.279
When you're in a newsroom, you are juggling, you're juggling lots of people making requests like you're making, right?

00:32:33.599 --> 00:32:38.240
In addition to news of the day, you're you have a lot, they have a lot going on.

00:32:38.480 --> 00:32:45.039
It's um it's really eye-opening to see what people in newsrooms or most newsrooms do.

00:32:45.200 --> 00:32:47.839
They just have uh a bunch of balls in the air.

00:32:47.920 --> 00:32:49.039
Speaking of juggling, right?

00:32:49.200 --> 00:32:50.799
They got a lot going on all the time.

00:32:51.039 --> 00:32:57.599
And so sometimes they're just not as always as friendly as you think they might should be.

00:32:58.319 --> 00:32:58.799
You know what?

00:32:58.880 --> 00:32:59.680
They're just not.

00:33:00.000 --> 00:33:01.680
But give them some grace.

00:33:01.839 --> 00:33:04.960
They might have things going on there that you just don't know about.

00:33:05.519 --> 00:33:12.559
Well, also to go back to the email, how you call and what you say is just like the email.

00:33:12.640 --> 00:33:15.359
If you're calling, hi, um Kim?

00:33:15.759 --> 00:33:17.680
Yeah, Bill here.

00:33:18.000 --> 00:33:32.799
Um I work at I'm the GM of and we're we we we have we have uh we do this thing every we do this thing every year, and a bunch of people call and and we got the and you're like, oh my god, get to it.

00:33:32.960 --> 00:33:35.920
So if you do the call the same way, hey Kim, it's Denny.

00:33:36.000 --> 00:33:37.920
I'm the GM over at XYZ Club.

00:33:38.079 --> 00:33:39.680
We got this crazy fundray this year.

00:33:39.759 --> 00:33:46.240
We have celebrity chef like if you can in that just like you do for the email, if you can and quickly just hit them hard.

00:33:46.400 --> 00:33:47.920
Hey, can I can I send you an email?

00:33:48.000 --> 00:33:49.279
Is this something you think you'd be interested in?

00:33:49.519 --> 00:33:51.680
Yeah, you know, get to the point.

00:33:52.240 --> 00:33:54.400
Again, know what you're gonna say.

00:33:54.559 --> 00:33:56.559
Write it down if you have to do a 90-minute episode.

00:33:56.640 --> 00:33:56.799
No.

00:33:58.000 --> 00:33:59.759
Write it down if you have to, right?

00:33:59.839 --> 00:34:00.960
Like, yeah, yeah.

00:34:01.279 --> 00:34:02.880
Oh, that's really that's true, actually, too.

00:34:02.960 --> 00:34:06.799
That's a great that's a great I mean just little, don't don't script it.

00:34:06.880 --> 00:34:08.480
Just put bullet points.

00:34:08.800 --> 00:34:11.280
Hey, so-and-so calling about this.

00:34:11.519 --> 00:34:13.199
Want to see if you saw that release.

00:34:13.440 --> 00:34:14.960
Do you have any questions?

00:34:15.440 --> 00:34:17.440
Do you think you'll be able to cover it?

00:34:17.760 --> 00:34:20.880
Most of the time they're gonna say, well, try.

00:34:22.960 --> 00:34:25.440
That's not an encouraging thing.

00:34:25.840 --> 00:34:35.039
Ah, I was just gonna ask, like, what are what are some like maybe insider lines that somebody can tell if they're really interested or not?

00:34:35.280 --> 00:34:38.159
So we'll will try means no, probably not.

00:34:38.320 --> 00:34:39.360
Not not that amazing.

00:34:39.760 --> 00:34:42.719
You get a shot, but maybe not.

00:34:43.119 --> 00:34:50.800
Um what you really want to hear is we have a reporter assigned to be there at such and such a time.

00:34:51.360 --> 00:34:53.119
That's what you want to hear.

00:34:53.440 --> 00:34:55.920
We have a reporter assigned to be there.

00:34:56.400 --> 00:34:59.679
Now now is it a or a photographer or whatever it is.

00:35:00.079 --> 00:35:00.400
Yeah.

00:35:00.719 --> 00:35:12.079
So whether it's the email if it's the email or you know, probably further down or the phone call, if it gets to that point, if it's gonna be like a on-site thing, it's probably important to mention some of those things like, hey, we're doing it from this time to this time.

00:35:12.320 --> 00:35:16.559
You know, the the biggest hype's gonna be around this time if you want to come pop by.

00:35:17.039 --> 00:35:19.599
Um yeah, yeah.

00:35:20.159 --> 00:35:20.800
Hmm.

00:35:21.519 --> 00:35:28.719
Now we talked a little bit about getting on the news stations, getting the PR, getting the press, doing all that.

00:35:28.960 --> 00:35:35.920
Let's talk about now being on camera because you you've also hoped or hoped, uh you've also helped and coached.

00:35:36.000 --> 00:35:40.000
That was supposed to be like helped and coached was kind of went all into one there.

00:35:40.159 --> 00:35:46.320
But you've you've done a lot and also helped coach and uh news anchors and news personalities.

00:35:46.480 --> 00:36:02.079
When you look at most people, executives, leaders who are going on camera, what are maybe some bad, I don't want to say bad habits, but what are some things you see that aren't the most appealing for TV that people might just do without thinking?

00:36:02.159 --> 00:36:10.400
So what are some habits that people can maybe fix or not do when they're being on the being on the camera?

00:36:10.880 --> 00:36:11.199
Okay.

00:36:11.760 --> 00:36:17.039
So um first and foremost, they think they can wing it.

00:36:17.280 --> 00:36:20.400
They think, oh, well, it's my event and I know what it's about.

00:36:21.039 --> 00:36:24.480
Um and I always tell people, it's so funny.

00:36:24.559 --> 00:36:26.960
I just did a lecture on this very thing last night.

00:36:27.280 --> 00:36:30.400
I always tell people We did not even script that either.

00:36:30.480 --> 00:36:31.360
That's so funny.

00:36:31.599 --> 00:36:31.920
Yeah.

00:36:32.079 --> 00:36:35.760
I always tell people the number one thing is know your message.

00:36:36.000 --> 00:36:38.480
Know what it is you want to say.

00:36:38.800 --> 00:36:52.719
Like really know what it is, write it down and and be prepared to go to that and to say it because you might find yourself distracted or or other things are going on.

00:36:52.880 --> 00:36:54.880
It can be a stressful situation.

00:36:55.280 --> 00:36:56.320
It could be something nerve wracked.

00:36:56.400 --> 00:37:03.519
I was gonna say, some of these studios, you know, you walk in, like, even like for me, you walk in like, oh, this is nicer than I thought it was gonna be.

