495: communication That Feels Like A Member Benefit w/ Joe Smith

Welcome To Private Club Radio

Denny Corby 0:00

Welcome to the Private Club Radio Show, the show where you get the scoop on life inside private golf and country clubs. I'm your host, Danny Corby, and each episode is a real conversation with club leaders, the pros, the people and partners who help clubs thrive. We talk leadership, culture, food and beverage, member experiences, member engagement, marketing, governance, and so much more. If you want practical ideas, better teams in a club experience, members actually feel and talk about. You are in the right place now. Welcome to the show. In this episode, I'm bringing back on one of my good friends and good friends of the industry and the club world in general. We got Joe Smith, Countryside Golf and Country Club, and we're gonna talk about creating exclusive experiences for your members through really effective communication and what effective communication looks like for his club. So we dive into the effort it takes and that is required to maintain consistent communication, good, consistent communication. We talk about the hiring process for his new communications director. And as always, a bunch of side quests. From the value of engaging content, community building. Handling feedback and how good communication and whether that's written, verbal, video, social media, and just really cool hearing how the impact that Countryside has on its members and its community when it comes to their communication strategies on member engagement and satisfaction. And hey, real quick, before we get to the episode, are you doing anything September 2021,'22-ish? Do you like excitement? Do you like adrenaline? And do you like education? Do I have the event for you It's a little something I'm putting on called Management in Motion, and it's where I bring 50 club managers and club professionals together from all over the country who enjoy some adrenaline, a little bit of risk-taking, and education, relevant education from your fellow peers all in the same environment. It's hosted by me, Denny Corby, and it's at the Monticello Motor Club. Again, it's called Management in Motion, and it is such a fun day. It's me, you, and 50 other club pros. That's it. Capped at 50, and we're gonna be ripping up BMWs, M2s, threes, and fours, drifting, drag racing, high-speed laps, lead follows, Auto-X, go-karts, all of that. And then mixed into it, mixed in through the education is education from your fellow peers, other club managers and club professionals about what motion means to them, because motion means action, and action is about just movement and moving forward and not staying stagnant. So it's about how they take motion and use it in their leadership. Super excited for this year. I have Ed Ronan from Bretton Woods. He's a big cyclist and scuba diver. Gonna talk about how that relates to how he leads. And Alfredo Hildebrandt from Lakeside Country Club in Ohio. He's gonna be coming out. He's an extreme athlete, really cool dude, so this is gonna be great education, and I'm working on a few other little surprises. We'll see if it all plays out. Don't wanna get ahead of myself. If you wanna learn more, head on over to DennyCorby.com/managementinmotion and you can get all the details. It is so much fun. It's so well-curated. I take a lot of time putting this together. It is such a good time. Last year it was amazing. This year's gonna be even better. We're about halfway sold out. And while you're at DennyCorby.com, if you're also looking for fun entertainment for your club, there's excitement, there's mystery, also there's magic, mind reading, and comedy, a ton of laughs, gasps, and holy craps. If you wanna learn more, you can go to the same place, DennyCorby.com Let's talk about having one of the most fun member event nights you can have, guaranteed Enough about that though. Thanks for listening to the shameless plug. It's how we keep the channel going. Private Club Radio listeners, let's welcome back to the show our friend, Joe Smith.

Joe smith 4:06

Things as a member at the club that you can't get anywhere else, nowhere else out on the street or in the public. And again, that's like, I don't like the word private either, but exclusive has a different con- different w- different meaning to me. Like,"Oh, I'm a member, so I get some exclusive things," or,"I get, I get, um, I get an opportunity to see exclusive shows or exclusive experiences." Um, that's another word that comes to mind too, is like what am... Like, the experience. Like, it's an experience. It's not just- Mm an act. It's not just a show. We, we... Dude, I'm telling you, not to go off track here, but like with the way we communicate, like we look at our communication at the club here, at Countryside, as an experience. Like, that is an experience for our members, like the way they're getting communicated to. We try and make it special and we try and make that. Like my c- my, oh, my club up north doesn't do this, or my, the club next door doesn't communicate this way. Um, or I can't go be a member- How much- here and get that experience.

Denny Corby 5:21

How much effort does it take? Like, so like, like realistically, so like re- like how much effort and time does it, did it take? Right?'Cause it probably took some, the, some, some- Yeah trials and errors and some this and that. But like realistically, like because I think people go like,"Oh, I can't, I don't have the budget. I can't do the ba-ba-da-ba-da." Like realistic, like how, what, what does it really take?