00:37:03.599 --> 00:37:04.480
You're like, okay.

00:37:04.719 --> 00:37:11.039
And I can only assume people walk in and like, oh, and then all of a sudden they see that that red light hit, or like they start talking.

00:37:11.119 --> 00:37:16.480
It's like, oh, this is like, you know, especially if it's a live segment and not recorded, like, oh, snap.

00:37:16.559 --> 00:37:18.239
Like, there's that, hey.

00:37:19.679 --> 00:37:21.360
Yes, exactly.

00:37:21.599 --> 00:37:23.920
It's you might think, oh, I'll be fine.

00:37:24.000 --> 00:37:24.960
How hard can it be?

00:37:25.119 --> 00:37:32.320
And then you get in the environment and you're like, oh, this is this is nerve-wracking, it's stressful.

00:37:32.400 --> 00:37:35.519
Um and it's time to feel like you only have so much time.

00:37:35.679 --> 00:37:37.840
And yeah, yeah, you're worried.

00:37:38.079 --> 00:37:42.559
So knowing what your message is, actually practicing it beforehand.

00:37:42.800 --> 00:37:52.000
And you know, there's this great little invention now where you can record yourself and hear yourself again and again.

00:37:52.320 --> 00:37:55.840
So practice, practice, practice, practice.

00:37:56.159 --> 00:38:02.719
Imagine what they might ask you, imagine what you might say, but practice, listen to yourself.

00:38:02.880 --> 00:38:04.800
That, by the way, is very hard for people.

00:38:04.960 --> 00:38:07.840
Most people do not like the sound of their own voice.

00:38:08.400 --> 00:38:13.039
Um, and and just know that that that's I run into that all the time.

00:38:13.119 --> 00:38:15.440
People like, oh, I hate to hear myself.

00:38:15.679 --> 00:38:22.079
Um, well, it it's just put that aside and listen to what you're saying.

00:38:22.239 --> 00:38:23.119
What's your message?

00:38:23.280 --> 00:38:29.119
What's the big bullet point that you want to come through in this interview?

00:38:29.280 --> 00:38:32.000
So that's first and foremost the number one thing.

00:38:32.320 --> 00:38:32.880
All right.

00:38:33.280 --> 00:38:40.239
Secondly, um if you're on television, think about what you're gonna wear.

00:38:40.480 --> 00:38:40.880
All right.

00:38:41.119 --> 00:38:46.079
You want it to be something that's probably appropriate for that fits in with what you're talking about.

00:38:46.800 --> 00:38:51.199
Um, you want it to be uh not distracting.

00:38:51.519 --> 00:38:58.000
So, because you don't want people to go, oh wow, look at that jacket that that person's wearing, right?

00:38:58.159 --> 00:39:00.239
And then they don't hear what you're saying.

00:39:00.480 --> 00:39:04.079
So you want to keep what you're wearing to be simple.

00:39:04.639 --> 00:39:14.239
Um, you know, if you're a woman, you this is not probably the time for big jewelry, big earrings, big statement necklaces, right?

00:39:14.400 --> 00:39:15.760
You want to keep it simple.

00:39:16.079 --> 00:39:19.119
Now, now so people pay attention to you.

00:39:19.519 --> 00:39:23.760
I was gonna say, not not to interrupt, but I almost want to play devil's advocate.

00:39:23.920 --> 00:39:35.039
Wouldn't uh a unique look like maybe hook people in a little bit more, or maybe if people are scrolling, might get them to stop if they're going through the stations.

00:39:35.199 --> 00:39:36.800
This is me just playing devil's advocate.

00:39:37.199 --> 00:39:41.840
This is me just going, like, what about like that side of the story?

00:39:42.239 --> 00:39:43.280
No pun intended.

00:39:44.239 --> 00:39:46.639
It it really depends, right?

00:39:47.199 --> 00:39:50.480
It it should be reflective of the event.

00:39:50.960 --> 00:39:59.840
So if you're a chef, you probably would wear a chef jacket, whatever they call those, you'd wear a chef jacket.

00:40:00.320 --> 00:40:00.960
Right.

00:40:01.280 --> 00:40:24.079
Um uh I will tell you though, um not too long ago I was in a major market where they had a a pediatrician on the air speaking and and he was wearing like uh you know like scrubs, but they were flowery and I I never heard a word he said.

00:40:24.239 --> 00:40:27.920
I couldn't get past what he had on.

00:40:28.800 --> 00:40:46.000
Um and and I, you know, and I'm in this business, so I probably pay a little more attention to that than most people, but there are plenty of documented cases out there um where you know high-profile anchors have talked about how when they cut their hair, that's all people talk about and notice.

00:40:46.079 --> 00:40:48.079
They didn't notice my story.

00:40:49.679 --> 00:40:52.079
Visuals in television matter.

00:40:52.639 --> 00:41:00.000
So um if it's something that's appropriate for what you're doing to grab attention, yeah, that's fine.

00:41:00.639 --> 00:41:08.159
Um, but if it's gonna totally take away from your message, then be cautious on that, right?

00:41:08.639 --> 00:41:09.199
Yeah.

00:41:09.440 --> 00:41:19.119
Um I will along those lines say that um you might consider props to help tell your story.

00:41:19.920 --> 00:41:20.559
All right.

00:41:21.039 --> 00:41:25.280
So um if it's television, it's a very visual medium.

00:41:25.599 --> 00:41:38.480
So um if you've got a cool prop that helps show your event or demonstrate something, maybe let's say you're giving away an electric bike that's super cool looking.

00:41:38.719 --> 00:41:43.760
I'd see if I could take that in and have them take a shot of it to see that.

00:41:44.239 --> 00:41:47.760
Um so anything visually you can share with them.

00:41:48.239 --> 00:41:51.599
Chefs, bring bring your knives, bring something to something to share.

00:41:51.840 --> 00:41:55.679
Whatever club pro, bring your golf clubs, golf tees, golf balls.

00:41:55.840 --> 00:42:06.000
Even if you don't have to hold it, even if it's on set somewhere, just helps probably look and if they don't use it or you don't use it, no problem, right?

00:42:06.400 --> 00:42:10.400
But they might, and it might help really tell your story more.

00:42:10.639 --> 00:42:14.320
So I would think in in in those terms.

00:42:14.559 --> 00:42:24.800
Um I I gotta tell you, when we send things to say newspapers, I always encourage my clients to send visuals as well.

00:42:25.360 --> 00:42:27.360
And they're frequently used.

00:42:27.599 --> 00:42:33.760
And we even take it one step further now and say and offer captions for the visuals.

00:42:33.920 --> 00:42:42.880
So we're actually providing the visuals, providing the captions, and uh you might be surprised how often those things get picked up.