Joe smith 5:48

Well, I don't know that you could quantify it, but it takes, takes the will to be consistent with it because without... Uh, y-e- I, I'm assuming you're asking communication-wise.

Denny Corby 5:59

Yes.

Joe smith 6:00

Okay. So it, it just takes the commitment and the will, the will to be consistent, and then you will get to a point, you mentioned budget. Like three years ago, I could never go to the board and say,"Hey, I need to spend X number of dollars on this so I can communicate this way." I've got nothing to show for

Denny Corby 6:23

it. Yeah.

Joe smith 6:23

You know? Um, and this is, I think this is true with a lot of things, especially in the club world. Go put in the effort first, show the value first, and that just takes work and commitment. And now, t- like today, if I went to the board today and said,"I need another," whatever,"this many thousands to do this, and it's tied to increasing the level of our communication," well, the way we communicate now is already an expectation of, uh, from the members. So I have justification now to go ask for more resources if needed.

Denny Corby 7:00

Yeah.

Joe smith 7:00

Do you know what I mean? Yeah. Like, I couldn't do that before, before the, the value was there. Or- I had to create the value first

Denny Corby 7:06

or is it, like, you can also, like, just go, like, in at, like, a worst-case scenario if it, like, whatever, eh, wait, oh, you know, you're only down 500 bucks, a grand or two. But it's like, but- Maybe but, th- hey, but look at, like, look at what we get in exchange for, you know- Yeah hey, for, to, for a loss of two, like, that's not that bad. Like, we have lost a lot where... You, you can almost, you can almost sell it then, like, right? You can, you can sell the loss in a better way if, if need be, right? You're like,"Eh, but..." Yeah.

Joe smith 7:35

Well, I, but I think, I think for so many years, like decades, clubs just always approach communication as, well, we're, we're selling exclusivity, so people are deciding to be members here. And just because they pay an initiation fee or they're paying their annual dues, they should automatically be engaged and invest in the club. So they should just know what's going on because they're, th- they paid whatever, their 10 grand a year in dues or their, their$50,000 initiation fee. That just naturally makes them, on their terms, going to express more interest in what's happening at the club. So they're gonna go find the information on their own, you know? And I just- Yeah h- here we've, I mean, the communication is, like, the foundation of everything we do. And just because, yes, they're paying however much a year to be members, and they're naturally going to wanna engage with the club, it's still our duty to tell them regularly what's going on and keep it interesting to the point where, like, they want to, they're looking forward to receiving whatever videos or emails or the social media or whatever from the club because, like, we've piqued their interest. Yeah. Y- you know what I mean?

Denny Corby 8:55

Now, h- have, have you just gotten, like... So, okay, so, so to go back, how much, how much effort? You want me to quantify it? Yeah, try to.

Joe smith 9:08

Like, um- If you

Denny Corby 9:09

had

Joe smith 9:09

to. If I had to, I would say on average the effort of myself, and I'm speaking in terms of, like, the video communication that we do- Yeah right? Which is a lot. Um, it's probably an

Denny Corby 9:27

average of eight to 10 hours a week. It's a lot. Yeah. And that's, that's been on, on my

Joe smith 9:36

plate, right? So now at Countryside, we're at a point where we're starting to, now we have to scale it. Because if I got hit by a bus tomorrow, a lot of it would Stop Your

Denny Corby 9:49

videos would suck? No.

Joe smith 9:51

No, no, they wouldn't suck. They would, they, they, they would stop. You know, or the me- like, there would be a delay until we s- we got c- you know, because it's all, it's all automated based, not automated, but it's my time. Um, and I've just hired an incredible new director of communications. Awesome.

Denny Corby 10:10

Congrats.

Joe smith 10:12

So, um, now we're at the point where we're gonna start scaling how we communicate, um, and try and bring some efficiency to it, but still meeting the expectation of the members.