00:42:43.199 --> 00:42:51.360
So anything you can do to make it easier for them and to help tell your story, you want to think that way, right?

00:42:51.599 --> 00:42:54.880
I wouldn't be afraid to make suggestions to them.

00:42:55.039 --> 00:43:06.079
People often think, oh, well, if I I go in, I'm at their mercy, you'll probably have some time beforehand to talk, like do a little pre-interview, interview is what I call it.

00:43:06.320 --> 00:43:15.440
Um and most people in the news business are open to suggestions if you have some, like they they recognize that there's some things they don't know.

00:43:15.599 --> 00:43:17.760
They know that they don't know at all.

00:43:18.000 --> 00:43:21.840
And you might be able to say, Hey, did you know, did you know about this?

00:43:22.000 --> 00:43:22.719
Did you know about this?

00:43:22.880 --> 00:43:28.800
I brought this to to show that in case you wanted to have that as part of this bit.

00:43:28.960 --> 00:43:31.280
The worst thing that can happen is they'll say no.

00:43:31.840 --> 00:43:47.920
So um I you mentioned about coaching, and um, I I also coach uh people who do research, who um, like say academic researchers, who believe it or not, sometimes have a hard time telling their story.

00:43:48.000 --> 00:43:53.760
They're very smart, smart people, but condensing and telling their story is hard for them.

00:43:54.159 --> 00:43:58.559
And if a TV crew shows up, they have a tendency just to sit down.

00:43:58.719 --> 00:44:06.559
And and I always encourage them to say to the reporter, hey, let's go in here, let me show you this, let me take you into the lab.

00:44:06.800 --> 00:44:08.320
I'd love for you to see this.

00:44:08.480 --> 00:44:12.239
And most reporters will go, Yeah, sure, great.

00:44:12.400 --> 00:44:16.480
They so anything you can do to help do the work for them is good.

00:44:16.719 --> 00:44:18.719
So back to the original, right?

00:44:18.800 --> 00:44:24.480
If you're at a TV station and doing that, know your message.

00:44:24.719 --> 00:44:28.400
Um, be be mindful of what you're wearing.

00:44:28.719 --> 00:44:36.400
Uh um, I will throw in a and bring bring props if you think that will help tell your story.

00:44:36.639 --> 00:44:38.719
I'll throw out a couple more tips.

00:44:38.960 --> 00:44:47.360
Oftentimes people think that the camera will exaggerate their voice or exaggerate their movements.

00:44:48.239 --> 00:44:51.840
And it's just the opposite, it's a dulling effect.

00:44:52.159 --> 00:44:57.039
So, so it's okay for you to be animated and lively.

00:44:57.440 --> 00:45:01.760
Um, you might even feel like, oh, I'm really going over the top here on this.

00:45:02.000 --> 00:45:08.400
And when you see it played back, it won't be over the top, it will be normal.

00:45:08.960 --> 00:45:15.119
So, what you don't want to do is be like very monotone, uninteresting.

00:45:15.440 --> 00:45:27.840
If show your enthusiasm for your subject, that will come through to the person who's talking with you, and it will come through in the interview itself, and it'll get people interested in it.

00:45:28.000 --> 00:45:32.559
So you mentioned earlier, well, what if I did this to to grab attention about it?

00:45:32.800 --> 00:45:33.920
You can do that.

00:45:34.159 --> 00:45:39.920
But another thing you can do is just your own interest and your own passion in it.

00:45:40.159 --> 00:45:41.920
Let it come through.

00:45:42.719 --> 00:45:43.119
Yeah.

00:45:43.280 --> 00:45:51.199
And and you you answered my my little thing I was gonna say when as soon as I was about to say it, you like got right in was perfect.

00:45:51.360 --> 00:45:58.719
It was someone told me years ago, before you and I met, obviously, um, there it was like they're like, you like it's it's your segment, own it.

00:45:58.880 --> 00:46:06.000
Granted, it's like a little like different probably for like an entertainer magician type, but he was like, it is your segment, you own it.

00:46:06.159 --> 00:46:10.320
He was like, it's it probably a little bit, you know, not coming from a news person, obviously.

00:46:10.480 --> 00:46:12.960
He was like, it is your segment, you own it.

00:46:13.119 --> 00:46:16.000
Like you take control when when when need be.

00:46:16.159 --> 00:46:27.119
Um, and I was, you know, there there's some, I guess, both both sides to it, but um even to the point where uh I think a lot of people, you know, giving them the prep, doing the work, like give them the questions you want them to ask you.

00:46:27.280 --> 00:46:29.039
Because they're because you don't, you know what I mean?

00:46:29.199 --> 00:46:40.320
Like, because they they may or may not, they might not be great questions because, hey, you can ask me something like this, or we can talk about this and give them some of like the prompts, and then you know what you're gonna say.

00:46:40.639 --> 00:46:41.599
I I I could be wrong.

00:46:41.679 --> 00:46:44.800
I don't know if that's a good laugh or uh or a bad laugh.

00:46:44.960 --> 00:46:47.840
Um so um that is absolutely true.

00:46:48.079 --> 00:46:49.119
All of that's fine.

00:46:49.280 --> 00:46:53.760
The worst thing that can happen is they won't take your advice and they'll just go with their own questions.

00:46:53.920 --> 00:46:54.559
But that's fine.

00:46:54.719 --> 00:46:58.800
It's fine to say, hey, you might not know about this and to offer ideas to them.

00:46:58.960 --> 00:47:00.000
That's totally okay.

00:47:00.159 --> 00:47:03.920
The worst thing, like I said, that will happen is they'll say, uh, no.

00:47:04.639 --> 00:47:10.079
And I'm laughing because I had that very thing happen to me last week.

00:47:10.880 --> 00:47:20.559
So, so I'm preparing to do this live interview um on Toys for Tots and a local drive.

00:47:21.280 --> 00:47:29.199
And the reporter's talking to me beforehand, and she said, So I want to talk about the distribution and how you do this, and blah, blah, blah.

00:47:29.280 --> 00:47:31.599
And I'm like, well, here's the deal.

00:47:31.760 --> 00:47:33.119
That's not my thing.

00:47:33.360 --> 00:47:35.280
That I'm not involved in that.

00:47:35.440 --> 00:47:37.119
Like, there are other people who do that.

00:47:37.280 --> 00:47:42.079
They just use my nonprofit organization's space.

00:47:42.480 --> 00:47:44.320
They're the ones who do that.

00:47:44.719 --> 00:47:47.519
I'm really here to talk to you about the need.

00:47:47.679 --> 00:48:06.800
I'm here to talk to you about how many families are in need, types of toys, um, if people still want to donate, how they do that, and what age group they should think about, because typically they get lots of things for younger kids, but yet they still need to provide toys and items for kids that are 10 to 14.

00:48:07.599 --> 00:48:13.039
And so I tell her, I tell her this, and she's like, oh, okay, sure, sure, sure, okay, all right.

00:48:13.280 --> 00:48:14.639
Well, you know what happened, right?

00:48:14.719 --> 00:48:15.840
We get into the interview.

00:48:16.000 --> 00:48:21.599
She starts asking me about the distribution things, which again, not my thing.

00:48:22.159 --> 00:48:25.440
So I did what's called the touch and turn, right?

00:48:25.599 --> 00:48:26.719
I sort of touched on it.

00:48:26.800 --> 00:48:28.800
I go, yes, so you're right.

00:48:28.960 --> 00:48:34.719
It they they I I talked as vaguely as I can because I gotta tell you, I don't know.

00:48:34.960 --> 00:48:36.159
So I just talked vaguely.

00:48:36.320 --> 00:48:42.719
I said, yeah, everybody gathers it and they they put things together and then they distribute it to people who come in on a set time.

00:48:43.119 --> 00:48:43.920
But you know what?

00:48:44.000 --> 00:48:46.000
Let's really talk about what the need out there.

00:48:46.159 --> 00:48:49.840
Because I think your viewers would like to know what do they need still?

00:48:50.000 --> 00:48:53.039
We have 7,000 families that are in need.

00:48:53.119 --> 00:48:57.280
It's a great, it's the largest number we've had ever is this year.

00:48:57.440 --> 00:49:02.320
And there's in particular a need for items for kids who are age 10 to 14.

00:49:02.559 --> 00:49:04.960
And then I went into like ideas.

00:49:05.760 --> 00:49:13.280
Um so that's just a little really deep in the weeds type tip, right?

00:49:13.360 --> 00:49:28.159
But again, it's knowing your message going in, and you can make the suggestions, but be prepared that sometimes in their mind they have like they've had that set in their head since six o'clock that morning, right?

00:49:28.320 --> 00:49:33.840
And you threw them a curveball at five, and they're so I tell you.

00:49:34.159 --> 00:49:40.320
Or you know, they're there, there's scripts on their teleprompter already, and you know, that's just one of the things, and they just roll with it.

00:49:40.400 --> 00:49:44.400
And yeah, be being able to pivot is is uh is important.

00:49:44.719 --> 00:49:46.880
And and I I don't wanna okay, sorry.

00:49:47.119 --> 00:49:55.119
I was just gonna say, if you know your message, going back to talking about that earlier, if you know your message, that's when you can turn to it, right?

00:49:55.199 --> 00:49:57.039
You can well it gives you something to fall back on.

00:49:57.119 --> 00:50:07.199
Like let's just say you you know how to pivot from there, you can easily figure out a way to go back home to you know, or if you're just thrown off or whatever, you can just reiterate that message again.

00:50:07.360 --> 00:50:10.719
You know, it might not work the best for the moment, but at least it's something on TV.

00:50:10.800 --> 00:50:15.760
There's not dead air, it's you know, you talking, engaging, having uh fun time.

00:50:16.079 --> 00:50:32.159
Oh, and and by the way, the sound bite that they used in a later newscast that evening was me talking about the need, me talking about the 7,000 families and and those my message.

00:50:32.320 --> 00:50:33.039
That's what they used.

00:50:33.440 --> 00:50:41.519
Not Bob comes with a creeper white van, picks up all the toys, like Yeah, brings it back to the distribution center.

00:50:41.760 --> 00:50:48.320
Um I I don't think people care so much about those logistics, right, as they do about helping kids.

00:50:48.639 --> 00:50:49.119
Yeah.

00:50:49.440 --> 00:50:53.199
And and and at this point, I don't want to like I don't want to scare people.

00:50:53.440 --> 00:51:05.760
So if if if a a club pro, someone is maybe a little nervous about how they sound, or if they're, you know, you you've you've probably seen people come in, guests, and they're about to go on.

00:51:05.920 --> 00:51:09.519
You can just tell that there's like they're just angry, like they're just nervous.

00:51:09.760 --> 00:51:17.199
What what advice do you give to people to relax them or just make them more comfortable before they before it goes live?

00:51:17.360 --> 00:51:18.960
Like what are some things that you've done to help?

00:51:19.360 --> 00:51:25.920
Well, as simple as it sounds, three deep breaths can really make a big difference.

00:51:26.159 --> 00:51:30.000
Like really breathe in consciously, right?

00:51:30.159 --> 00:51:32.079
Breathe in and then out through your nose.

00:51:32.239 --> 00:51:34.960
So right?

00:51:35.280 --> 00:51:39.760
Deep breaths, three deep breaths can really help.

00:51:40.079 --> 00:51:49.920
And I'll also say that if you can tell yourself mentally, hey, I've prepared for this, I know what my message is, um, that's also helpful, right?

00:51:50.159 --> 00:51:57.679
If you go in feeling like you're prepared and like you're and you feel confident, you feel confident with what you're wearing and how you look.

00:51:57.760 --> 00:52:06.079
And if you go in feeling confident, you know what your message is, and then you do get those last-minute jitters, which by the way, I even have gotten myself, right?

00:52:06.239 --> 00:52:06.880
You do.

00:52:07.679 --> 00:52:14.159
I do three deep, deep breaths and tell myself, hey, here's my message.

00:52:14.400 --> 00:52:17.199
I got this, it'll be fine.

00:52:17.599 --> 00:52:23.599
Um, but I will tell you too something to one more thing to think and keep in mind.

00:52:23.760 --> 00:52:26.159
See, this is so much more complex than people know.

00:52:26.480 --> 00:52:31.440
Um, it's really helpful to know if it's live or taped.

00:52:32.719 --> 00:52:33.280
Right.

00:52:33.760 --> 00:52:39.679
So if it's live, three deep breaths and know that here we go.

00:52:39.840 --> 00:52:40.079
Right.

00:52:40.320 --> 00:52:40.880
Those are my favorite.

00:52:41.119 --> 00:52:50.079
But if it's if it's taped, and chances are what we're talking about, it'll probably be live, but it might not be, right?

00:52:50.320 --> 00:52:59.920
And if it's taped, you can ask if there's an opportunity, say, hey, if I mess up my answer, um, can I start it again?

00:53:00.159 --> 00:53:02.239
Can can I do you edit this?

00:53:02.400 --> 00:53:04.079
Is it if it's taped, do you edit?

00:53:04.239 --> 00:53:05.599
Can I start again?

00:53:05.840 --> 00:53:08.719
And it's okay to ask that question.

00:53:09.760 --> 00:53:14.159
And if it's taped, they will tell you, they go, Oh, yeah, it's taped.