Denny Corby 10:25

What was, what was that process like? The, that, that hiring process, like bringing somebody on? Because you also have, I don't know if big shoes to fill isn't, like, the right word, but, you know, there, there's a difference when you're coming in and there's, like, a baseline versus not having a baseline. You know, so, like, you know, this person coming in had to have, I would assume, like, a little bit of baseline knowledge. You know, it's somebody fresh. Might be good. Do not get me wrong. You know, every s- scenario's different, every situation's different, every person's different- Mm-hmm every fit's different. But, like, what was the process like going through finding, getting, and then, like, picking this person?'Cause,'cause I'm, I'm sure that had to be tough too. I'm sure there's probably some tough candidates- Yeah and some choices. You're like,

Joe smith 11:12

Oh." The benefit that we had was my previous communications director was, was retiring. Yeah. She had, she was here for almost 19 years. So she was involved in the search process. Ah. She was involved in the interview. She was involved in the selection. And then she was, you know, we timed the onboarding with her last five weeks. Beautiful. So, you know, I, I was truly blessed from that standpoint. Um, you know, but as far as determining, like, the, the, the person we wanted-

Denny Corby 11:47

Yeah

Joe smith 11:48

I think one of the key things, and this, the first time in my career, um, when I got here, our, the director of communications we had who, who, who retired, um, she was a graphic designer by trade, you know? So she's extremely artistic, incredibly talented, very creative, and she, she could graph, you know, she did graphic design, so we didn't outsource. The only thing we outsourced at the club was printing. The only thing. That,

Denny Corby 12:16

that is huge. That could be a huge expense. Which is huge.

Joe smith 12:19

You know? So when we were identifying and we built the job description,

Denny Corby 12:24

and you know how it is too- A, a, a, a well, a, a well-invested good expense. We have friends who do very good jobs, uh, at that. Sh- shameless plugs to all of them. Uh, a very good, well-spent thing. Yeah. Uh- Totally well-spent but, but, but yes, but to have somebody who's, like, that whole package, whew.

Defining The New Role Skills

Joe smith 12:43

Yeah. And you, you know, this was a The, the other thing I would just in, generally speaking, I would encourage other clubs to think about, like when you're ha- not just communications, but when you have a long-term employee turnover, um, whether for, for whatever reason, it's, it's an opportunity. Like, you have to look at it that way. You know, for us, I was like the, the job description that was filled 19 years ago is not the job description that that person was performing today. So when she announced her retirement, well deserved, we're like,"Okay, gosh, this sucks." Yeah. Like, how are we gonna replace this person? But no, the opportunity that, okay, let's look at this. Let's, let's, let's create the job and put it on paper and go find what you're doing today, what it's evolved into, and now it's also an opportunity for us to evolve it into what I want it to be.

Denny Corby 13:45

Yeah.

Joe smith 13:47

You know? So we were very specific. I mean, we wanted someone who had graphic design experience. We wanted someone We'd, we've started doing, in my time here, a lot of PR, which this community, I think it's a duty of all general managers to be telling your story outside of your gates, and a lot of clubs don't do it.

Denny Corby 14:07

Mm-mm.

Joe smith 14:08

So in the eight year- Preach, preach, preach. It's true. In the eight years that, um, I've been here, we've, we've really launched a, a big PR campaign, and that was something we outsourced. So if someone had We wanted someone with that type of experience. Not necessarily doing it themselves, but working with a firm and understanding the PR. Um, video production and photography was really important. Um- Well, and then- And then, you know, just a general communications background.

Denny Corby 14:40

Ju- so, someone who knows enough to be dangerous. Yeah. Of, of, of, of a couple different things, like where, where they would touch. Yeah. So if and when something, you, you hire somebody else, you use somebody, whatever, it's, they can tell quick if something's like,"This, something seems a little," like something seems off, they can, they have that baseline.

Joe smith 14:58

Right. We're not, we weren't looking for I would say a non-negotiable for us was the graphic design piece.

Denny Corby 15:06

Mm.

Joe smith 15:07

You know? The other- Yep pieces were I want you to have an understanding and awareness of it, but it, it's not non-negotiable. The, the, it's not like I wanna take all of this in-house.

Denny Corby 15:16

Right.

Joe smith 15:17

You know? Right. Um, I, I basically, I didn't wanna have to outsource anything that we weren't outsourcing previously.

Denny Corby 15:25

What was, what was the biggest thing you learned from that whole process, hiring, you know, hiring that, that role in 2026? Learned, t-taken away from, got from, experienced, I don't know

Joe smith 15:42

I would say, you know, communications are, are pretty consistent across any business line. The person we hired is not from the club industry. Um, funny, I actually worked indirectly- with her years ago. But communications, like the principles of, of communicating to a customer base is, it's the same, right? Yeah. Like, there's general principles that apply.