00:53:14.239 --> 00:53:18.559
If you start an answer, you want to start again, just do this and you can start again.

00:53:18.639 --> 00:53:19.840
It's absolutely fine.

00:53:20.079 --> 00:53:25.039
And that I find there is some relief in knowing that.

00:53:25.599 --> 00:53:33.199
There's some comfort in knowing, like, oh, if I mess up, I can I have another shot, I can say it again.

00:53:33.360 --> 00:53:34.000
Yeah.

00:53:34.559 --> 00:53:40.880
And and I don't say I don't remember where I heard this tip or whatever, but I've I've known this for years.

00:53:41.039 --> 00:53:48.800
When it when it comes to a taped segment, if you if you know it's taped and it's going to air later and you know that they can edit and do some stuff.

00:53:48.960 --> 00:54:05.920
Um, if you do mess up, don't, you know, as you're talking, if you said something, whatever, and instead of just going, oh my, oh, so can we can we edit that out, realize you messed up, pause for a beat or two, and then go into it.

00:54:06.000 --> 00:54:10.079
Because then when they cut, it's easier to cut because there was a beat in a moment.

00:54:10.159 --> 00:54:13.920
It wasn't like you're trying to now take a sentence and they're talking really fast.

00:54:14.079 --> 00:54:15.360
You have to like cut it weird.

00:54:15.440 --> 00:54:26.079
You know, just take take a pause, take a breath, you know, resay, you know, if you if you messed up your your sentence, instead of so, oh, can I, you know, you make all stuff, just pause, take a breath, and then re-say the sentence.

00:54:26.239 --> 00:54:26.400
Yes.

00:54:26.719 --> 00:54:36.000
I think that was from, sorry, uh, I think it was when I I was on Fool Us, I hired a magic consultant to uh uh help me uh you know, build up, you know, it's work on the trick more and just different things.

00:54:36.159 --> 00:54:49.760
I believe that was one of the things he said is like, if you're if you're going through your dialogue, your thing, if you for whatever reason, like don't say sorry, whatever, just take a just stop, pause for a beat or two, and then resay the sentence.

00:54:49.920 --> 00:54:53.840
He's like, that helps with like the editing and post-production and all that jazz.

00:54:54.320 --> 00:54:57.360
And I would say say the sentence from the beginning.

00:54:58.079 --> 00:55:00.320
Say the sentence from the beginning.

00:55:00.559 --> 00:55:07.679
Um, quite honestly, like reporters will they'll love you for that because you just made their job easier.

00:55:08.000 --> 00:55:08.480
Yeah.

00:55:08.960 --> 00:55:09.519
You know what?

00:55:09.679 --> 00:55:12.880
Um, they don't really, it's not, I don't know.

00:55:13.039 --> 00:55:26.320
I'm sure there are reporters who love to cut and dice and slip this move here and this here, but I always loved it when a person said something succinctly in a sound bite, and that's all I needed.

00:55:26.480 --> 00:55:26.800
Right?

00:55:27.119 --> 00:55:28.880
That made my job easier.

00:55:29.199 --> 00:55:32.159
And I think most reporters are looking for that.

00:55:32.320 --> 00:55:37.840
It's just like they're listening for that, and and so what you said, absolutely.

00:55:38.000 --> 00:55:39.119
That was great advice.

00:55:39.280 --> 00:55:41.840
Just make sure you're starting at the beginning of the sentence.

00:55:42.159 --> 00:55:42.480
Yeah.

00:55:42.800 --> 00:55:45.679
And, you know, I think you just you you hit it really well.

00:55:45.840 --> 00:55:53.920
It's, you know, when you're when you're rehearsing, when you're thinking about it, when you're thinking about the questions and how you're going to answer, think in terms of those sound bites.

00:55:54.079 --> 00:55:58.960
Think in terms of those headline, subject line, first line approach.

00:55:59.119 --> 00:56:02.800
Like, you know, when you answer the questions, you want those killer sound bites.

00:56:02.960 --> 00:56:13.199
Or at least if you can throw in, you know, if you can remember one or two sentences here and there that you just know are just killer bites that hopefully they can they can use also, just makes everyone's life easier, also.

00:56:14.480 --> 00:56:25.280
Um, I will just I'll just throw in here that um it's really helpful to know like the format of where you're at, right?

00:56:25.440 --> 00:56:28.639
Is it gonna be a a live segment that goes two to four minutes?

00:56:28.800 --> 00:56:35.920
Is it gonna be just a quick sound bite that will determine like your message and how you want to say it?

00:56:36.239 --> 00:56:50.000
So um you know, you to do your homework again about the program, about what the expectations are, expectations are um going in, that's that's what you should do.

00:56:50.159 --> 00:57:00.400
Um, I have a when I when I do coaching and presentations, I have this this clip from a very famous scientist.

00:57:00.960 --> 00:57:06.079
And he talks about how he prepared to be on the daily show with Jon Stewart.

00:57:06.559 --> 00:57:13.760
And he says, People think that I that I'm unnatural, but the truth of the matter is I knew I was going to be on Jon Stewart.

00:57:13.840 --> 00:57:21.199
So I watched episode after episode after episode, and I timed how long he let each guest speak.

00:57:21.440 --> 00:57:31.440
And I discovered that there was this rhythm of when Jon Stewart would interrupt people, and I knew the amount of time I had to talk before he would interrupt.

00:57:31.679 --> 00:57:36.559
He goes, So I built my messages around that, and we created this rhythm.

00:57:36.719 --> 00:57:40.719
So I would say what I was gonna say, knowing then that he was gonna jump in.

00:57:40.960 --> 00:57:47.679
So I'd have a complete thought, Jon Stewart would jump in, then I would say my next thought, he'd jump in, and it became this rhythm.

00:57:47.760 --> 00:57:49.280
And it looked really natural.

00:57:49.440 --> 00:57:57.599
But the truth of the matter is I had practiced it, I had researched it, I had practiced it, and people say I have a gift.

00:57:58.079 --> 00:57:59.679
He goes, No, I don't.

00:57:59.840 --> 00:58:00.960
I work at it.

00:58:01.280 --> 00:58:04.880
I thought, I thought, you know, that is really good advice.

00:58:05.360 --> 00:58:09.039
That is phenomenal advice.

00:58:09.199 --> 00:58:20.639
That's that's probably the my golden nugget right there, is or like your the whole nugget for for the episode, like that is probably key is researching, especially if you don't really know the people who you're gonna be interacting with.

00:58:20.800 --> 00:58:25.440
Um, know the personalities, know who can take a joke, who can't, who's the funny one.

00:58:25.519 --> 00:58:32.320
You know, if if it's a show with two two people, like two anchors or whatever it is, who's the funny one, who's the not, who's the interactive one, who's this?

00:58:32.480 --> 00:58:38.800
Um, like so there's been a you know, same thing when I was if I'm going and doing doing some magic, okay.

00:58:38.880 --> 00:58:42.159
I know that guy's super like handsy and always wants to shuffle the cards.

00:58:42.239 --> 00:58:46.480
Okay, I'm not gonna do a trick where it's a trick deck because I know he's gonna want to shuffle and like look at the cards.

00:58:46.559 --> 00:58:54.559
Like, I'm not gonna put myself in that position, or I'll have the other person pick a card because they're more likely to go with the force or like whatever it is.

00:58:54.719 --> 00:58:59.039
Like you just you just you know, you're not just doing it on the fly and hoping for good TV.

00:58:59.119 --> 00:59:00.639
That is so good.

00:59:00.960 --> 00:59:01.599
So good.

00:59:01.920 --> 00:59:02.559
Yeah.

00:59:02.880 --> 00:59:03.519
Yes.

00:59:04.000 --> 00:59:07.360
Um, you've got one shot to make it be really good.

00:59:07.519 --> 00:59:19.199
And by the way, I'll just add that if you are exceptional, if you're phenomenal at this, TV and other radio people, uh, indie people in media, they remember that.

00:59:19.440 --> 00:59:20.159
They do.

00:59:20.400 --> 00:59:24.079
So when I was a TV reporter, I always joke about this.

00:59:24.400 --> 00:59:36.880
I every spring had to do, and I didn't typically do this type of story, but it seemed like I would always get assigned to do the farmer in the field story every spring.

00:59:37.039 --> 00:59:38.800
Oh, are they planting yet?

00:59:38.960 --> 00:59:39.280
Right.

00:59:39.599 --> 00:59:40.880
And I gotta tell you, early on.

00:59:42.559 --> 00:59:47.280
Early on, I found this farmer who was really colorful, right?

00:59:47.599 --> 00:59:50.239
He was super interesting to talk to.

00:59:50.400 --> 00:59:56.400
He was a good soundbite, and and I just went back to him every year, right?

00:59:56.559 --> 00:59:59.760
I mean, it's like, why try to find another farmer when I know.

01:00:00.239 --> 01:00:03.199
That this guy is gonna be great.

01:00:03.599 --> 01:00:06.880
And it kind of became this ongoing joke with us.

01:00:07.199 --> 01:00:13.519
But I share that because people in the media, if you're really good, they'll come back to you.

01:00:13.840 --> 01:00:22.639
So if you if you have a great interview, it's a good experience, and you go back to them in six months and say, hey, we have this coming in.

01:00:23.679 --> 01:00:25.039
And they they'll remember.

01:00:25.199 --> 01:00:29.679
They'll remember how it went and they'll say, they'll be more inclined to say yes.

01:00:30.639 --> 01:00:33.519
When they see your email pop up, the phone call come through.

01:00:33.920 --> 01:00:43.519
I always found it helps if you maybe bring some donuts or something else too, just to give to the staff and people around little treats also are uh are a nice little bribe too.

01:00:44.800 --> 01:00:46.960
Yeah, I'm not gonna talk about that.

01:00:47.599 --> 01:00:52.639
No, I shouldn't say a bribe, but just you know a welcome gesture of like, hey, just brought it for like the the the team.

01:00:52.800 --> 01:00:55.119
Um well you know, a way to do that.

01:00:56.000 --> 01:00:58.239
Let's say you have a let's say you have a club.

01:00:58.480 --> 01:01:02.079
You don't want to appear like you're bribing them because snooze people can be offended by that.

01:01:02.400 --> 01:01:08.880
So so so and that would not be that's like hey, that's you know, you you get on, it's early in the morning, hey guys, I brought some donuts for like the team.

01:01:08.960 --> 01:01:12.239
Like just it's more of a like oh just stopping at dunger for a coffee.

01:01:12.320 --> 01:01:13.519
I brought everyone some donuts.

01:01:13.840 --> 01:01:15.599
Uh not bribing.

01:01:16.079 --> 01:01:24.159
I would say if you're if you're a club, you could say, hey, our chef this morning did such and such, and you know, or he's trying out this new thing.

01:01:24.320 --> 01:01:25.360
Let me know what you think.

01:01:26.239 --> 01:01:29.679
You know, you could wrap it into something that you're doing.

01:01:29.920 --> 01:01:35.840
So it doesn't look like you are bribing or really going out of your way.

01:01:36.079 --> 01:01:41.280
Um, you know, it's it's and someone's like, hey, you know, give this a shot if you would.

01:01:41.519 --> 01:01:47.119
I he'd really like some feedback on what you what you think about this new pastry or whatever it is.

01:01:47.679 --> 01:01:48.880
Um yeah.

01:01:49.599 --> 01:01:54.079
Um news news people do do appreciate things like that.

01:01:54.239 --> 01:01:54.800
They do.

01:01:54.960 --> 01:01:56.159
But yeah.

01:01:56.800 --> 01:02:16.079
As we're as we're wrapping up here, if someone is listening right now and maybe they just want to, they've never approached the news, I don't know, but maybe they just want to start small, something like, you know, what's something maybe this week, a simple action they can take, or something to kind of start moving the ball forward with the news station?

01:02:16.239 --> 01:02:18.800
Maybe it's building a relationship, connection, whatever.

01:02:19.039 --> 01:02:31.440
If you were in a club professionals situation, how you know, what's a step you would take to kind of get the ball rolling or maybe build a relationship or do something to move that for needle forward?

01:02:31.760 --> 01:02:36.800
I'd see if there's anyone from that news organization who's a member, right?

01:02:36.960 --> 01:02:38.639
And it doesn't have to be a news.

01:02:38.800 --> 01:02:44.159
It might be somebody in sales or it might be a general manager.

01:02:44.559 --> 01:02:52.079
I would see if there's any sort of connection that you might have that you didn't even think about or know about.

01:02:52.800 --> 01:03:01.360
Um or maybe it's talking with your own network and your own friends and seeing if they have any connections.

01:03:01.679 --> 01:03:15.920
Um, you know, I will tell you, tracking down the media and keeping track of emails and um and contact information for the media, it can be a full-time thing.

01:03:16.239 --> 01:03:18.960
We we actually do that for some clients.

01:03:19.119 --> 01:03:19.920
That's all we do.

01:03:20.079 --> 01:03:28.960
Like I, you know, I can't tell you how many hours we spend keeping track of media in certain markets because it's it's constantly changing.

01:03:29.280 --> 01:03:36.000
So um, you know, taking that step to just get to even know who they are, who the players are.