Denny Corby 16:05

Um- Framework, yeah

Joe smith 16:07

and then I, I mean, for me, believe it or not, I have to work really hard to keep myself focused on the positive aspects of things. Like, when there's a change, like naturally inside my head, my world, the world is coming to an end, and I, I just have to... I'm the type of person where I'm like,"Okay, there's an opportunity here." So I guess the biggest takeaway for me, and I would tell anyone else, is like, the right person is always out there. Yeah. Right? Like, the,

Denny Corby 16:34

the right person is there. It's, the world is not falling apart. That's cool. How's that? That's real good. Clip that That got good. Yeah. That got real good. Well, I, you know, I think,

Joe smith 16:51

I, I might be... I don't know this as a fact, but I might be a rarity in terms of, um, how much interest, as a general manager, how much interest I take and I have in communications. Because, um, it's really just over my career, it's really become something that I was, I've always been really fascinated with.

Setting Expectations Through Communication

Denny Corby 17:12

Um, and I think it, in the club

Joe smith 17:17

business it's, it's like... And this was a takeaway from mine at the communications summit, the CMA Communications Summit, was like, we, like you communicate at clubs, like you do a newsletter, right? And you do an email blast, and then you have a website. You know, that's kind of it.

Denny Corby 17:39

And then there's low attendance, and you blast, blast, blast, blast, blast, and then newsletter, and then silence. Y-

Joe smith 17:48

yeah. And you know, I look at communications as like, um, we have a duty to set the expectation for our members, right? And how we do that is, I, I, I like to say comm- expectations are nothing more than determining the desired outcome ahead of time, and then communicating along the way. So like, we're telling them what, what to expect, and then we have to explain to them how it's gonna unfold. And the more fun, the more consistent, the more concise you can make all that, the more engagement you increase in the club.

Denny Corby 18:24

With hints of mystery, with dabbles of surprise, with little- Yeah enhancements, with little, you know, a welcome drink here and there, a welcome beverage. But it also

YouTube Metrics And Member Sharing

Joe smith 18:33

becomes your, it also becomes your brand, you know? And I, I want our members sharing our communications with their friends and family a- who aren't members at the club. I want them bragging about what we do here. And dude, we So I pulled some data g- leading up to the communications summit. For the month of March, we had 6,900 views on our YouTube videos. And then I pulled 90 days worth of analytics from our videos, and over 90 days, so it was, that was January through March, we had 16,000 engaged views.

Denny Corby 19:23

Damn.

Joe smith 19:24

Now,

Denny Corby 19:25

that's- For, for, for the, for the people who don't know, what's an engaged view on YouTube? Um,

Joe smith 19:30

that is, that is a view that watches, I think it's, um, beyond a five-minute duration of each video. And now, now what really puts it in the, in the context is three months,

Denny Corby 19:46

that's only 12 videos. So we do a video a week. Right.

Joe smith 19:53

Right? So a lot of that, obviously we push it out to our members, but m- 90% of the videos we, are public videos. So anybody who visits our YouTube page can see them. Right. And I know our members are sharing them. They're forwarding them to their friends. And that all comes from, like, being creative, like getting members on camera, you know, corny things like one bite reviews.

Denny Corby 20:18

Yep.

Joe smith 20:19

Um, you know, just stuff, stuff like that, building community, right, and connection and engagement.

Denny Corby 20:28

Yeah. Do you ever have members who don't like that stuff? Oh, yeah. Yeah. I

Joe smith 20:38

mean, it's, you know, we're just, we're closing on our annual survey right now, and, um, one of the themes is some of our videos are too long, you know? Or every now and then I'll hear the comment of like, uh,"You should spend less time on camera and more time running the club," you know? It's You know what, though? You gotta look at the majority, right? You gotta look at- You know, the big picture. You're always, you're always gonna have those one-off comments, um- Yeah in anything you do. I had to find that member,

Denny Corby 21:14

and as soon as I knew they were gonna be entering the clubhouse, be like,"Good morning, Mr. Jones." Like, just- Yeah just be like, uh, what's it called from, um, not, not Big Daddy, it was, um, Mr. Deeds. Mr. Deeds, yeah. sneaky sneaky sir. You just become the one, the, the s- the servant guy."Hello." Like, you're just everywhere. You're j- Yeah.

Joe smith 21:43

That, you know, that's one of the toughest parts about- Uh-huh being a general manager, or, or really any leadership position in the club is y- you're going to hear... Y- you know you're gonna please the majority, but it's that one person who makes a comment like that, and it's like, that t- that's where the will, willpower and consistency comes in, right? Do I stop doing what 80% of the people love because one person made a nasty comment, right?