01:03:36.239 --> 01:03:41.840
And there are some people out there in the in the media who who welcome meeting community leaders.

01:03:42.079 --> 01:03:45.199
They they will do, they'll take time to do that.

01:03:45.440 --> 01:03:53.360
Where I live, um, I think our local newspaper editor is really good about meeting with people in the community.

01:03:53.840 --> 01:03:59.679
Um, and so nothing venture, nothing gang if you don't reach out and say, hey, can would you mind getting a cup of coffee?

01:03:59.920 --> 01:04:01.760
I want to pick your brain about something.

01:04:01.920 --> 01:04:03.519
I mean, that's something you can do.

01:04:04.000 --> 01:04:07.199
Um I I'm gonna just throw something else here.

01:04:07.280 --> 01:04:25.440
I don't mean to throw a curveball at you, Denny, but um, you know, we've talked a lot about television and you know, a lot of these things apply to radio, newspaper, but there are so many other media outlets out there these days that people should think about, especially for events.

01:04:25.679 --> 01:04:27.199
So I actually made a list.

01:04:27.280 --> 01:04:30.079
Um, we talked about a local event TV show.

01:04:30.559 --> 01:04:44.719
Um sometimes newspapers have weekly happenings or special um uh editions that come out, right, with with different things, like um where I live, the newspaper has like a week the weekly happenings going on.

01:04:44.960 --> 01:04:55.360
But there's also like a really common thing in many places are local newsletters or blogs that people send out, like on a daily basis.

01:04:55.519 --> 01:04:57.360
Like find out what those things are.

01:04:57.519 --> 01:05:04.000
There's also like many community calendars out there where you could get your event listed, be thinking about that.

01:05:04.159 --> 01:05:06.719
Where I live, there are a number of community calendars.

01:05:06.880 --> 01:05:10.559
There's a number of Facebook groups that post community events.

01:05:10.800 --> 01:05:13.679
Um there's even local podcasts, right?

01:05:13.840 --> 01:05:15.199
Who do these in some markets.

01:05:15.519 --> 01:05:17.199
So those are becoming big now.

01:05:17.360 --> 01:05:18.559
Uh yeah.

01:05:18.960 --> 01:05:25.760
So don't limit yourself to the obvious.

01:05:26.079 --> 01:05:29.199
Know that there are other channels out there.

01:05:29.440 --> 01:05:35.679
And if you are striking out on getting on a local TV station, don't be discouraged.

01:05:35.840 --> 01:05:37.840
Look for those other outlets.

01:05:37.920 --> 01:05:41.280
And maybe that's how you start to get the word out.

01:05:41.519 --> 01:05:44.960
And then once you get experience with this, you can, you know.

01:05:45.199 --> 01:05:51.199
And I will tell you that so TV stations, people in the news, pay attention to those things.

01:05:51.360 --> 01:05:56.320
So if you start showing up in those things, you might have a better shot down the road.

01:05:56.800 --> 01:05:57.280
Yeah.

01:05:57.519 --> 01:05:57.760
Yeah.

01:05:57.920 --> 01:05:59.039
Or change your approach.

01:05:59.119 --> 01:06:04.079
Or if you keep going like, ah, maybe it's maybe it's not them, maybe it's me, maybe it's how I approach this, how I do that.

01:06:04.320 --> 01:06:10.960
All of everything we everything we did talk about applies to all of those same outlets, all those same things.

01:06:11.039 --> 01:06:12.719
It's the little bit of clickbaity.

01:06:12.880 --> 01:06:17.840
It's, you know, and being not not or not being afraid to do some of the work for them.

01:06:18.159 --> 01:06:19.519
Hey, here's the segment.

01:06:19.599 --> 01:06:21.519
Here's what you know, just lay it all out.

01:06:21.760 --> 01:06:22.239
Yep.

01:06:24.000 --> 01:06:30.159
And again, if you're really good at it, they'll they'll remember and have you back.

01:06:30.559 --> 01:06:31.599
Oh, hundred percent.

01:06:32.400 --> 01:06:39.360
If you're fun, you're personable, even if it's not the best segment, if you're nice, you're easy to work with, um all that.

01:06:39.440 --> 01:06:40.239
Yeah, all that matters.

01:06:40.400 --> 01:06:40.880
Oh, yes.

01:06:41.119 --> 01:06:49.039
Um, and I think, you know, also when you build those relationships, like I have I have a couple with like local people, they'll be like, hey, long shot, are you available tomorrow?

01:06:49.199 --> 01:06:51.119
We had this opening and we need something to fill.

01:06:51.360 --> 01:06:54.079
You have something fun to come pop in, like, sure, I'll figure it out.

01:06:54.239 --> 01:06:56.159
Come at first, figure the rest out later.

01:06:56.320 --> 01:06:58.000
Uh, you know, you just go and do it.

01:06:58.079 --> 01:06:59.199
And those moments are cool.

01:06:59.280 --> 01:07:00.559
Hey, are you guys working on anything fun?

01:07:00.639 --> 01:07:02.400
Can Chef come in and maybe talk about a thing?

01:07:02.559 --> 01:07:03.920
Is you know, springs here.

01:07:04.159 --> 01:07:10.480
Can the golf pro come talk about warmups to warm up your back so you don't blow out your back when you start golfing again?

01:07:10.639 --> 01:07:12.079
You know, it's like little things.

01:07:12.239 --> 01:07:18.639
Um, yeah, because here's you know, they do have people who cancel or things things happen.

01:07:18.800 --> 01:07:23.679
People get sick, events are canceled, and all of a sudden they have to fill time.

01:07:24.880 --> 01:07:29.280
And um, and that's what it's all about, like in television or radio, right?

01:07:29.360 --> 01:07:30.719
It's like filling time.

01:07:31.199 --> 01:07:40.880
And yeah, I I always had those people, what we call people in my back pocket, that yes, that I would call and say, Hey, do you have anything like this or that?

01:07:41.119 --> 01:07:44.400
Um, we had this cancellation, we now need to fill five minutes.

01:07:44.559 --> 01:07:49.039
And by the way, five minutes to fill is a significant amount of time in television.

01:07:49.360 --> 01:07:57.760
So um it if somebody doesn't show, it can it can really throw off the rhythm of a program.

01:07:58.320 --> 01:08:04.960
And and so having somebody who's can be there at a moment's notice is always a great thing.

01:08:05.119 --> 01:08:16.640
And again, if you if you make a good impression, they feel like they have a good relationship with you, you provide good content that they think their audience is interested in, they'll call you again and again.

01:08:17.119 --> 01:08:17.600
Yeah.

01:08:18.079 --> 01:08:21.760
And and maybe you can maybe talk to this.

01:08:21.840 --> 01:08:57.439
Is there anything, you know, uh uh instead of you know, also a cold call, you could probably do like a warm approach where you start maybe just engaging with their social medias, commenting on some things, you know, or at least you know, maybe not even as as the club, but as like yourself personally, because you don't know, you know, I know there I know some some teams have the media teams and this, so now everyone sees it, but like you know, if you start showing up in the name, they might recognize the name, or if it comes across your desk and you mentioned to the other team, hey, so and so you know, so and so from XYZ Club, and someone's like, Oh, I think they've been, weren't they just commenting on some stuff?

01:08:57.520 --> 01:08:58.239
Like they've been engaging.

01:08:58.319 --> 01:09:02.319
So it's like it's a it's a two-way street, you know, if you want to you have to give to receive also.

01:09:02.399 --> 01:09:11.199
So hey, if you you know, maybe part of that part of that that slow approach, if they're not sure how to start, start engaging with the with their social medias.

01:09:11.359 --> 01:09:18.079
Start, you know, commenting, maybe a reshare, something like that that just slowly organically builds that trust, builds that relationship.

01:09:18.479 --> 01:09:20.319
Yes, highly recommend.

01:09:20.560 --> 01:09:21.119
Yeah.

01:09:21.359 --> 01:09:23.199
There's nothing I can really add to that.

01:09:23.359 --> 01:09:25.279
Um, I do that personally.

01:09:25.520 --> 01:09:26.159
Yeah.

01:09:26.399 --> 01:09:30.239
Yeah, we um for different clients that I have, right?

01:09:30.880 --> 01:09:37.119
You you don't want to know what my Facebook like profile and everything looks like.

01:09:37.279 --> 01:09:40.720
It's really the algorithm is so confusing.

01:09:41.039 --> 01:09:48.880
I have to go make sure that okay, that I'm commenting as this organization and not myself, or commenting here.

01:09:48.960 --> 01:09:53.600
And but but um, I mean, I just did that yesterday for organization.

01:09:53.760 --> 01:09:57.600
There's there was a local business that had a big event over the weekend.

01:09:57.760 --> 01:09:58.960
It was really cool.

01:09:59.119 --> 01:10:02.399
Um, they're a good partner for this organization to have.

01:10:02.560 --> 01:10:12.720
So I shared their event, congratulated them, um, you know, and said I was looking forward to more events at this location because that location ties into that organization.

01:10:13.039 --> 01:10:17.359
It's to that organization's benefit that that business does well.

01:10:17.680 --> 01:10:27.359
And so um, anytime that I can have that organization speak and support that business, right, I do that, and I know that they notice that.

01:10:28.159 --> 01:10:29.439
So, yeah.

01:10:30.159 --> 01:10:31.199
So same idea.

01:10:31.439 --> 01:10:32.319
Same idea.

01:10:33.840 --> 01:10:40.000
We packed in so much stuff in a short amount of time.

01:10:40.159 --> 01:10:42.800
Uh there's so many nuggets in here.

01:10:42.960 --> 01:10:52.239
If if you if someone listens to this and does not get on TV or gets their stuff pumped through the media, outlets, anything, they got problems.

01:10:52.479 --> 01:10:55.279
Um there's so much gold nuggets here.

01:10:55.439 --> 01:10:58.399
Uh thank you so much for coming on.

01:10:58.560 --> 01:10:59.680
Thanks for being a friend.

01:10:59.840 --> 01:11:06.159
Thanks for um the the help that you've helped me with different news things over the years and uh everything.

01:11:06.239 --> 01:11:10.159
And thanks for coming on to now help my listeners here on Private Club Radio.

01:11:10.319 --> 01:11:12.399
So Julie Kraft, thank you so much.

01:11:12.800 --> 01:11:13.920
Oh, my pleasure.

01:11:14.079 --> 01:11:15.840
And keep doing those great things, Denny.

01:11:15.920 --> 01:11:23.359
It's been such a gosh, such a pleasure to see your career grow and thrive and see you do all those cool things.

01:11:23.760 --> 01:11:24.560
You you as well.

01:11:24.800 --> 01:11:25.199
Thanks for having us.

01:11:25.520 --> 01:11:26.319
It's a two-way street.

01:11:26.479 --> 01:11:31.760
Uh and and if people, you know, they they might be interested maybe in maybe some consulting services.

01:11:31.840 --> 01:11:40.399
Maybe it's uh a GM who wants a little bit of uh, maybe they're trying to get on TV or just want a little bit of help or whatever it is.

01:11:40.560 --> 01:11:43.439
Um, and you have media, you you do a couple of different things.

01:11:43.600 --> 01:11:47.039
Where can people learn more about you and what you do and how to reach out?

01:11:47.520 --> 01:12:02.159
Yeah, so so I, in addition to teaching at the university level, I also have a a company where we do media relations, we do crisis communication, we do public relations, we do social media content.

01:12:02.479 --> 01:12:18.239
We we fill gaps that sometimes marketing departments can't fill, or organizations don't, they want to do some level of marketing or communication, and they just don't need a full-time or even a part-time person to do it.

01:12:18.560 --> 01:12:21.359
Anyway, the company is called the Kraft Co.

01:12:21.680 --> 01:12:24.239
So my last name is Kraft K-R-A-F-T.

01:12:24.560 --> 01:12:25.840
So it's pretty simple.

01:12:25.920 --> 01:12:31.439
It's the T H E K R A F T dot C O.

01:12:32.159 --> 01:12:36.000
No M, just the craft.co.

01:12:37.039 --> 01:12:37.600
Yes.

01:12:37.760 --> 01:12:39.680
And you can reach us that way.

01:12:39.760 --> 01:12:44.560
Um my email is jcraft at the craft.co.

01:12:46.000 --> 01:12:47.680
Julie, thank you so, so much.

01:12:47.840 --> 01:12:48.399
Really appreciate it.

01:12:49.439 --> 01:12:50.079
My pleasure.

01:12:50.159 --> 01:12:51.520
Thanks for having me.

01:12:52.800 --> 01:12:54.560
Hope you all enjoyed that.

01:12:54.720 --> 01:12:55.359
I know I did.

01:12:55.439 --> 01:12:57.199
Hopefully you got a nugget from it.

01:12:57.359 --> 01:13:00.000
There's so many good ones in there.

01:13:00.239 --> 01:13:03.199
Um I I know I know y'all took away something.

01:13:03.760 --> 01:13:05.439
I know y'all taking away something.

01:13:06.560 --> 01:13:07.920
But that's this episode.

01:13:08.079 --> 01:13:09.199
Until next time.

01:13:09.359 --> 01:13:10.960
I'm your host, Benny Corby.

01:13:11.279 --> 01:13:13.199
Catch y'all on the flippity flip.