Denny Corby 22:11

Yep. But it just sticks, and you're like,"Ew." Oh, it

Joe smith 22:15

sticks, man.

Transparency To Kill Rumors

Denny Corby 22:17

Like,"Oh, I wasn't supposed to be here on Monday, but I showed up. Remember when I was supposed to be h-?""And Okay, bud. Keep- It's just people, man keep scrolling. Keep scrolling. Just k- It's just people keep it scrolling. I know. What's, um, what's some of the fun stuff you've, you've learned dabbling and playing with, and doing more of the YouTube and the social medias, and just having fun with the content?

Joe smith 22:43

I mean, I, I think f- for me anyway, and, and every club is different. Right. You know, there are, there are some clubs that w- what, some of what we do and talk about wouldn't fly, but I think I've had, I've, I've been having the most fun being ultra-transparent, you know, and just addressing... The, here's a good example, dude. Rumor mills.

Denny Corby 23:10

So- I think we talked about it once, or, or dabbled on it, which, um, with, with talking about the club videos because the videos kinda helped some of that because- Yeah it was you on camera. Even not just, like, maybe necessarily going like,"Hey, we're calling you out for saying X, Y, Z," it's like you, you just say what has to be... Oh, and here's, here's the c- Dude- With all of the proper nails and screws that need to be used. Dude- Not like I

Joe smith 23:33

had, so, so we, I manage the HOA, the Homeowners Association- Yep here as well, right? And one of the things we, we have, um, requirements for individual mailboxes, right? I have a member come to me, it was like, I don't know, February. Someone had left a note on his mailbox handwritten in a Sharpie, and it said,"Your mailbox is not compliant.$200 fine. Joe Smith." Right? Mm-hmm. So he- Yeah, I'm so s- He, rightfully so, he comes to me all upset. He's like,"What's this? Why would you leave this on your mailbox?" And I said,"We'll leave the names out of it." I said,"Mr. So-and-so, you know we don't communicate that way." I'm like,"That was, that did not come from me." So what it- so literally, Denny, the next video, the next Monday video, I have the letter handwritten, and I, that's what I started on. I'm like,"We're gonna start today's video talking about rumors," and I hold it up to the camera. I'm like,"If you get something like this, it didn't come from me. It didn't come from the club. We, we don't communicate that way." And then I said- We use

Denny Corby 24:42

crayons.

Employees Get The Same Messages

Joe smith 24:46

But at, at the end I said,"You know, ironically enough, I'm so thankful for Ring cameras because the neighbors of this person are all checking their Ring footage for me to see if we can identify who did this." Now, were we really doing that? No. But it's just one of those things where it's like that's, that's the, the crap that happens in any club, any organization, any business, and just being ultra-transparent on camera just is like, what do we have to hide? The other thing that we do that I've had most fun with is we communicate the same way to our employees as we I- in other words, every employee is in our member email database. So every email, every single email that goes to our members from the club goes to- There you go our employees as well. You know, they hear about the same rumors. They hear about the same stuff. Like, why do we separate, you know? Whether or not they choose to read them or watch them is up to them, but-

Denny Corby 25:49

Yeah

Joe smith 25:50

just the fact that And we started that is when we were renovating,'cause I was doing an update video to the members, and then separately I was doing an update email to employees, just progress of the club. And finally s- I, I don't know if it was, may have been Deb, my, my, uh, HR director, was like,"Why don't we just add the employees to the member database?" I was like,"That's a great idea."'Cause you know as well as I do, if I announce some sort of policy that is, uh, you know, upsets some members, first guys that are gonna hear about it are the bag drop guys in the morning, right? You know, and they're gonna be there. You know, member so-and-so's gonna come in and say,"Oh, Joe Smith now won't let us do this." And they're gonna be like,"I don't know what you're talking about." Well, why not just include them in, in all the emails? And I don't- Yeah think a lot of clubs do that. I know first 20 years of my career we never did that. You know, it was like,"Oh no, we can't share that with employees." Well, why? They're gonna hear about it anyways. Yeah. Um, that's been a key game changer for us, um, which is just, which is huge, you

Denny Corby 27:08

know?

Joe smith 27:09

Yeah. They all, all employees get a website login so they can log in, they can see everything that members see, with the exception of we don't, we don't let them see member directory. Um-

Denny Corby 27:21

Smart

Joe smith 27:22

which is- But, but yeah yeah.

Denny Corby 27:24

Makes sense.

Joe smith 27:24

Um, but yeah, they, they can see all the, you know, the member side of the website. I mean, why not? They're, they're We're all on the same- Yeah team here,

Behind The Scenes And Member Cameos

Denny Corby 27:34

you know? Well,'cause what now, i- if it's the same app, the same everything, now when, you know, uh, uh, Helen is having an issue on the app,"Oh, let me just show Like,"Oh, did you just s- log in and log out quick?" They just know, like- Yeah hopefully. It just creates another- Yeah communication, another touchpoint, another way to help, another to reinforce why they're members.

Joe smith 27:56

Right. Right. Yeah. Yeah. So I mean, stuff like that's been, been ultra fun, you know? I love showing members, like, behind the scenes stuff.

Denny Corby 28:09

Yeah.

Joe smith 28:09

You know, we do a lot of stuff in the kitchen, or, you know, we've done stuff down at, like, golf course maintenance or, you know, some explanation of certain equipment or I mean,'cause they don't under- they, they, uh, they wouldn't know otherwise. Um, and that's been really fun. Yeah. And then getting members on camera, man. When we, like, invite members on camera to do whatever- It's the big time menu

Denny Corby 28:36

reviews

Joe smith 28:37

or It, it's just, it's

Denny Corby 28:38

fun. It's fun. Yeah. W- we had a, um Can I tell a quick story

Joe smith 28:46

about that?

Denny Corby 28:47

Please.

Joe smith 28:48

So this is in February. Scott and I finish recording our weekly video, and we're walking back into the club and a guy, this guy stops us, and he goes,"Hey." He's like,"Can I ask you guys a question?" We're like,"Sure." He goes, um,"There's a young man whose family lives here. He watches you guys religiously." He's like,"Could you throw him a shout-out?" And we're like,"Sure." So next video, we th- we give him a shout-out, and I invite him. Like,"Next time you're in town, um, hit us up. We'll have you on camera to do a one-bite review." So a couple weeks later, we get an email from, um, this kid's mom. Uh, his name is Austin. He has a, I believe it's a form of cerebral palsy. But she's like,"Austin watched the video. He was so excited. Um, we're gonna be in town over Easter. Could we do a One Bite Review?" And I was like,"Absolutely." So I come to find out that Austin's parents had just bought a home in Countryside. They're a you- young couple. He's- Yep I think he was, like, 12 or 13. Young couple. Um, and some of their other family had lived there, and the guy who approached us originally was his uncle, okay? Older gentleman. Yeah. And so we coordinate this. They're in town. We let him pick out the menu item, um, that we do a review on, and his mom pulls me aside and she's like,"He watches you guys, watches the videos re- that's, that's how he starts his week. It's so important

Denny Corby 30:35

to him." That's awesome.

Austin’s Story And Final Takeaways

Joe smith 30:37

And yeah, we did this whole, you know, e- intro to that, that week's video with him on camera reviewing one of the menu items, and it literally made his day. And I, you know, Scott and I walked away from that and I was like,"Dude," I'm like,"that's why we're doing it." Like, it's that, that type of thing. Like, the, the amount of connection and engagement that that creates, you know? And I know that they go back and share that with their friends and family, and he's shown his friends. And, like, that's stuff that, that's an experience that you get at a club like ours that you don't get elsewhere.

Denny Corby 31:17

Yeah. You know what I mean?

Joe smith 31:18

Yep. Yeah. And that, to me, all, like, that single, that single occurrence, all the years of that extra, you know, the extra time that I quantify, that you made me quantify, and that consistency, like, that's why, that's why it means something, you

Denny Corby 31:38

know? For those moments.

Joe smith 31:39

Yeah. And again, I go back to communication. That's what it's all about. Like, it is truly the foundation of everything we do. Yeah. Because last I knew, now you probably have a friend in your business who can read minds. You probably have one of those mentalist guys. You might be one yourself. But last I knew- It's mental majority of people, majority of humans cannot read minds. That's where communication comes in. That's funny.

Denny Corby 32:13

I could be a comedian sometimes. Hope you all enjoyed that. Joe, thank you so much for coming on. Thanks for sharing. If you don't already, connect with Joe on LinkedIn, and go check out the content that his club puts out. It's really cool, really fun, and you could probably learn something from it too. And while you're searching and doing random stuff, if you wanna learn more about Management in Motion, head on over to DennyCorby.com/managementinmotion, or it pops right up in the top header bar. Hope you got something from this episode. That is this episode. Until next time, I'm your host Denny Corby. Catch y'all on the flippity flip.